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Blue Collar Prosperity

Latest episodes

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Aug 26, 2024 • 22min

014: How to Leverage AI to Reduce Missed Calls with Brad Scruggs

Brad is one of the founders at ZyraTalk. They've been in the automation and AI space for nearly 10 years now. They got their start by automating chat on home service business websites and work with over 5,000 customers. Last year they rolled out an AI voice product that many businesses call their AI CSR to handle overflow and afterhours calls. Some even use the AI as their first line of defense. They're approaching over 1,000 customers using their AI CSR and are handling 10s of thousands of calls per week. In today's interview, we focus on: How AI voice can improve your client experience. The #1 goal of AI voice. How to turn your CSR's into revenue generating machines. The future of AI in the trades. To continue the conversation with Paul, go to https://thebluecollaradvisors.com/call/
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Aug 19, 2024 • 49min

013: How to Create a Diversified Marketing Strategy with Tom Casey

Tom Casey is 3rd generation SOB aka son of a boss. Most awarded contractor in the country with more Quality Home Comfort and Design Build awards than anyone. 2022 Contracting HOF. 2001 Residential Contractor of the Year. Now with The Best Postcards. Happily married for 25-years with 3 grown children and the 1st grandchild on the way. In today's interview we go deep into: Why direct mail isn't dead. How to diversify your marketing budget properly. Who should be in charge of your marketing. The importance of branding and repetition. Creating a marketing strategy that works for your size business. Why listening into your call center will unlock hidden revenue. To continue the conversation with Paul, go to: https://thebluecollaradvisors.com/call/
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Aug 12, 2024 • 34min

012: Increasing Sales and Close Rate with Menu Pricing with Danielle Putnam

Danielle Putnam is President of The New Flat Rate. As a serial entrepreneur, Putnam enjoys building and growing The New Flat Rate, coaching, and sharing best practices with other small business owners and dabbling in multi-unit rental properties. She is also honored to serve as an advisory board member for Women in HVACR and board member for the EGIA Foundation to help promote more women in the industries. Outside of the office, she loves spending time with her husband cheering him on as he remodels historic homes and hiking with their four young children. In today's interview, we talk about: Why menu pricing serves the client better. Why you should take payment before starting work. How to get your service techs to discuss replacement. Why it's your technicians responsibility to discuss all the issues they discovered in the home. Asking your client "what should we do?" To continue the conversation with Paul, go to https://thebluecollaradvisors.com/call/
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Aug 5, 2024 • 18min

011: The First Step to Eliminating Your Cash Flow Problem with Paul Maskill

In this week's podcast, Paul hosts his monthly solo show where he dives into the first step he takes with every client he works with. As an outsourced CFO, Paul's #1 job is to help his client create consistent, positive cash flow so they can achieve their personal and professional goals. Unfortunately, most business owners in the trades have never clearly defined success. Their first goal was "to not work for someone else". Their next goal once the business takes off is "to survive and hopefully sell one day." In this week's episode, Paul dives into how to "start with the end in mind" so we know exactly what our destination is. When we know where we are going, we can make a much better plan...and have a lot more fun on the journey. To book a free call with Paul, visit: https://thebluecollaradvisors.com/call/
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Jul 29, 2024 • 27min

010: Why You Need 70% Less Calls in Your Home Service Business with Lynn Wise

Lynn Wise serves as the Founder of Contractor in Charge and the author of Build It, Grow It, Sell It! Nine Steps to a Thriving Contracting Business. With a solid reputation for excellence that was built over the course of the past 35 years of successful ownership of multiple small businesses, including a plumbing and heating repair and remodeling company, Lynn also has been recognized for her 20 years of achievement in corporate sales and management. In today's episode, we dive into: Why you need to eliminate 70% of your inbound calls. How to properly set up your call center. The four main types of phone calls you need a strategy for. How you can leverage AI to better serve your clients.   To book a free call with Paul, visit: https://thebluecollaradvisors.com/call/
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Jul 22, 2024 • 32min

009: How Top Performers Level Up & Achieve Their Goals with Carla Fowler

Dr. Carla Fowler is an MD, PhD and an elite executive coach. For the last decade, she has been a secret weapon for scores of CEOs and entrepreneurs. Carla’s unique approach combines the latest research from performance science with timeless best practices to help top performers level up and achieve their goals. In today's interview, we ask Carla: How exactly can performance science help our listeners be better owners and leaders? What sets apart high performers from the ordinary? What are some of the biggest mistakes we make when trying to level up? What are some of your secret tools? Need a free financial assessment of your business to know what the areas of concern and opportunity are? Book today: https://thebluecollaradvisors.com/call/
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Jul 15, 2024 • 28min

008: Building a Team Culture That is Second-to-None with Jeff McManus

Jeff McManus and his team have been praised by The New York Times, Forbes, and the Huffington Post for their work in landscaping at Ole Miss as well as Jeff’s book, Growing Weeders into Leaders, that reveals the secret sauce in the recipe for their success.  The PGMS, Newsweek, the Princeton Review, and USA Today all designated the Ole Miss Landscape team worthy of national distinction, naming the Ole Miss campus as the nation’s most beautiful. As noted by Dan Cathy, Chairman of Board for Chick-fil-A, “Jeff reminds us that all leaders can be cultivated with the right pruning and nurturing.” In today's interview, we dive into: How to reduce turnover and lower your hiring cost. What employees ACTUALLY want . How to turn anyone on your team into a leader. The best way to start changing your team culture today.
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Jul 8, 2024 • 29min

007: The Actual Problem With Your Digital Marketing with Phil Risher

With over 15 years of experience in the service industry, Phil uncovered a gap between local service businesses and their use of digital marketing to help grow their businesses. Phil’s efforts in technology and small business have been featured on Jobber's Masters of Home Service, Forbes, CNBC, Yahoo Finance, The Wall Street Journal, and other news outlets. In today's interview, we talk about: The actual problem with most home service businesses' digital marketing. Why retargeting is crucial to your success and profitability. What PE companies (and other buyers) are looking for in a successful acquisition. What do 7-figure businesses do differently than 6-figure  busineses? To contact Paul, visit: https://thebluecollaradvisors.com/
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Jul 1, 2024 • 20min

006: The Reasons Behind Your Cash Flow Crunch

In today's podcast, Paul hosts his monthly solo show where he dives into what causes business to have a cash flow crunch. There are more drivers of cash flow than you might think. While most business owners simply operate their business from their checking account and P&L, we talk about what you really need to be looking at. Paul also shares the best way to get started in turning your cash flow issues around. If you're tired of sweating payroll, losing sleep and never having enough cash in the bank, this episode is for you. For more information, visit https://thebluecollaradvisors.com/
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Jun 24, 2024 • 31min

005: Increase Your Average Ticket & Close Rate by Going for No with Andrea Waltz

Andrea Waltz is the Co-Author of the popular and timeless book, Go For No. Yes is the Destination, No is How You Get There. She has named the Top 25 Sales Experts You Should Follow by Hubspot and Top 25 Sales Influencers by Salesforce.com. Go For No is a must read book for anyone in sales, especially Service Technicians. It has been a top ranked for years by many different organizations and experts including Pipedrive, Zendesk and Ray Higdon. In today's interview we discuss: What is the principal behind Go for No? How to stop being an order taker. Why the best service technicians are lions (not sharks or retrievers). Why not offering additional options or solutions is doing your clients a disservice. If your client says YES to everything, you didn't serve them.

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