A Product Market Fit Show | Startup Podcast for Founders

Aydin Mirzaee, Founder of Fluidware (Bootstrapped to ~$100M exit) | How to Find Product Market Fit

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Mar 15, 2023
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ANECDOTE

Fluidware's Beginnings

  • Aydin Mirzaee and his co-founder initially built Fluidware without researching the competition.
  • They focused on creating an easier online survey tool, prioritizing a drag-and-drop interface.
ANECDOTE

Pivoting to Surveys

  • Fluidware's initial idea was an antisocial network called "chided" which was rejected by users.
  • Pivoting to feedback and then surveys, they focused on ease of use, inspired by the then-novel drag-and-drop interfaces.
ANECDOTE

Early Adoption Challenges

  • Early Fluidware demos were met with resistance from users already using established platforms like SurveyMonkey.
  • Despite an intuitive design, the switching cost was too high for users to adopt Fluidware.
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