All Things Product with Teresa and Petra

Topics Covered: Why more people should consider public speaking—and how to get started How Petra approaches talk creation: mind maps, card decks, and structured rehearsal Teresa’s top-down talk-building method focused on audience transformation What makes a good “first talk” (hint: show your work!) Why meetup organizers want to hear from new speakers—especially women and underrepresented voices Tips for managing stage fright, finding your voice, and choosing your topic How big-stage talks (like Product at Heart and Y Oslo) come together over months The surprising power of impromptu lines—and how to leave room for them Matching your prep process to your stage and experience level How public speaking sharpens your thinking and deepens your learning Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: How I Go About Creating a Talk: My Step-by-Step Process by Petra Wille Nancy Duarte's books Myers–Briggs Type Indicator Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes The Creative Act: A Way of Being by Rick Rubin Cicero Public Speaking Deck – Petra’s go-to tool for structuring talks Melissa Suzuno - our mutual blog editor Places to give your first talks: Meetup ProductTank ProductCamp Toastmasters International Conferences mentioned: TED Product at Heart Product Management Festival Mind the Product Conference Some of our talks: Continuous Discovery Habits with Teresa for Y Oslo Managing Up with Petra for Y Oslo Justify Your Product Decisions and get Stakeholder Buy in – Teresa Torres, Mind the Product SF 2019 Even You Can Do Continuous Discovery - Bringing the - Discovery Habits to Every Organization – Teresa Torres, - Product at Heart 2023

Discover why traditional capacity planning often fails teams focused on outcomes. Learn how to self-align without overcommitting and effectively balance your workload with the rocks, pebbles, and sand analogy. Explore reframing planning around opportunities rather than fixed features. Embrace the idea of separate capacity buckets for problem, solution, and implementation discovery to minimize risks. Finally, hear practical tips on aligning teams across discovery phases to enhance collaboration and drive success.

Topics Covered: Why the product coaching landscape feels so crowded right now The key coaching settings (individual vs. group vs. team coaching) When each setting makes the most sense (and what to watch out for) Types of product coaching: General Product Coaching Product Discovery Coaching Product Career Coaching Product Leadership Coaching The difference between a product leadership coach and an - executive coach How to approach coaching as part of your learning journey Should you or your company pay for coaching? How to get the most out of coaching (and avoid wasting your time or money) Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: Coaching for Product Leaders/Executives by Petra Wille How to Decide What Type of Product Coach is Right for You When Should You NOT Work with a Coach? How to make the most of your coaching sessions Is your company ready for Product Operating Model Coaching? Product Trios: What They Are, Why They Matter, and How to Get Started Assumption Testing: Everything You Need to Know to Get Started Training vs. Coaching - All Things Product with Teresa & Petra episode ProductTank Meetup Slack Continuous Interviewing Course by Teresa Torres Communication Strategies for Managers with Kim Nicol Asking for Training Budget video with Teresa Torres and Kim Nicol Types of Product Coaching by Marty Cagan

Topics Covered: Why discovery principles are consistent across B2B and B2C Incentives and recruiting differences in B2B contexts How to navigate buyer vs. end user dynamics The role of procurement, compliance, and legal in enterprise deals Why ecosystems matter more than labels like “B2B” or “B2C” The value of cross-role discovery and how to approach it Practical tips for accessing users in complex orgs Making friends with sales and customer success to unlock discovery opportunities Key Takeaway: B2B and B2C discovery share more in common than we often assume. It’s less about the label and more about understanding your specific users, buyers, and stakeholders—and staying laser-focused on your desired outcomes. Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com

Key Takeaways: Training ≠ Coaching. Training builds foundational knowledge and skills. Coaching helps you apply them in your unique context. Skill building takes structured practice. Reading a book isn’t enough—people need reps, feedback, and guided experiences. Coaching is most valuable when teams already have baseline skills and face org-specific blockers. You don’t need to be a certified coach to be effective. Experience in the craft and knowing how to support others in real-world contexts is often more important. Leaders need targeted learning, too. But leadership-specific product training is still hard to find. Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: Becoming a Product Coach by Marty Cagan SVPG General Data Protection Regulation (GDPR) Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes by Teresa Torres Drowning in Product Content? Here’s How to Focus and Thrive by Petra Wille Continuous Discovery Habits by Teresa Torres Story-Based Customer Interviews Uncover Much-Needed Context by Teresa Torres Continuous Interviewing Course by Teresa Torres Communities of Practice: What They Are, What They Do, and What I’m Hoping to Learn by Petra Wille Coaching for Product Leaders/Executives by Petra Wille Why Agile Coaches Can’t Be Product Coaches by Petra Wille

Topics Covered: Internal product teams often fall into the trap of collecting requirements through meetings, leading to solutions that don’t fully address user needs. The key challenge: Blurring the lines between stakeholders and end-users. Story-based interviews are crucial for understanding real user behavior and uncovering hidden pain points. Petra emphasizes the importance of stakeholder mapping: Identifying users, informed stakeholders, and sponsors. Teresa explains why internal teams have a unique advantage—proximity and access to users—and how to leverage it for continuous discovery. Process optimization is sensitive territory. Who owns the process? Who’s responsible for improving it? Outcome thinking can help navigate stakeholder opinions, focusing on results rather than prescribed solutions. Internal teams must rethink how they approach product discovery and avoid assuming their situation is “different” or exempt from best practices. Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: Story-Based Customer Interviews Uncover Much-Needed Context Assumption Testing: Everything You Need to Know to Get Started Stakeholder mapping, as covered in Aligned: Stakeholder Management for Product Leaders by Bruce McCarthy Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes Continuous Discovery Habits Community Shifting from Outputs to Outcomes: Why It Matters and How to Get Started

Explore the balance between using frameworks and the need to adapt them. They serve as valuable tools for beginners, offering structure and sparking essential conversations. However, treating them as rigid recipes can stifle creativity. Frameworks should evolve with your team's needs—if they slow you down, it might be time to break free. Start with a framework for guidance, but embrace flexibility to truly make it your own. Remember, good frameworks challenge your thinking and should continuously foster meaningful discussion.

Topics Covered: What are AI-generated Opportunity Solution Trees? The rise of Synthetic Users and AI-driven research tools Why AI can’t (and shouldn’t) replace human customer discovery Real vs. synthetic data: How AI-generated insights can mislead your product decisions The risks of using AI personas for usability testing Best practices for balancing AI and human-led research Resources & Links: Follow Teresa Torres: https://ProductTalk.org Follow Petra Wille: https://Petra-Wille.com Mentioned in the episode: Synthetic Users Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes Don’t Use Generative AI to Replace Discovery with Real Humans ChatGPT Gemini Claude Continuous Discovery Habits

Dive deep into the power of focused thought in leadership. Discover why guilt often stops leaders from blocking time for strategy and reflection. Explore the differences in maker and manager schedules that affect productivity. Uncover Cal Newport's ideas on slow productivity as a remedy for busyness culture. Learn practical tips for carving out uninterrupted time, from timeboxing to prioritizing health. Plus, hear how diverse inputs can spark creativity and improve teamwork.

Discover the challenges product managers face in traditional settings and the balance needed for modern practices. Learn the power of grassroots movements for driving change through small, actionable experiments. The importance of continuous discovery comes to light, along with strategies for fostering a culture of experimentation. Individual initiatives can spark significant organizational transformation, showing that even minor habit shifts can lead to major career advancement and satisfaction.