The Publisher Summits: Pop-up and limited-run newsletter strategies from The Times and National World

This is the latest in a series of sessions from The Publisher Summits, which were held in June. The Summits covered four product areas across 2 days in London, from newsletters and print to apps and podcasts, featuring speakers from The Economist and the FT to Reach, National World, Grazia and more.

Thanks to the sponsors of the Publisher Newsletter Summit - Passendo and Syno. Find out more about them and how they help publishers take their newsletters to the next level at publishersummits.com.

This episode features two sessions from the Publisher Newsletter Summit exploring pop-up and limited run newsletters.

Publishers are seeing success with pop-up and limited run newsletters, from educational courses to sporting events and elections. But what happens to subscribers to a pop-up newsletter after the newsletter has run its course?

Katie Binns, Deputy editor at Times Money Mentor, a free personal finance section of the Times brand, explains in the first session how they nurture subscribers to two of their hugely successful pop-up newsletters, Couch to £5k and Pension Power Up, after the series has ended.

The next session is from Neil Macdonald, Head of Newsletters at National World. In January, National World brand The Scotsman launched Scottish Golf Courses You Must Play, their first ever paid, limited-edition series newsletter. Neil shares the learnings from putting together and launching an evergreen newsletter series, and how it’s going six months in.

Get the learnings from this episode written up in article form straight into your inbox by signing up to The Publisher Newsletter at voices.media.