Blue Collar Prosperity 058: What Marketing is ACTUALLY Working for Blue Collar Businesses with Lewis Vandervalk
Jun 30, 2025
Lewis Vandervalk, the owner of Blue Crocus Solutions, shares his expertise in digital marketing for blue-collar businesses. He emphasizes the importance of SEO and creating true referral partnerships for driving online visibility. Lewis discusses innovative guerilla marketing tactics, like collaborating with local restaurants to attract customers. He also highlights leveraging AI and technology to streamline content creation and improve efficiency, ensuring business owners build strong community connections while enhancing their marketing strategies.
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Leverage Local Partnerships for SEO
- Build referral partnerships with complementary businesses to create backlinks and boost your SEO.
- Sponsor local events and engage in community networking to increase your digital footprint naturally.
SEO’s Ongoing Relevance
- SEO remains crucial because people still search online for home services despite AI developments.
- AI models and search engines rely heavily on website content to provide accurate answers.
Use Videos to Answer Questions
- Answer your customers' most common questions through video and repurpose this content across platforms.
- This approach builds authority and serves as a powerful lead generation and sales tool.
