Ep.3: Chris Walker: The demand generation engine and how to do marketing the right way
May 4, 2020
28:20
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Chris Walker, CEO at Refine Labs, talks to us about inbound demand generation.
Chris tells us why marketers need to focus on high volume, buyer-led content, and throw away the useless ebook strategy. Doing that will mean more qualified leads from buyers who come to you, and fewer time-wasting leads passed to your sales team.
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