

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
Spencer Haws: NichePursuits.com
Spencer Haws from NichePursuits.com discusses business ideas that actually work. Learn how to build niche websites, market your website through search engine optimization, and much more. In addition, you'll get interviews with leading internet entrepreneurs that provide insight on: authority sites, flipping sites, using Google Adsense, outsourcing, automation tools, linkbuilding, building a real business, software development, creating iPhone Apps, lifestyle business, small business tips, and more. Overall, get your dose of motivation to move forward with your niche business ideas or take your small business to the next level!
Episodes
Mentioned books

9 snips
Apr 19, 2023 • 1h 5min
The SEO Strategies Cyrus Shepard Discovered After Analyzing 23 Million Internal Links
Do you want to know the optimal number of internal links you should build to new pages? Or how about which anchor texts will get you the best results? In this episode of the Niche Pursuits podcast, long-time SEO expert Cyrus Shepard shares some very interesting answers to these questions you won't want to miss. His findings come from an in-depth study he did on the impact of internal linking on a website's ranking and traffic. He analyzed 1800 websites and 23 million internal links and found a positive correlation between internal links and Google traffic. But there's a catch. After a certain point, the relationship between internal links and traffic diminishes. So, how can you make the most of your internal links? Cyrus emphasizes the importance of controlling both popularity and relevance in internal linking. He shares insights on Page Rank Sculpting and advises starting with a plan and adding links as soon as possible to avoid playing catch-up later. He also believes updating old content and internal linking should be a continuous part of your site management process. Cyrus then shares tips on where to place internal links and the importance of varied anchor text. Plus, he shares his thoughts on keyword cannibalization and an example of how linking multiple pages together using keyword-rich cannibalization keywords improved the ranking of all pages. But internal linking isn't the only factor at play. Redirecting 404 pages with a 301 redirect to a highly relevant page is important. Plus, he recommends automation tools like Link Whisper to help find internal linking opportunities. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

