Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Spencer Haws: NichePursuits.com
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7 snips
May 17, 2023 • 1h 2min

How Shane Dutka Makes Millions From Lead Generation & Affiliate Marketing

Want some unique insights on what's working for high-earning affiliate and lead gen sites today? Shane Dutka joins Niche Pursuits podcast to discuss his journey going from an accountant to a successful site owner making $50k+ per month. He discusses how he's sold sites for 7-figures, and what he does now to grow sites as VP of SEO for a company generating $100-200 million from affiliate and lead generation offers! You'll learn the interesting story of how he got into the business and how he's managed to consistently grow successful sites faster than most. He shares how to uncover a keyword goldmine through data analysis and tracking conversions on affiliate platforms. Plus how he's managed to compete even in tough niches like jewelery by focusing on the fundamentals of high-quality content and links. And Shane is very generous with tips on what strategies you can use to get both! Shane shares invaluable insights on serving diverse user avatars and the SEO benefits that come along with this. He emphasizes the significance of matching keyword intent and targeting one keyword per page and sheds light on the importance of fresh content and routinely updating to maintain relevance. He also shares how he builds engaging, newsworthy content for successful link-building, helpful to mitigate the potential pitfalls of paid links. When discussing paid links, Shane shares strategies to overcome toxic links with the use of 410 and 404 pages. And really a ton of helpful and actionable tips and tactics to help sites of all sizes grow. So don't miss this awesome episode. You'll learn what's working today, from someone with unique access to massive data and exactly what you as an independent site owner can do to grow and profit! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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May 15, 2023 • 41min

How Amanda O'Brien Earns $25k/Month from 4 Sites Monetized with Mediavine

They say once you've got the winning formula, the sky's the limit, and that's very true for Amanda O'Brien. In this interview, Amanda talks to me about how she created her travel site and grew it into a profitable business. When Covid hit, she pivoted and started a second site in a completely different niche: pets. After that one took off, she created a third site around a similar topic. And as that site found success, she created a fourth site in the informational niche. Amanda shares insight into creating and running 4 different sites in 3 different niches, all of them monetized with Mediavine and bringing in a total of $25k per month. She talks about the importance of SEO as well as E-E-A-T, and how she infuses authenticity into her content. She shares her unique strategy for getting her travel blog off the ground and she tells me what she did when she discovered that another site had copied all of her work. Amanda tried to fast-track her growth, so she built out two of her sites on domains she purchased on Flippa. In this interview, she shares what she learned from that experience. She also talks about her link building strategies, her thoughts on topical authority, and why she has the best boss in the world. Don't miss this fantastic episode with a seasoned blogger in a wide variety of niches, as Amanda has a lot of great advice and great tips to share. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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May 12, 2023 • 1h 11min

What Google Generative AI in Search Results Means for Bloggers + Faceless YouTube Earnings

Curious how Google's upcoming AI search engine may affect site owners? Today's episode of Niche Pursuits News has you covered with an in-depth and wide-ranging discussion between hosts Spencer, Jared, and guest-host and MarketMuse founder Jeff Coyle about Google's recent unveiling of Magi. The guys consider how this new generative AI search feature will account for: Intent Links Biases Learning curve Authenticity And more... And, of course, they brainstorm how these changes may impact site owners and the display ad networks that so many rely on for income. The discussion then goes to the increasing importance of brand and community building through various channels, such as email and social media marketing. And the benefits these technological evolutions bring for those willing to persevere. And as a special bonus, listeners can sign up for MarketMuse using promo code 'niche20mm' for a 20% discount! Spencer also shares an exciting update about his faceless YouTube channel and how it's now consistently earning over $100 per day - far exceeding his expected earnings of $80 in the entire month of May. And Jared discusses how he recently launched a free tool during his latest interview on the Niche Pursuits podcast, which has had some excellent results. The discussion then gets into weird niche sites where Spencer shares a super niche site called Western Mining History with a DR 59 and monetized with both Mediavine ads and a membership option. Jared then shares his niche site find PenVibe.com, which focuses on pens and related products. The site has a basic design and appears to have quite an interesting history, but it started picking up traffic in 2018, with a surge in March and April 2023. Overall it's a fascinating discussion with lots of nuggets of wisdom forecasting the future of blogging and search in the age of AI. So make sure to listen to the full episode to learn more! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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May 10, 2023 • 1h 1min

How to Improve the Technical SEO of Your Website (After Analyzing 1,000+ Sites) with Thomas Jepsen

