How the Fxck SEO Podcast

Shhhh 🤫 Casey just dropped the secret to building an influential brand on LinkedIn. Details inside or shared over at the www.thefxck.com weekly newsletter.

"Gosh, it's like you guys are everywhere." Want your ideal customer to say this about you? Then you gotta listen to this week's interview. Stephanie Cox, VP of Marketing at Lumavate drops her entire ABM playbook. I was so excited by her method that I got our team at SentiSum to start doing this straight away, resulting in me reaching out to Fred Perry with a video of me playing tennis (badly) while trying to recite a sales pitch. Ask and I might send it to you. Head over to thefxck.com to get the summary of what we learned from this podcast.

It is not a risk to be different, it's a risk to fit in. This week I have a genuinely exciting guest: Louis ‘bonjour bonjour’ Grenier, the host of the marketing podcast Everyone Hates Marketers. He’s interviewed the likes of Seth Godin, Rand Fishkin, and Neil Patel in more than 160 interviews and is also a Senior Marketing Strategist at HotJar. In this podcast, we talked about radical differentiation and the four steps you need to take to discover your strengths, double down on it, and stand out against the noise in any market. As a young startup, building brand mental availability requires you to be radically different. Here's how. Being different is how you make marketing fun.

This week on the How the Fxck podcast we have a KILLER interview with Todd Clouser. In the last few years, Todd has built up a Youtube channel with around 550,000 subscribers. And it’s growing at a rate of 15-20k new subscribers per month. If you wanna know how to do this for your business, then you’re in luck because Todd’s come on the podcast to share his secrets in detail. We go over a 4-step process for getting a large reach from engaging content.  1. Identifying the best host and guests (tips on choosing a host and approaching influencers) 2. Content strategy (where you can get tips on how long to plan for and how to identify topics that people in your industry really want to hear about) 3. Execution 4. Leveraging YouTube's analytics Bonus: how you can promote your content so you get REACH and business growth. Learn marketing faster by connecting with me on LinkedIn /in/benjamingoodey Thanks for listening!

This week's interview is with Jonny Plein, founder of Global Savings Group acquisition, Pouch. Pouch is a browser extension that automatically applies voucher codes at checkout, reducing basket abandonment for brands and finding the best deals for users. Pouch works with most of the largest UK brands and has around 150-175k weekly active users (!). In this interview we discuss: - Getting in +150 large publications. - Appearing on Dragon’s Den (that’s the UK's version of Shark Tank). - Skyrocketing visitor count (40k live visitors) and user conversions (2k to 60k in days) after the show. - Dealing with churn. - Reaching product-market fit. - Creating 'wowing' customer experiences. - The acquisition of Pouch 18 months ago by GSG. This is such an exciting interview and the second one we’ve done with Dragon’s Den founders (check out Pasta Evangelists.) They’ve always got an interesting story to tell. Read the full interview with Jonny at How the Fxck, where we interview marketing leaders every week. #MarketingStrategy #Marketing #Branding #DragonsDen #BBC

This week we interviewed Ian Luck, VP of Marketing at CustomerGauge. They've done some incredible things in the past few years, including: • Creating a category: Account Experience. • Won world-leading clients: IKEA, EventBrite, DHL, Philips, and many more. • Written an 80 page eBook based on original research that drove 30K leads and $2m in revenue without PPC. • Taken on goliath competitors. We talked about all this in enough detail for you to do the same and drive growth at your company. Covering everything from strategy to distribution to the marketing technology used in Ian's campaigns. Read the interview with Ian Luck here.

This week on the How the Fxck podcast, we have a true marketing leader: Paula Monteiro. Paula is Head of Marketing at Wikitude, which has been a leader in the augmented reality (AR) world since 2008. Working with clients like Jim Bean, Nissan and Herbal Essences, Paula and her teamwork to build value-adding, brand-building experiences using AR. I was lucky to grill Paula on AR, well, specifically the connection and uses for AR in marketing. Like most people, I had only a basic understanding of AR from Pokemon Go and Instagram filters. But, it turns out there's much, much more that you can do to connect with your customers using augmented reality. We discussed use cases like Nissan letting customers look at the inside of their cars in the showroom, using augmented reality to project the engine and its components to their car-lover customers. I can see the value that can come from brand storytelling with AR. Perhaps not quite yet, but I soon expect to see a more mainstream addition of AR in the marketing tool kit Find a summary of the insight here: Paula Monteiro on Augmented reality in marketing.

This week we catch up with serial founder, Ariana.  She's a passionate storyteller and an expert in creating multisensory experiences. a big believer in the founder-activist.  In this episode, we talk about customer experience.  You could not get a more passionate speaker to discuss branding, storytelling, purpose and founder activism. This is a must-listen if you want to get inspired. Read it here: Multisensory brand experiences with Ariana Alexander-Sefre.

Today's interview is with Devon O'Rourke, founder of Fluvio, the product marketing consultancy. We discuss the fundamentals of a successful product marketing team so that you can improve both your product and marketing metrics. This was a great chat, full of stories from Amazon and Etsy, so make sure you come back for the full podcast when you get a moment. Until then, here is a summary of the insight. Read the full story at How the Fxck.  Devon O'Rourke: Establishing a product marketing function with an ex-Amazon, ex-Etsy product marketing leader

This week, I am interviewing Dan Ritzke, the founder of Third Act Marketing, a marketing consultancy that helps businesses clarify their messaging and tell a better story so that their marketing efforts are not wasted. In this interview, Dan and I dive into his area of expertise: messaging. We cover examples of good and bad messaging, as well as the common mistakes he sees and how you can make sure your message resonates.  Spoiler alert, you need to make sure you understand your customer and put them first. We summarised everything you can learn in this recording on the How the Fxck website.