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058: What Marketing is ACTUALLY Working for Blue Collar Businesses with Lewis Vandervalk

Blue Collar Prosperity

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Value-Driven Marketing for Blue Collar Businesses

This chapter explores the significance of implementing effective marketing strategies that leverage value for blue-collar businesses, particularly through SEO and content creation. It highlights the necessity of having a transparent online presence and emphasizes the role of video content in enhancing visibility and customer engagement. Additionally, the discussion covers the importance of educating customers about pricing and services, fostering trust and informed decision-making.

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