021: How to Find Your Sweet Spot and Only Work With Customers You Love with Ali Alden

Ali Alden is a seasoned small business strategist and marketer with over 15 years of experience. Specializing in the trades and home service industry, she dedicates her expertise to helping small business owners break through growth barriers and claim a larger share of the market.

As a Pumpkin Plan Strategist and StoryBrand Certified Guide, Ali uses proven strategies for scaling small businesses, identifying untapped opportunities, and creating a distinctive market presence.

In today's podcast we dive into:

• How can the Pumpkin Plan by Mike Michalowicz transform our business.
• Why is having a strong brand so important.
• What is the #1 reason blue collar businesses struggle to grow?
• When a technician starts their business, they first usually say YES to everything. How do we stop doing everything and find our sweet spot in the marketplace?

Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/