How the Fxck SEO Podcast

This week's interview on the How the Fxck podcast is with Gareth Morgan, Founder of one of the UKs largest marketing agencies: Liberty Marketing. Gareth regularly speaks to audiences about SEO, PPC, and other marketing strategies, and after his +15 years of experience in SEO he is uniquely qualified to do so. We conquer the world of SEO today. Covering onsite and offsite SEO, from content optimisation and how to do proper keyword research, through to creating sharable content that generates backlinks, this interview is a rare glimpse at how the marketing professionals approach SEO. Read a summary of the insight here: Gareth Morgan.

This weeks interview is with MJ Peters, VP of Marketing at FireTrace and host of The Industrial Marketer Podcast. MJ has worked in manufacturing companies her whole career across product and marketing. She’s largely a self-taught marketing leader, and she’s a pro in marketing strategy and inbound demand generation. In this interview, we start with MJs career and the differences in marketing in manufacturing rather than software, before covering techniques for marketing strategy and breaking into new customer segments. You can expect to learn how to gather customer insight, how that insight should influence your business model, building out marketing hypotheses, and how to experiment across channels, content type and content topic to determine what resonates with your audiences. Visit www.thefxck.com to get a summary of the insight in this interview.

Finn Lagun is the Co-founder & CMO at Pasta Evangelist, a high-growth fresh pasta delivery company in the UK. Back by the biggest names in retail (Harrods, M&S, Ocado), Pasta Evangelist has raised more than £5m from investors. In this interview we talk about the startups' growth journey, before moving on to Finn's tips on building a brand through content, PR, and events - the examples are SUPER fun.

This week’s interview is with Gaetano DiNardi, the Director of Demand Generation at Nextiva – a tech company that was recently voted in the top 100 companies to work for by Glassdoor. Gaetano had an unorthodox route into marketing, starting out as a musician and music producer before transitioning into roles as an SEO Manager at Pipedrive, VP of Marketing at Sales Hacker, and Growth Marketing at Outreach. In this interview we discuss demand gen without the big budget. How you need a marketing flywheel of content, distribution, and promotion all executed through strategic, free channels. We also dive into what metrics to analyse to make sure your leads are high quality, and there’s much more marketing insight dotted around in the conversation.

This week’s interview is with Iona Ratcliffe, CMO at Ocean Bottle, and previously a brand and comms strategist at Wieden and Kennedy, Portas, and Droga5 where she worked on projects with brands like Converse, Nike, Google, and Gucci. We use Ocean Bottle as a case study to talk about building a brand. We look at the four truths: consumer, category, culture, and company, and how we can weave a thread between them to create a compelling brand story. We also talked about Ocean Bottles growth, how partnerships on the B2B side have been so valuable, and how they got their bottle in the hands of Ed Sheeran while at Glastonbury Festival.

Chris Walker, CEO at Refine Labs, talks to us about inbound demand generation.  Chris tells us why marketers need to focus on high volume, buyer-led content, and throw away the useless ebook strategy. Doing that will mean more qualified leads from buyers who come to you, and fewer time-wasting leads passed to your sales team. Read the full interview with Chris Walker at How the Fxck.

April Dunford is a renowned positioning consultant and author of the incredible Obviously Awesome! We caught up and she told us the story of positioning a product from her early career, as well as insight into her methodology. Find the full transcript over at How the Fxck: April Dunford.