Stay Paid Podcast

Steve Guilfoile is one of the best relationship builders we've ever met. About a year ago, he and his business partner, Shane Shafer, talked with us about how they successfully built AffordaCare Insurance by providing value to potential customers before ever asking for their business. But as with every business, there were bumps along the way. Listen to Steve's interview to discover why focusing on your goal may not be the best approach to reaching it (and what you should focus on instead), find a new way to think about and integrate failure into your processes, and hear some of the best advice for 2023 that will help you determine your priorities. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The Power of One More: The Ultimate Guide to Happiness and Success We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:48 Mindset and motivation 3:27 Breaking goals into parts | Incremental progress 6:30 Failure is an inevitable part of the game 8:47 Just do one more 10:36 Reading vs. doing 12:44 Success leaves clues | Don't reinvent the wheel 13:37 Advice to agents moving into 2023 15:54 Action Item

Whether you listen to Sherri Somers for the video marketing strategy she used to launch her career as an insurance agent, the advice she gives her coaching students on finding their purpose, or the unique perspective she has as a woman and mom working in the insurance industry, you will walk away inspired by her story, energy, and resolve. Listen to her interview to find out the video marketing strategy she utilizes to save her time and attract rather than chase prospects, learn about her straightforward approach to discovering your "why" and defining your brand, and understand the advantages of remaining true to your authentic self. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: joinsherri.com 0:00 Introduction 1:51 Sherri's backstory 6:53 Look for evidence of success 9:06 Time-saving approach to video marketing 11:15 Being a woman in the insurance industry 14:00 Video strategy: authenticity, pain points, promotion 16:58 Disrupting the insurance industry for women 18:29 Finding your motivating purpose (WON method) 22:52 Action Item

We understand that coming up with what to say in your emails to clients isn't always easy. That's why in this week's Silver Dollar episode of Stay Paid, we encourage you to think about your emails as small chunks of useful information from which you already have stockpiles to choose. We also share five ways to approach these topics and turn them into must-read emails your clients will want to pore over, use, and save. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE: Best Practices for Email Marketing. Done well, email can be the cornerstone of a digital marketing strategy that generates leads and builds relationships. Click the link to print this handy guide of nine email tips and hang it in your workspace. 0:00 Introduction 0:31 Email and content marketing 1:57 Email #1: market and industry updates 4:52 Email #2: local events and community news 6:40 Email #3: "The Ask;" types of solicitations 10:31 Email #4: branding 13:24 Email #5: thank you; types 16:07 Action Item

There are many entrepreneurs who have fantastic ideas they want to make real and would jump at the chance to launch a new venture or expand a current business. Unfortunately, they're often held back because they lack the capital needed to make it happen. Brad Blazar, this week's Stay Paid guest, has spent his career getting other people to foot the bill for his ideas. During his interview, he talks about how ordinary people can find investors who want to make their money work for them. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Books by Brad Blazar: On the Wings of Eagles: Learning to Soar in Life Put Some Thrive in Your Hive: Unlocking Potential in Any Organization Winning at the Capital Game: Using Other People's Money (OPM) to Build Wealth We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:36 Brad's backstory 5:47 Find your primary skill 7:49 A lesson in the power of branding 13:30 A brand is a recognized representation 16:40 Mistake #1: Failing to craft a pitch 18:09 Mistake #2: Pitching before validating trust 19:54 How to find potential investors 22:30 Failure is a part of the process 25:07 Investing is an emotional decision 29:14 Action Item

We want to make things a little better for as many people as possible, so this week's Silver Dollar episode is devoted to helping people help themselves with guidance on how they can improve their mindset. We're not experts, but we are knowledgeable about taking action. We believe taking action is the only way to improve any situation, including creating a more positive mindset. Listen as we share several practical actions that will elevate your mind, body, and spirit and help you overcome whatever challenges you face. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The Insurance Syndicate The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) The Purpose-Driven Life Mindset: Changing The Way You think To Fulfil Your Potential