9 snips
Apr 14, 2023 • 58min
The Ezoic Heist: $9 Million Stolen From Ezoic, Ad Network Comparisons, Weird Niche Sites, & More!
Get ready for an exciting episode of This Week in Niche Pursuits News, where we dive into a rollercoaster of digital marketing stories: From a $9 million employee theft scandal at Ezoic to weird niche websites and ad network comparisons. This episode is a treasure trove of interesting discussions to help close out another week! Things kick off with a jaw-dropping case of employee theft at the popular ad tech company Ezoic. The guys explore how one crafty individual tried to steal $9 million by altering the bank account details on the company's Google AdSense account. Luckily his plan was foiled, but not before Ezoic faced layoffs and cash flow struggles due to the incident. The conversation then switches gears to continue last week's discussion on Google's latest update, and how it's expanded to encompass all types of reviews, not just products. The conversation also gets into the fascinating world of weird niche sites, like sleepinginairports.net – a handy guide for those seeking a good night's sleep during layovers or as a hotel alternative. This unconventional site thrives on crowdsourced reviews and enjoys a whopping 46,000 organic traffic per month (according to Ahrefs, so for sure, their real traffic is much higher)! They also cover a mysterious travel site whose social media presence is suspended and a Lego site with untapped potential in email marketing and social media. And the question on every site owner's mind is: which ad network pays more? We tackle this question head-on, comparing Ezoic and Google AdSense, considering factors like ad setup, programmatic display, and site speed. Spencer then dishes on his latest side hustle – outsourcing product review videos for the Amazon Influencer program. With a team of five videographers and a video backlog, Spencer is set to rake in commissions from product page views. To wrap things up the guys discuss the perks of starting with ads on a website for that initial burst of energy and income and share an SEO tactic that involves hunting for unlinked mentions and requesting links. In a nutshell, this latest episode of This Week in Niche Pursuits News covers a wide array of digital marketing topics that are both fun and interesting for anyone involved with online businesses. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Apr 12, 2023 • 1h 3min
How James Beattie Pocketed 6+ Figures From His First 2-Year-Old Niche Site
Do you have e-Commerce or dropshipping experience and want to learn how to leverage your knowledge to grow profitable niche sites today? Or how about some tips and prompts to create great AI-powered content? If so, you're lucky because James Beatty is on the Niche Pursuits podcast with tons of golden nuggets to share. -----------------------------------------------------------------------------------------------------------Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter -----------------------------------------------------------------------------------------------------------Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ---------------------------------------------------------------------------------------------------------- James has been building online businesses for years, mostly with dropshipping and YouTube. But when 2020 disrupted the global supply chain and Facebook ad costs, he started looking for something more passive and hands-off. And so, in 2021, his niche site was born, ticking all the right boxes for his ideal business model. He focused on tutorial-style articles, answering questions related to the niche, and later hired a writer to create affiliate content. The website's main source of revenue was Ezoic ads, with some income from Amazon. James hired writers to scale up content production and reinvest profits from the website. While James says he was in no way an SEO expert, his site reached 96,000 page views in its first year generating $3,000 in monthly profits. It eventually peaked at 365,000 page views, $7,700 in revenue, and $5,000 in profit. Then the site got hit by a Google update, and James decided it was time to sell. He soon after successfully exited for just over six figures, with an ongoing 6-month performance bonus. And in his interview, James shares lots of great advice and insights into: Why you should have a passion or some prior experience in your niche. How incorporating video content can boost rankings and engagement. Handling the emotional rollercoaster of growing and selling a site Deciding when to sell How he now decides what niches to go after in the age of AI And more... He believes anyone can create content if they are one step ahead of their audience and can provide value. He also discusses his use of AI in content creation. He's been testing out GPT-4 and shares some tips he's been using to produce surprisingly good articles. And he shares some great prompts you don't want to miss! So, tune in to the full episode to learn more and get inspired to scale your niche site today. Topics James Beattie Covers Why he transitioned from eCommerce to content sites Differences between paid and organic traffic How his eCommerce experienced helped his current work His first content site revenue numbers The ups and downs of SEO How he chooses a niche Being one-step ahead of the audience Using video content Creating helpful and logical topical silos The emotional involvement when building content sites Diversifying content types Selling after a Google hit Tips for using AI for written content And more... Links & Resources James Beattie (@jamesybeattie) / Twitter James Beattie on YouTube LowFruits : Analyze the SERPs faster Empire Flippers - Website Brokers | Vetted Marketplace

Apr 7, 2023 • 1h 1min
NP News: Google's March 2023 Update: Winners & Losers, New AI Tools and Tips, and 2 Weird Niche Sites!
Ready for another update, 'This Week In Niche Pursuits News'? Guest hosts Jared Bauman and Josh Blackburn join the podcast while I'm away this week to cover a wide range of topics related to AI, content creation, and dive into some fun niche site discoveries! You'll learn how to use Google Trends as a tool for researching and creating content around landmarks and historical events. Also, in relation to my new faceless YouTube channel reaching the 1,000 subscriber milestone, the guys discuss the benefits of creating this style of channel, that focuses more on content rather than any personal branding. And if you're interested in improving your website's SEO and user experience, there's a deal for the Link Whisper WordPress plugin with a special coupon code offer for listeners you don't want to miss. The use of AI in content creation is also discussed at length in this episode. You'll learn how Midjourney V.5 can create realistic photos and can replace the need for stock photos. As well as discussing the AIPRM plugin, which provides expert prompts for generative AI tools. You'll hear about its success in the market, including some speculation on the potential for there to be paid prompts in the future. The winners and losers of Google's March 2023 core update are also discussed with tips on highlighting the relatively new Experience element of E-E-A-T on your websites. You'll also hear about unique niche websites, including a Canadian candy store that freeze-dries candy and a website dedicated to the Titanic. And, of course, the guys discuss the potential for creating content and building businesses around these niches! Overall, the episode provides useful insights and tips for creating successful websites and content using AI and other helpful tools. Hope you enjoy it!

