Blue Collar Prosperity

Tim Brown is the CEO of Hook Agency, a Google Paid Ads, SEO & Web Design firm that’s gone from 1 person to 30 in 6 years. Championing roofing companies, HVAC companies and Home Service businesses by helping them drive more traffic and leads – has led him to growing his team and learning to lead to be more useful. Content strategy, persuasive web design, and actionable small business marketing are his biggest areas of expertise. Tim's new book (Hometown Hero) digs deep into all the ways you can be a hometown hero aka five mile famous with your business. Some of the topics we focus on are: What's working in the world of marketing for home service companies? Why community involvement is so important to building your brand. What do we need to do in order to have a strong brand? Why it's more powerful to go all-in on a 5 mile service area instead of trying to service everyone who calls. You can get a copy of Tim's new book at hometownherobook.com. Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to book a free call: https://thebluecollaradvisors.com/call/

It is usually one of the hardest roles to fill in any organization...sales. The best sales person in most home service companies is still the owner. When work slows down, the owner goes out into the field and sells a bunch of work to keep the crews rolling. So, how do we eliminate this trap and find great sales professionals? Ryan Hogan started Talent Harbor to solve this problem. Paul and Ryan focus on some great topics in this interview: Where do we find the best sales people? What are the best sales people actually looking for? How do we overcome the fear that the best sales people might not have technical/industry knowledge? What is the true cost of constant turnover? Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to book a free call: https://thebluecollaradvisors.com/call/

Don Rabovsky is the founder of Volca. Volca is a referral marketing platform that helps contractors automate and streamline their customer and b2b referral programs. In today's interview, Don digs into:  What is the difference and pros/cons of organic growth versus relying on paid ads? What are some of the keys in setting up a successful referral program? How can we use branding and social media to expand our reach? Why do most referral programs fail? How you can stay top of mind with your existing database that already knows, likes and trusts you? Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

Home service companies often struggle with cash flow and profitability. A fractional CFO can help navigate financial decision-making and enhance pricing strategies. Debunking myths about profitability, the discussion highlights key metrics crucial for business sustainability. Adopting small, manageable habits can lead to significant financial improvements. With the right tools and assessments, owners can achieve better operational efficiency and, ultimately, financial freedom.

Lewis Vandervalk, the owner of Blue Crocus Solutions, shares his expertise in digital marketing for blue-collar businesses. He emphasizes the importance of SEO and creating true referral partnerships for driving online visibility. Lewis discusses innovative guerilla marketing tactics, like collaborating with local restaurants to attract customers. He also highlights leveraging AI and technology to streamline content creation and improve efficiency, ensuring business owners build strong community connections while enhancing their marketing strategies.

Danielle Putnam (originally featured in episode 12) is President of The New Flat Rate, a pioneering software company that created the first menu-pricing system for contractors in the HVAC, plumbing, and electrical industries. After 14 years with TNFR, she’s focused on scaling its technology and expanding its impact across the home service sector. Danielle was named “Woman of the Year” at Service World Expo, served as President of Women in HVACR, and was featured in ACHR News’ “Top 40 Under 40.” She’s also a passionate speaker and advocate for women in the trades—and when she’s not working, she’s raising her four children with her husband in Dalton, GA. In today's interview, Paul and Danielle talk about: A quick refresh on menu pricing and why it's so important. What are the biggest mistakes contractors make when it comes to pricing. What is a champion in the truck? How do they drive change? Why you don't have to roll out new initiatives to everyone at once. How can we involved our family into our mission, mission and values on a personal level and business level? Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

Mike Abramowitz and his team specializes in getting time back for owners while also increasing revenue without any additional spend on marketing. As co-founder of Better Than Rich, Mike leads GSD Intensives, where his 30+-person plug-in team installs custom systems and AI-powered virtual assistants support for home service pros ready to get out of the weeds and off the tools. They streamline sales, referrals, and hiring—without adding more marketing spend or burying the owner in busywork. Mike also hosts The Better Than Rich Show and runs the “Automate, Delegate, Systemize” community, where 1,000+ business owners get real-world tools to build a business that works without them. In today's interview, Paul and Mike talk about: Why you can't hire your way out of problems. The importance of putting systems and playbooks in place before hiring. Where do blue collar business owners get bogged down the most. What is the Time Rich 6. How can home service business owners buy back their time. Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

For all the gamers out there, this interview will hit home. Trent Lowenstein joined Paul on the podcast this week to discuss God Mode and business. What does that mean? When you have an abundance mindset and switch to God Mode, you realize you are 100% in control of your world. Trent Lowenestein- Former Director at Nexstar, GM for PE group shop, Director and lead coach for Tommy Mello’s program, creator of GodMode strategy for business, Hvac, Plumbing, electric shop business owner (with successful exit), now he’s the future president of Next Level Pros. In today's interview, Paul and Trent talk about: Video games and simulation theory. The power of God Mode. The four parts to a winnable game. Creating an abundance mindset. Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

Almost every home service business owner that I talk to has one of two excuses of why they aren't creating consistent, predictable profitability. 1) They are "reinvesting" back into their business. 2) They don't want to pay taxes. In today's solo podcast, I focus on #1, the convenient excuse that only sounds good to the person saying it - "I'm reinvesting into my business." I also share the proper way to reinvest into your business while making sure your cash flow remains healthy. Lastly, are you not sure if your pricing is right? Download my free pricing calculator: https://thebluecollaradvisors.com/price

Our first repeat guest on the show is here and it's a great conversation. A year later, Paul has brought back Brigham Dickinson from Power Selling Pros. Even with AI Voice being all the talk in home service, Brigham's business focuses on training (human) CSRs. Brigham originally joined us last year to talk all about turning your call center into a profit center and training CSRs with Power Selling Pros. He’s back this year to discuss how the landscape has changed, including training technicians, and where is AI taking us. In today's interview, Paul and Brigham talk about: How we can leverage AI to improve our humans and customer experience. Are we going to be firing all our CSRs soon? Using tools like Rilla and Lace to listen to more calls and better serve our CSRs and Technicians. The 3 things customers MUST feel before making a decision. How can we leverage CSRs to sell memberships (and replacements). Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price