Thomas Jepsen joins the Niche Pursuits podcast today to share insights and findings from 12 years of SEO experience, some of which may differ from what you typically hear on topics like: Topical authority E-A-T And structured data Overall, it's a thought-provoking discussion covering a wide range of topics regarding on page, off page, and technical SEO concerns. Thomas explores the secrets behind low DR, high traffic websites and how they can be used as models for content structure. Sharing the importance of internal linking, recommending Link Whisper to quickly help for improve crawlability and avoid orphan pages. He shares a glimpse into his site audit process, including understanding clients' goals, analyzing their website and competitors, and presenting his findings. He also addesses issues of bloat – like tags, category pages, and thin content pages being indexed. Shares insights into indexation issues found in Google Search Console, like crawled currently not indexed, discovered currently not indexed, and duplicate pages. And advises when it's best to delete or improve content that doesn't drive organic traffic or impressions from any keywords in Ahrefs. You'll also learn about the Google Sandbox and its connection to core updates, link accumulation, and quality content creation. In a nutshell, Jepsen's expertise on website quality and optimization offers indispensable knowledge for website owners and SEO professionals alike. In the age of AI he emphasizes the importance of white-hat practices, believing high-quality content, natural links, and internal linking to enhance crawlability and site structure, will help. And don't overlook indexation issues – delete or improve content that fails to drive organic traffic or keywords. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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May 8, 2023 • 50min

How Mark Valderrama Grew His Aquarium Site to $20k & 300k Visitors Per Month

Want some tips on how to succeed with affiliate marketing? Mark sat down with me to share tons of valuable insights into how he's grown Aquarium Store Depot. He discusses how it was originally supposed to be a drop shipping and eCommerce store when he started back in 2017 but had to pivot to an affiliate focus to not compete with Amazon 2-Day Shipping. He followed some courses to learn about SEO, but it wasn't until he joined The Affiliate Lab by Matt Diggity that he started to find success growing an affiliate site. He eventually grew the site to generate more than his full-time job but has kept both. And today Mark shares his wealth of knowledge and experience in affiliate marketing and content creation, providing valuable insights for aspiring entrepreneurs. He discusses the importance of passion and quality in niche writing. And how being passionate about the topic you choose to write about is essential to creating engaging and high-quality content. He also dives into the differences between content sites and YouTube creators. And shares some of his thoughts about what the future of affiliate marketing will be like. Overall, it's an interesting discussion filled with valuable insights and strategies for those just starting out or even seasoned pros. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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May 5, 2023 • 56min

NP News: The State of Google Search Annual Report, Amazon Influencer Business Breakdown, and A Mai Tai Niche Site

Want an in-depth look and summary of the key findings from Semrush’s State of Search 2023 report? Spencer and Jared sit down today to discuss it all, sharing key insights that are sure to help site owners and niche site enthusiasts in all sorts of ways concerning: Niche traffic trends The number of new sites indexed Google Update and search volatility trends Important CTR data And more. Plus, they highlight some interesting findings in the report about the differences between paid and organic traffic. The conversation then shifts gears to discuss their side hustles. Spencer shares how his Amazon influencer project is going, including diving into some of the numbers and discussing whether it’s likely to be a profitable niche pursuit.  Jared also touches on one of his side hustle successes, discussing how he reached 1000 email newsletter subscribers in just 8 weeks. And of course, they dive into interesting niche site finds, including BetterSheets.co, a site that offers a course on how to use Google Sheets that is making over $100,000 a year.  And a Mai Tai niche site that documents different types of Mai Tais from around the world, including recipes and history.  The guys suggest potential ways to expand the site, such as creating a directory of Mai Tai bars in Hawaii and other ways to better monetize the site. So make sure to listen to the full episode to gain lots of valuable info to help you kick off a productive weekend. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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May 3, 2023 • 1h 12min

How Jared Bauman Acquired a Site Averaging $2.5k Per Month & 3x'ed Earnings To $9k Within 2 Years

The tables have turned! In this episode of the Niche Pursuits podcast, host Jared Bauman sits down with Spencer to share his latest niche site success story. Co-founder of marketing agency 201 Creative, Jared discusses how his company acquired a 20-year-old website making $2,500/month from a client and grew it to $9,000/month (and likely more soon) within two years. He discusses the pros and cons of the site when they decided to buy it and dives into all the changes they made to help it grow... including deleting over 3,000 articles! He then talks about how he and his team then shifted their focus to updating and publishing more content, growing traffic, and making more money. And as he shares in the interview, this wasn't always easy. It took over a year before traffic started to grow consistently. But luckily once it did, things started to take off. And Jared shares many great insights into the creative ways they continue to grow the site's revenue alongside its traffic, emphasizing the importance of testing and tweaking strategies to find what works and produces results. He discusses the significance and effectiveness of email marketing as a reliable source of income, estimating 25-30% of the total revenue comes from email. Overall it's a fascinating look into website building and improving monetization. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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Apr 28, 2023 • 1h 3min

NP News: Results From April's Review Update, ChatGPT Incognito, A Winning Donut Site, & More

