Stay Paid Podcast

If you struggle to convert audience engagement with your Facebook ads into bona fide appointments, then Gus Munoz Castro has proven advice that can help. Gus is the owner of PowerISA, one of the largest inside sales teams in North America. (They make 50,000 outbound calls a day!) During his interview, he shares the valuable, practical lessons he’s learned about what it takes to convince a lead to confirm an appointment.   And when you’ve finished listening, don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com   Connect | Resources Website: www.powerisa.com/ FREE e-book: Lead Generation for Real Estate Agents at remindermedia.com/leadgeneration Complete our listeners’ survey at staypaidpodcast.com/survey      [4:00]     Preview [5:25]     Gus’s business journey [11:17]   Prospecting in the real estate space [13:53]   Transitioning into building an ISA company [20:28]   The critical importance of your lead source [22:00]   Ranking the various lead sources; quality vs. quantity [29:22]   Tactics for getting the appointment [40:45]   Advice for tracking your numbers [43:03]   Scripts and the need to build rapport [49:37]   Speed to lead [50:58]   Gus’s routines/habits [58:00]   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpod...   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Building and growing a business or practice requires that you keep an eye on where the market is and where the trends are heading. If you don’t, you run the risk of getting left behind. And now that we've successfully navigated the "panic pivoting" of 2020, it's time to start looking ahead again and preparing for what the future holds. Bazaarvoice, a shopper engagement platform, published a blog titled “5 Consumer Trends Brands and Retailers Should Lean into Next Year,” and we thought it would be a good idea to go through its list and offer our insights into how service-based sales professionals can prepare for these trends. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit staypaidpodcast.com.   Connect | Resources 5 Consumer Trends Brands and Retailers Should Lean into Next Year  (Bazaarvoice e-book) - https://bit.ly/3xWgIFC FREE lead magnets from ReminderMedia - https://bit.ly/33r3OBs   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

There comes a time when everyone asks whether their marketing is paying off. Is the time, money, and effort they’re spending really worth it? Today’s episode answers that question with an unequivocal yes! Frank Isoldi is an agent who’s been farming the same area for 20 years, and he’s has become synonymous with real estate in his area. His consistency has paid off in a big way—he averages 50–70 transactions a year—all in the neighborhood of $1M. Listen and discover how Frank maintains a strategy of omnipresent marketing and how you can do the same.   And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com   Connect | Resources Website: www.theisoldicollection.com Instagram: @frankdisoldi Facebook: The Isoldi Collection Waze: www.waze.com   [3:09​]     Preview [4:20​]     Frank’s business journey [7:25​]     Thoughts on consistency [11:29​]   Lead sources [12:58​]   Thoughts on holistic marketing and being omnipresent [16:40​]   Advice for new agents looking to build their database/sphere [20:42​]   The “pandemic pivot” [23:34​]   Even successful agents have pain points [26:53​]   Frank’s routines [28:59​]   Frank’s advice [31:17​]   Action Item     To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast​ https://www.facebook.com/staypaidpodcast​ https://www.instagram.com/staypaidpod...​   Follow Luke Acree: https://www.instagram.com/lukeacree​ https://www.linkedin.com/in/lukeacree​ https://www.facebook.com/lukeacreeRM/

Social selling is just one of the many sales tools that we have in our toolbox in the digital age, but does it work? According to a study from Sales for Life, the average ROI for social selling is $5 for every $1 invested, and those who use social selling find, on average, 45% more opportunities than those who don't. In a survey done by eMarketer, participants told researchers that the top three benefits of using social selling tools are 1) they reduce the amount of time spent researching prospects; 2) they increase the number of leads; and 3) they encourage a deeper relationship with clients. This week, the Stay Paid pals discuss some tools you can use for social selling and offer tips for executing your social-selling strategy. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com   Connect | Resources Chet Holmes, The Ultimate Sales Machine - https://amzn.to/3gHlY9Q Episode 69: When Persistence Makes Perfect (with Keith Wilson) - https://bit.ly/3t5FTBS Episode 185: Create a LinkedIn Profile That Will Have Prospects Calling You (with Jimmy Coleman) - https://bit.ly/3vpyAqg Episode 209: Don't Be Famous. Be MicroFamous. (with Matt Johnson) - https://bit.ly/3eIHDff   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/   #MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