20 snips
Apr 5, 2023 • 1h 13min
How Steve Chou Grew Both His Blog and E-commerce Business To 7+ Figures a Year Working Only 20 Hours Per Week
Looking for tried-and-true tips for how to grow your business? Look no further than Steve Chou, online entrepreneur extraordinaire and master of email marketing, YouTube, SMS texting, and marketing online businesses in general. You may already know of him from My Wife Quit Her Job. And in today's podcast episode, Steve shares key insights into: Lead generation, Creating effective email lists, Using YouTube to grow your subscriber base Repurposing content And a whole lot more... One of his secrets to success is his focus on one thing at a time. He creates systems for each task before moving on to the next, allowing him to outsource tasks to a virtual assistant and streamline his workflow. He also repurposes content across different channels for long-term leverage. And if you're looking to grow your YouTube channel, Steve has some great advice. He recommends having a website as a home base to gather emails and using YouTube to grow your subscriber base. The most important part of YouTube? The title and thumbnail! Steve also suggests repurposing blog posts into YouTube content and switching up camera angles every 3-4 seconds to keep viewers engaged. And if you need help generating ideas or scripting your videos, Chat GPT using AI PRM can help. He offers tons of email marketing tips including building an email list before having something to sell and using it to get feedback from your audience. Plus he talks about how he uses SMS marketing to drive action, as he's found it to have a higher open and click-through rate than emails. Steve encourages cross-pollination of contacts across different platforms to increase the chances of reaching them, and he uses SMS marketing differently for e-commerce and content, sending offers and promotions for the former and event-related messages for the latter. But in the end, Steve's success comes down to his focus on building relationships, providing value to his audience, and staying consistent. And if you're interested in following in his footsteps and achieving financial freedom without sacrificing what matters most (who doesn't), be sure to check out Steve's book, The Family First Entrepreneur. So if you're looking to take your business to the next level, be sure to listen to this episode and take notes! Topics Steve Chou Covers How he got into online business His 3-pronged approach to growing his eCommerce store Targeting repeat customers His business portfolio How he grows his brand across multiple channels SMS marketing His email marketing strategy 'Build the list before you sell' Tips to make affiliate earnings from email How to build on YouTube How YouTube helps his business YouTube tips How he's using chatbots in his business How he optimizes his time and efforts Publishing his first book with traditional publishing The importance of taking a profit-first approach Links & Resources How To Start An Online Store And Spend More Time With Your Loved Ones - MyWifeQuitHerJob.com The Family First Entrepreneur - The Family First Entrepreneur How to Earn Your First Love Dollar – Steve Pavlina AIPRM for ChatGPT - Chrome Web Store

Mar 31, 2023 • 52min
Noah Kagan Makes $189k on YouTube + Traffic Impacts From the Google Core Update + 2 Weird Niche Sites
In today's episode of Niche Pursuits News, we cover several digital marketing topics. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Jared and I cover the following topics during today's podcast: The March 2023 Google Core Update Finishes rolling out and I have poll results to share that show how many sites gained or lost traffic. Elon Mush and 1,000 other tech leaders sign a pledge to pause AI developments for 6 months. Adobe Launches Firefly Google Launches About this Author and Perspectives How Much Money Noah Kagan Makes on YouTube (and how much he spends). Quick Update Spencer's "Faceless" Youtube channel experiment Jared continues to grow his Weekend Growth Newsletter at: https://www.weekendgrowth.com The incredibly weird niche site: CostcoHotdog.com 9. Another weird niche site: SendCatFacts.com We hope you enjoy the show!

