The Publisher Podcast by Media Voices

On this week’s episode of The Publisher Podcast by Media Voices, we hear from Daniel Smith, Managing Director of the Mark Allen Group’s Agriculture division, which includes brands like Farmers Weekly, Pig World and Poultry Business. His team are behind the Farmers Weekly podcast, which was shortlisted in the Best B2B Podcast category at the Publisher Podcast Awards earlier this year. Farmers Weekly have been really smart about monetising a niche podcast topic and audience, so we discussed creating a podcast that would fit into a farmer’s lifestyle, where the podcast fits in terms of subscriber acquisition and engagement, and collaborating with sponsors to create a sale-able proposition. This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don’t have to. Whether it’s capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic’s all-in-one platform. See how companies like yours are turning understanding into action and driving real business growth.

On this week's episode of The Publisher Podcast by Media Voices, we speak to Brandon Grosvenor, Chief Revenue Officer at Torstar Corporation, home of The Toronto Star. Over the summer, The Toronto Star became one of the first large publishers in North America to announce they were rolling out micropayments. It's a feature audiences frequently request - especially with the rise of paywalls - but for a myriad of reasons, few publishers have experimented with. Brandon discusses why they decided to try micropayments out alongside their subscription offering, the thinking behind their pricing and day pass strategy, and the challenges of audience growth in Canada. He also explains why he doesn't think micropayments will be a significant revenue stream, but still has an important part to play in a publisher's acquisition strategy. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. blueconic.com

On this week’s episode of Media Voices, we hear from The Knowledge’s founder Jon Connell. The Knowledge is a free-to-read newsletter aimed not at a particular demographic, but at a ‘mindset’. Connell and team’s aim is to provide an antidote to the outrage engine, instant gratification-baiting nature of social publishing. At the same time they seek to speak to people who are curious and wish to hear from a variety of perspectives; the challenge lies in squaring that circle. In the episode we also discuss the challenges of monetising newsletters, the growing popularity of the newsletter as a medium, and how legacy news brands are adapting to the rise of this new format. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. blueconic.com

On this week's episode of The Publisher Podcast by Media Voices, we speak to John Shields, Director of Podcasts at The Economist. They made the bold move last year to put almost all their podcasts behind a paywall, creating a separate Economist Podcasts+ subscription option. A year on from the launch of Economist Podcasts+, John discusses what drove the decision, some of the risks and opportunities of charging for audio, and the lessons they've learned over the past 12 months.   This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.

On this week's episode of The Publisher Podcast by Media Voices, we hear from Paul Ostwald, co-founder of Morningcrunch, a German-language media brand aimed at young professionals. Since launching in summer 2023, they've grown to the point that their newsletters now go out to over 50,000 young professionals every morning. Morningcrunch is ad-funded, and Paul explains how he's working with a German media house to bring in bigger deals. He also talks about how he's taken inspiration from newsletter outfits that have far bigger budgets for A/B testing, why younger people still care about email, and the importance of building trust as a start-up. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.

On this week's episode of The Publisher Podcast by Media Voices, we speak to Eric Ulken, Vice President of Product at The Baltimore Banner. The Baltimore Banner is a nonprofit news organisation launched in 2022 which serves the Baltimore region, and the larger Maryland state.  Eric talks about what makes the Banner's business model unique, why it was so important to get an app up and running early on, what marks success for them with their app audience, and why they're such a valuable tool for engaging premium audiences. He also explores why publishers should be looking to other apps for inspiration beyond just text-based news delivery. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. blueconic.com

John Rahim, a Senior Consultant in Digital Publishing at Purple, discusses the crucial role of scalable content management systems in digital publishing. He highlights how a flexible CMS can tackle modern publishing challenges, streamline workflows, and support a transition from print to digital. The conversation also touches on the evolving landscape of CMS, the integration of AI and chatbots in audience engagement, and the need for regular updates to meet contemporary demands. Insights on future trends and ethical considerations of AI in content creation add an intriguing perspective.

On this week's episode of The Publisher Podcast by Media Voices, we hear from Rhiannon J Davies, Founder and Editor at Greater Govanhill, a community magazine and media project. Launched in 2020 in the middle of the pandemic, it now has a website, radio show, award-winning podcast and community newsroom space, as well as doing events, training, workshops and outreach with marginalised communities. Rhiannon also established the Scottish Beacon, which is a collaborative of independent, community-based publications all around Scotland. Rhiannon goes behind the scenes on the logistics of producing a free bimonthly magazine, from local ad and membership revenue to grants for projects, as well as her dedication to maintaining quality, and the importance of offering a platform for voices not usually heard in the media. She also explains her ambition to support other local publications through collaboration and amplify stories which come out of local communities. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.

On this week's episode - the first of The Publisher Podcast by Media Voices - we speak to Simon Kurs, Commercial Editor at the Evening Standard. The publisher won Best Commercial Strategy at this year's Publisher Podcast Awards for The Standard's Sustainable Travel campaign with Iberostar, a podcast-led multimedia series exploring how to travel the world without wrecking it. We discussed the Evening Standard's approach to podcast monetisation, from choosing clients that align with their values to having the podcast at the heart of a 360 degree media campaign. We also explore why publishers are at such an advantage when it comes to podcast campaigns, and why utilising multiple channels can help drive record-breaking podcast performance. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. blueconic.com

Newsletters and podcasts have a lot in common. As well as being low-cost, they can be intimate and personal; perfect for building lasting relationships with readers and listeners. Neither format is new, but as it becomes increasingly more challenging to reach and engage people online, publishers are seeing the opportunities they offer for more sustainable audience-building. That's one of the reasons we put on a dual-stream Podcast and Newsletter Summit aimed at publishers in London last month. This special episode in collaboration with journalism.co.uk brings out some of the key lessons and learnings from the Publisher Podcast and Newsletter Summits. There are clips from some of the stage sessions, as well as exclusive interviews with Jon Young, Publisher at Reby Media, Sarah Ebner, Head of Newsletters at the Financial Times, and Rosalind Erskin, host of The Scotsman’s Scran podcast. Missed the Publisher Podcast and Newsletter Summits? You can access the session videos of each Summit on-demand here. Thanks to Jacob Granger at Journalism.co.uk for joining us at the Publisher Podcast & Newsletter Summits and putting together this episode with us. Check out the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify.