

Aydin Mirzaee, Founder of Fluidware (Bootstrapped to ~$100M exit) | How to Find Product Market Fit
13 snips Mar 15, 2023
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Fluidware's Beginnings
- Aydin Mirzaee and his co-founder initially built Fluidware without researching the competition.
- They focused on creating an easier online survey tool, prioritizing a drag-and-drop interface.
Pivoting to Surveys
- Fluidware's initial idea was an antisocial network called "chided" which was rejected by users.
- Pivoting to feedback and then surveys, they focused on ease of use, inspired by the then-novel drag-and-drop interfaces.
Early Adoption Challenges
- Early Fluidware demos were met with resistance from users already using established platforms like SurveyMonkey.
- Despite an intuitive design, the switching cost was too high for users to adopt Fluidware.