Blue Collar Prosperity

Paul had the privilege to interview the legend, Joe Crisara, on this week's podcast. Joe is the founder of Service MVP Training. He transformed his failing home service contractor business by realizing that value comes from offering unique services, not just lower prices. Now, alongside his wife Julie, Joe helps thousands of service professionals triple their revenue through his ethical "Pure Motive Service" system. Known as America's Service Sales Coach, Joe's down-to-earth style and direct approach come from his personal experiences. His teachings on persuasion, selling, and closing have been embraced by businesses of all sizes, and his books, including What Should We Do?, guide professionals in selling services at higher perceived value. In this interview, Joe goes deep into: Creating magic moments for your clients throughout the entire client journey. How to provide customer service with healthy boundaries. Using options to serve your clients better. Ethical sales strategies that get results. Why asking questions is the key to providing custom options. Eliminating all friction points in doing business with you. Creating a company sales culture. Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

There are new AI tools coming out every single day. How do we know which ones to trust? How do we know which ones won't make our customers angry? How do we know which ones will last? In this podcast, Paul interviews Quinn Litherland, the founder of Revin.ai. Revin is the revenue co-pilot for home service companies that will help automate their call center, inside sales and marketing efforts. Their main tool in doing this is AI-powered chat / text messaging. The main topics that Paul and Quinn discuss are: Why is texting so important for home service businesses? People have very strong opinions on 3rd party leads. What have you seen in this space? Pros and cons? The AI options seem to be growing exponentially and it can be really overwhelming. What is your advice for companies in the trades? Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

In this week's podcast, Paul hosts his monthly solo show where he shares with you two things: An exciting announcement of his partnership with Brentwood Growth. This partnership will allow Paul and Brentwood to serve more companies in the trades while helping more owners build a sellable business. The Top 10 Things you need to do with your business to ensure you can sell it at any time. A business that can be sold at any time will provide you the freedom and flexibility most business owners desire and seek. Not sure if your pricing is right? Download my free pricing calculator: https://thebluecollaradvisors.com/price

What got you here won't get you there. If you want to break through the $5 million barrier, you're going to have to be willing to do things differently. You'll also have to be willing to take the time to build the right systems and processes while having your financial numbers dialed in. In this podcast, Paul interviews Norris Ayvazian. After being the director of Training and Growth at Home Service Freedom, Norris founded Service Crucible. Norris has transformed multiple home service operations across North America, notably growing Peaden's Pensacola branch from $4M to $12M in just 12 months while maintaining 25% net profit.  As a hands-on leader whose managed operations from $2M to $60M+, Norris specializes in helping companies break through revenue barriers through systematic excellence. His methodology focuses on four key areas he calls 'The Four Forges' - fundamentals that transform service companies into market leaders. In this interview we focus on: Why your financials are a direct reflection of your operations. Why it is important to split service versus install. How to implement call prioritization. Start looking at your call center as a profit center. What $5m+ companies do from a customer experience standpoint that other companies miss. Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

Most companies (and businses owners) are so focused on getting more / new clients that we often forget about them once we have acquired them. In today's interview with Michael James Johnson, we dig into some great, actionable strategies that you can implement immediately to attract more clients and keep them longer. Michael Johnson is a veteran, entrepreneur, and HVAC industry leader who grew his Fayetteville, NC-based business into a seven-figure success. With over 20 years of experience, he now coaches home service companies on scaling, marketing, and sales. Known for his engaging insights and focus on customer experience, Michael empowers entrepreneurs to build thriving, community-focused businesses. A few bullet points on our interview: Acquiring clients without spending money on ads. How to get back to filling up your dispatch board post-Covid. Why an email newsletter is so powerful. Constant text message marketing becomes white noise. How to actually determine what we should charge. Increasing your customer lifetime value without spending any more money. Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

In an age of ever-improving technology, sometimes the best way to scale your business and build raving fans is to go back to the basics. Bryan Durkin joins Paul on today's podcast and they dive into some super simple strategies that most companies neglect. Bryan is the founder and CEO of MVP Team Pro and the author of Stuck On First, the 9 positions of a playoff ready business. He's going to share some of playbooks he's been using the help companies of all sizes scale to business they want, and not the one they have. Some of the topics discussed today are: Creating a strong referral network Multi-channel marketing The easiest way to improve your sales conversion rate Using Giftology to increase your Customer Lifetime Value Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

Tired of technicians who don't have the technical skills they said they had during the interview process? Danielle Wernert helps you solve those problems. After starting the Peterman Brothers Top Tech Academy, Danielle launched Upskilled. Danielle was recently named an HVAC News 40 under 40 recipient, is dedicated to building technician training solutions quickly and creatively. In her interview with Paul, Danielle focuses on: Why it's so important to build a career path for your technicians. Why you should never throw a technician into a truck on Day 1. What can we do to build accountability and track progress for our technicians? How can we build out different levels of technicians? How to build out a training room in your shop. Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

In this week's podcast, Paul hosts his monthly solo show where he shares with you what each major financial margin should be in order to have a financially healthy business: Cost of Goods Sold Gross Profit Marketing Spend Office Payroll Overhead And...some sneaky scenarios that will eat into your cash flow Not sure if your pricing is right? Download my free pricing calculator: https://thebluecollaradvisors.com/price

In this installment, Patrick Lange, a seasoned business broker with over 130 successful sales in the HVAC and plumbing sectors, shares his expertise on maximizing business value. He highlights essential strategies for cleaning up financial records and implementing sustainable revenue streams before a sale. Patrick delves into the 2025 acquisition market outlook and offers insights for owners who wish to sell without private equity involvement. He also discusses the crucial steps to transition from stressed owner to confident CEO, ensuring smooth operation during business sales.

Most CRMs are great at helping you run your business but their sales presentations and process leave much to be desired. Pika (www.withpika.com) is using AI to help solve that problem. They are also automating your entire rebate submission & payment process. Joining me today is co-founder of Pika, David Zhao. Pika is building the next-generation sales platform for home services contractors. Before starting Pika, David was an AI researcher at Microsoft, Stanford and the VA, and led product management for utility services at Google. David and Paul talk about: Where AI is helpful and not helpful during the sales process. Where does AI fall short in the trades. How do we deal with different buyers demographics when it comes to leveraging technology. The importance of competing on value instead of price. Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price