In speaking with Katie Day, today's Stay Paid guest, we were struck by her matter-of-fact approach to running her real estate business. Hers is an understated success story. Essentially, it is a tale of an entrepreneur who has built a business by adhering to fundamentally sound principles on a consistent basis. During her interview, she talks about two of these essentials: posting a variety of content to social media at a sustainable cadence, and maintaining consistently applied standards. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Katie on Instagram at movemetotx Katie's recommended books: White Collar Warrior: Lessons for Sales Professionals from America's Military Elite Exactly What to Say: Your Personal Guide to the Mastery of Magic Words We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 2:35 Katie's backstory 4:16 Growth on social media 6:01 Thoughts on cadence for posting to social media 7:08 Social media content buckets 9:16 From social media audience member to lead 11:36 Additional lead sources 13:18 Retaining experienced agents 16:11 What 2023 market holds for agents [Golden Nugget] 18:21 How Katie addresses agent accountability 22:00 Katie's favorite books 25:17 Action Item

In this week's Silver Dollar edition of Stay Paid, we suggest five types of technology that real estate agents and, with some modification, all service professionals should add to their toolbox. These technologies will increase your efficiency and, if not already in place, likely point to some areas of your business where you could be more effective. Listen to hear about which of the five types of technology you need to give first priority to installing, discover a key feature you should look for in any system you buy, and find out the feature missing from your content that, if added, would make it 50% more likely to appear on page one of Google. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog post: Top 3 Ways Real Estate Agents Can Leverage Technology Blog post: Get to Know Your Clients with the F.O.R.D. Method Resources mentioned in this episode: Follow Up Boss LionDesk Wise Agent Redtail Minichat Messeger from Meta ai Homebot SmartZip Air DNA TopHap Redfin io Adobe Premiere Rush Upwork Fiverr Trello Jira 0:00 Introduction 0:48 Customer relationship management (CRM) System 2:36 Conversational AI chatbot 4:54 Big data 6:50 Video marketing 8:25 Task management system 11:29 Action Item

This week's guest on Stay Paid is Letisha Jackson, the CEO of Jackson Insurance Group in Tupelo, Mississippi. Letisha's a 7-figure producer now, but when she started out, she couldn't meet her bills. She had so little that when her husband bought a $1 McDonald's cheeseburger with some found change, they had a huge argument. How she pulled herself up might sound like a hero's story, but Letisha credits her eventual success to her adoption of an "I've got to make this work" mentality. As you listen to her interview, you'll hear example after example of how taking action leads to progress—proving (once again) that the fundamentals are fundamental for a reason. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: How Independent Insurance Agents Can Increase Service and Lines of Coverage 0:00 Introduction 1:43 Letisha's backstory 3:58 What you do when you have no money and no leads 5:27 Tracking toward success 6:52 The pitch that worked (and why) – Golden Nugget 9:12 Implementing grassroots marketing 11:27 The follow-up process 14:24 Closing the sale 16:03 Overcoming objections and rejection 17:30 A purpose-driven business 18:40 Letisha's coaching program and podcast 21:38 Action Item

Downturn, adjustment, correction, shift—whatever you call it, the current real estate market is certainly interesting. During this time, there are agents who are playing a wait-and-see game . . . and that's too bad. In today's Silver Dollar episode, we talk about why right now is the opportune time to double down on four activities you need to start doing today—because when the dust settles, proactive agents are going to come out on top. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: Getting Started with Relationship Marketing FREE KPI & Budget Tracker 0:00 Introduction 0:41 Why you want to describe the market as "interesting" 1:20 Be the educator, the trusted advisor 3:33 Double down on the fundamentals 7:16 Manage cash flow | Lead with revenue 8:46 Increase your lead generation 11:57 Action Item

This week on Stay Paid, we talk with Neema Bardi, the founder and CEO of Atllas, Inc. His mission is to empower agents with technology and innovative business models—and he's delivering big time. In addition to sharing his journey and success as one of the youngest brokers in California, Neema describes the hottest new feature on Atllas's comprehensive dashboard: a free tool for running open houses that is so successful at changing the game that Atllas secured 2,000 new users in only six weeks. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources OpenHome tool: ai Message Neema on Instagram: @Neema_Bardi Search for lease listings: com Search for virtual assistants: Upwork The book that put Neema on his path: Rich Dad Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and Middle Class Do Not! We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:55 Neema's backstory 3:58 Chose cold calls over calling his sphere 4:55 Prospecting on Sunset Blvd. 6:18 Hired a virtual assistant 7:24 The frustration of working with a broker 9:28 Managing entrepreneurs who work for an entrepreneur 10:19 Why build your own brokerage/platform? 12:19 The origin story of the Atllas platform 14:42 Paid ads that are working 18:41 Automated follow-up and using bots 20:03 Inspiration, development, and functionality of OpenHome