Do you struggle with knowing how to implement relationship marketing? Do you want to be consistent in reaching out to your sphere but find it hard when it comes to doing it? Do you ask yourself how are you supposed to calculate the ROI of relationships? This week’s guest, Glennda Baker, has answers to all your questions. With 30+ years of experience using relationship marketing, Glennda has proven its value to her long-term success. In her interview, she shares the philosophy, systems, processes, and attitude that have earned her lifelong clients. Listen and share Glennda’s enthusiasm for real estate and passion for relationships. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com   Connect | Resources Glennda Baker & Associates, Inc. - https://bit.ly/3eFkFpw The Glennda Show - https://bit.ly/2QKcGiO Find Glennda on social media. Search “GlenndaBaker.”   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Whether you're new to your business or looking to grow on a budget, you DON’T have to pay for leads. There are two types of capital you can inject into your business—check equity and sweat equity—and in this episode we talk about the latter. We’ve published a 3-part blog series on How to Get Leads for Free, and we're going to go over the 8 we recommend from Part 1 of that blog. To read the entire series, go to remindermedia.com/freeleads. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpodcast.com   Connect | Resources Blog: remindermedia.com/freeleads Free resources: remindermedia.com/printables Free scripts: remindermedia.com/scripts    To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

If you want to know how to host an awesome webinar, then this week’s guest, Brad Swineheart, is your go-to guy. As the VP of Business Development at White Glove, an end-to-end seminar service for financial professionals, Brad has helped 10,000 financial advisors educate 500,000 clients. And since the pandemic, it has all been done using webinars. When you listen, you’ll hear how to go from presenting mediocre webinars to presenting webinars that will keep your audience engaged and create captive prospects you can convert to leads. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpodcast.com   Connect | Resources Podcast: Be Advised—Leading with Value on Apple Podcasts Podcast: The Captivating Advisor on White Glove offers video resources and more to create captive prospects. Website: https://whiteglove.com/   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree

With over 100 social media platforms available, it's tough to know where to focus and how much of your time to invest in each one. Today, we're going to skip over the top six (Facebook, Instagram, Whatsapp, Facebook Messenger, YouTube, and WeChat [Chinese messaging app]), and focus on four you may not be using but that definitely deserve a second look. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpodcast.com   Connect | Resources Episode 185: Create a LinkedIn Profile That Will Have Prospects Calling You, with Jimmy Coleman - https://bit.ly/3n0n4Ph Social Media Bundle (FREE collection of motivational quotes to share on your social media!) - https://bit.ly/3e6MQxo Social Media Analytics Tracker (FREE tracker will help you keep tabs on your social media efforts and get you organized) - https://bit.ly/2Qyj1NP   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

You’ve heard about it. You believe it can work for you. But how exactly do you DO relationship marketing? This week’s guest is Barb Betts, and she knows that like anything else in a successful business, you need to put a system in place if relationship marketing is going to work. Listen to Barb as she explains how she builds trust, why she never asks for referrals, the importance of categorizing the people in your “list of relationships,” and the value in training your sphere on how to give referrals. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpodcast.com   Connect | Resources Instagram: @barbbetts The Betts Realty Group: https://thebettsrealtygroup.com/     To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

It's faster and easier to connect with potential customers via text than any other form of communication, so it's clear that if you haven't added text messaging to your sales and marketing process, you should. The stats all support the advantages: 99% of texts are opened (compare that to 20% in email marketing), text messages are read within five seconds on average, and text can lead to almost 300% more "yes" responses. So, in this episode, we'll go over ways to add text messaging to your sales process and discuss some best practices. And, as always, be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit staypaidpodcast.com.   Connect | Resources Episode 183 with Michael Hellickson -  https://bit.ly/3fYeqiK Blog: When NOT to text your clients - https://bit.ly/3t2lDlF For our digital magazine clients: How to Send the Digital Edition by Text Message - https://bit.ly/3muOI6G   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/