Eager to stay up to date on the latest news in the world of niche sites? Join hosts Jared and Josh as they dive into various topics related to website creation and traffic generation. First up is their discussion of the recent Google update, the April 2023 Review Update, which now includes local, travel, film, and other types of reviews. They discuss the importance of keeping your content up-to-date to get the most out of these Google updates. And Jared shares how updating his website's old content helped improve his rankings. Next, the hosts explore the adoption of AI and its implications for website creation and traffic generation. They discuss Hugging Face's new ChatGPT competitor, Hugging Chat, and ChatGPT's introduction of incognito mode with new data sharing and privacy controls. The guys also discuss their YouTube side hustle projects and share their plans to experiment with creating shorts from their long-form videos, emphasizing the importance of diversifying content and growing an email list to own your site's traffic. But that's not all! They also talk about the success of a site centered around donuts which ranks for over 700,000 keywords and gets close to a million visits a month. The conversation then turns to the use of AI in programmatic SEO, with the example site "How Many Syllables". With a DR of 44 and ranking for 138,000 keywords, this website gets an estimated 26,000 organic traffic per month from 35,000 pages. And they contemplate the potential of AI in programmatic SEO and the longevity of this particular website's traffic. This podcast episode covers a wide range of topics related to website creation and traffic generation, offering valuable insights and practical tips. So, what are you waiting for? Listen now and take your website to the next level! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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9 snips
Apr 26, 2023 • 1h 8min

How Pat Flynn Makes $50k Per Month From His 2-Year-Old Pokemon YouTube Channel

Have you ever wondered what it takes to create truly engaging content that keeps your audience coming back for more? If so, you're in luck. Because the hugely successful and inspiring online entrepreneur and founder of Smart Passive Income (SPI), Pat Flynn, is back on the Niche Pursuits podcast to share his valuable insights. This time, it's all about YouTube and how to succeed on the platform. Pat's a family man and joined his kids down a Pokemon Rabbit hole. Eventually, his YouTube suggestions were monopolized by related content, and after reading through comments in the community, he discovered there was still untapped potential. So he started his Pokemon-focused channel Deep Pocket Monster in January 2021 and, within a year, had 100k subscribers. Fast forward to today, and his channel has well over 600k subs and has become his most profitable venture to date. In today's interview, he dives into how he did it. He provides tons of actionable advice on: Why he chose the niche The importance of community and connection in the age of AI How to hook an audience at the beginning and end of a video The 2-3 most important YouTube metrics to focus on Whether you should focus on long-form or short-form content And also deep dives into the power of story - and how it will always outshine production value. He recommends keeping a close eye on performance after publishing and gives tips on when to try different thumbnails and titles for a second wind in the algorithm. And Pat offers sage advice on what metrics really matter for your success. Pat's phenomenal success as a YouTuber in the Pokemon space can be (at least partially) attributed to his deep understanding of YouTube's inner workings and his audience's desires. His strategy of continually experimenting with video formats and analyzing data has paid off in spades. Even with a lean team behind his YouTube channel, he's managed to amass a loyal following and generate impressive profits. And this is an excellent interview to inspire you to do the same. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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Apr 21, 2023 • 60min

Adthrive Rebrands as Raptive: What Does This Mean for Bloggers? + 2 Weird Niche Sites

More good news from Google. They've announced they'll be removing the Page Experience report and mobile-friendly test from Search Console in the coming months. So how will this affect you and what workarounds can you use instead? We've got you covered! In today's episode of Niche Pursuits News, Spencer and Jared dive into all sorts of important developments in the world of online business and niche sites. The guys discuss the recent Google algorithm update - which has impacted an estimated 40% of sites, including some non-review pages. And of course, they delve into Google's decision to replace the page experience report and mobile-friendly test with a more holistic approach. You'll get some help on how to optimize your site for a great page experience, unraveling the confusion surrounding core web vitals, general page experience, Google Page, and speed insights. Including some important pointers on which alternative tools can help with website audits. Also important to site owners, AdThrive has rebranded as Raptive, shifting its focus to enterprise customers and possibly expanding into an influencer network. Learn how this company has evolved over the years, from CafeMedia's acquisition in 2016 to being acquired by private equity firm ZMC in 2018, and how it strives to meet the needs of creators and enterprise publishers. Spencer also shares his experience running the Boston Marathon, and why it's the most prestigious marathon in the US. We also get a sneak peek into their exciting new projects. Spencer shares an update on his faceless YouTube channel's monetization journey, while Jared discusses his newsletter. Finally, we learn all about two unique niche sites: cockroachfacts.com and marathoninvestigation.com. The former is a surprisingly well-developed site with a range of content on cockroaches, while the latter investigates and exposes marathon cheaters.  Overall, it's another great episode, full of insights and pointers to help you stay on top of things and make the most of your marketing efforts. This Episode is Sponsored by https://search-intelligence.co.uk/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

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