022: Eliminate White Van Syndrome and Build a Brand That Stands Out with Dan Antonelli

Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Blanded: KickCharge Your Home Service Brand. His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the world.

In this podcast, we discuss:

• What is White Van Syndrome?
• What does Dan say to people who say “mascots are overdone”?
• Why should you never use initials or your name in your brand?
• Many companies do all the things and ignore branding, why should we put brand at the forefront?
• What can a disruptive brand do the financials, marketing spend, etc. of the business?

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