Things kick off with a jaw-dropping case of employee theft at the popular ad tech company Ezoic. The guys explore how one crafty individual tried to steal $9 million by altering the bank account details on the company's Google AdSense account.

Luckily his plan was foiled, but not before Ezoic faced layoffs and cash flow struggles due to the incident.

The conversation then switches gears to continue last week's discussion on Google's latest update, and how it's expanded to encompass all types of reviews, not just products.

The conversation also gets into the fascinating world of weird niche sites, like sleepinginairports.net – a handy guide for those seeking a good night's sleep during layovers or as a hotel alternative. This unconventional site thrives on crowdsourced reviews and enjoys a whopping 46,000 organic traffic per month (according to Ahrefs, so for sure, their real traffic is much higher)!

They also cover a mysterious travel site whose social media presence is suspended and a Lego site with untapped potential in email marketing and social media.

And the question on every site owner's mind is: which ad network pays more? We tackle this question head-on, comparing Ezoic and Google AdSense, considering factors like ad setup, programmatic display, and site speed.

Spencer then dishes on his latest side hustle – outsourcing product review videos for the Amazon Influencer program. With a team of five videographers and a video backlog, Spencer is set to rake in commissions from product page views.

To wrap things up the guys discuss the perks of starting with ads on a website for that initial burst of energy and income and share an SEO tactic that involves hunting for unlinked mentions and requesting links.

In a nutshell, this latest episode of This Week in Niche Pursuits News covers a wide array of digital marketing topics that are both fun and interesting for anyone involved with online businesses.

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