Mar 29, 2023 • 1h 5min
How Emil Shour Grew His Agency Profits to $250k in its 2nd Year While Also Growing 3 Niche Sites
Are you dreaming of launching your own profitable online business? If so, you need to listen to this week's episode of the Niche Pursuits podcast! Emil Shor joins us to share how he leverages his SEO and website-building expertise to grow a business that's largely outsourced. He left work as an in-house SEO and started his own agency in 2021. And with the smart and crafty business structure he's used from the start (which he touches on), he's enjoying big profits while living and working on his own terms. There are a ton of nuggets of wisdom here: He emphasizes the importance for niche site owners to build quality links to establish a brand that's better protected from Google updates. He suggests choosing the easiest keywords to build a cluster within a niche rather than just going after the lowest competition keywords. He reveals his strategy for creating assets and investments outside of his agency. He highlights the criteria he uses to choose which sites to buy. And a whole lot more... Emil provides valuable insights for those looking to start their own online businesses. And his advice can help you achieve long-term rankings in search and potentially fast-track you to success. So, if you want to learn the secrets of building profitable online businesses, don't miss it! [toc] Topics Emil Shour Covers His background in SEO Starting his own agency How his agency is set up Pros & cons of being an in-house marketer vs business owner Revenue numbers Building his sites on the side Acquiring a site Topic clustering Content growth strategy Tips for buying a site Digital PR campaign Niche sites vs brand sites Gambling in the parenting niche Balancing agency work while growing niche sites Plans for the future And much more... Links & Resources Catalyst Content - SEO-Focused Content Agency by Emil Shour Seeking Profit emilshour on Twitter Fat Stacks Blog Lasso This Episode is Sponsored by Search Intelligence & Nichesites.com

10 snips
Mar 24, 2023 • 53min
This Week in Niche Pursuits News: What Jobs Will AI Replace? Google Releases Bard! 3 Weird Niche Sites.
Welcome to another episode of "This Week in Niche Pursuits News!" This is a show where we talk about the most recent industry news, share success stories, discuss our shiny objects, and reveal a few weird niche sites we've run across. In today's episode, I'm joined by co-hosts Jared Bauman and Jake Cain. Watch Niche Pursuits News https://youtu.be/0dTNKm6LI2k “This Week in Niche Pursuits News” Google Bard opens up to beta users. Only US and UK Only in English Rarely cites sources “With Bard having Google's entire index at hand, it is interesting that it struggles to understand areas of content with multiple meanings.” OpenAI release paper theorizing which jobs will be eliminated by AI: “An Early Look at the Labor Market Impact Potential of Large Language Models” “Now That’s Impressive!” Koala AI tool Baremetrics sold a year ago. The new owners increased price 2.5x and saw a huge spike in revenue. However, the MRR is now in a sharp decline. Ian Nuttal sells a 2 site package for mid-6 figures using programmatic SEO. https://visualfractions.com/ and https://worksheetgenius.com/ . Press release from FEI. Shiny Object Shenanigans Spencer's "Faceless" Youtube channel now has over 580 subscribers. Jared continues to grow his Weekend Growth newsletter Jake is using Hubble AI tools to create a trip planner, hashtag generator, and more “One Weird Niche” SaveTabSoda.com/. Tab Soda was discontinued by Coca Cola in 2020. Passionate fans are trying to bring it back PrisonInsight.com. Making $3,500/month - 100k pageviews. Ads only. Dog-Checks.com If you want to get more of this type of content, be sure to join the Niche Pursuits Newsletter here where I share similar topics 3 times a week.

17 snips
Mar 17, 2023 • 1h 6min
Should Bloggers Use GPT-4? Google Core Update Announced! & 3 "Weird" Niche Sites Reviewed
So much has been happening in the "niche" digital marketing world lately that I decided to try something new. I've decided to release a 2nd episode EACH WEEK of the Niche Pursuits Podcast to highlight the most recent online marketing news, stories, shiny objects, and interesting niches we've found. I'm excited to announce what I'm calling, "This Week in Niche Pursuits News!" So, what's some of the latest news that we covered on the show? GPT-4 is released by OpenAI. How does this impact bloggers? Should you use ChatGPT-Plus to write articles for you? Google starts rolling out the March 2023 Core Update. 2 Impressive Success Stories: Someone trying to turn $20k into $500k in just 1 year and they are 6 months into the project. Another business gets 242% lift in revenue by adding a single text message to their process. We share 3 "Weird" niche sites we've run across lately Oh, and we also share a couple of "shiny object" projects that we are working on.

Mar 15, 2023 • 1h 6min
How Mike Donovan Sold His 3-Year-Old Tech Blog For High 6 Figures
Mike Donovan returns to the Niche Pursuits podcast for an update on his site. He recently sold a 3-Year-Old Tech Blog for high 6 figures and joins us to discuss all the ups and downs he experienced along the way.