Product Discovery: B2B vs. B2C

Topics Covered:

• Why discovery principles are consistent across B2B and B2C
• Incentives and recruiting differences in B2B contexts
• How to navigate buyer vs. end user dynamics
• The role of procurement, compliance, and legal in enterprise deals
• Why ecosystems matter more than labels like “B2B” or “B2C”
• The value of cross-role discovery and how to approach it
• Practical tips for accessing users in complex orgs
• Making friends with sales and customer success to unlock discovery opportunities

Key Takeaway:
B2B and B2C discovery share more in common than we often assume. It’s less about the label and more about understanding your specific users, buyers, and stakeholders—and staying laser-focused on your desired outcomes.

Resources & Links:

• Follow Teresa Torres: https://ProductTalk.org
• Follow Petra Wille: https://Petra-Wille.com