Stay Paid Podcast

John G. Miller, the author of QBQ!: The Question Behind the Question and this week’s guest on Stay Paid, reports that the #1 problem facing corporate America—according to the people in corporate America—is a lack of personal accountability. However, the real problem (as John sees it) is that very few people associate the word personal in personal accountability with their own person. Seems that whatever the problem, it’s always someone else’s fault.  Well, it’s not—this time, it really is about you.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Website: QBQ.com  Book: QBQ!:The Question Behind the Question  Book: Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ!  Book: Raising Accountable Kids: How to Be an Outstanding Parent Using the Power of Personal Accountability  We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction  1:43     John’s backstory  3:46     Accountability and the 3 traps  5:58     The most common trap  7:31     The prompt for the QBQ method  9:32     QBQ catches on  10:57   A lack of corporate accountability | The Quiet Resignation  12:30   The first myth of accountability  14:11   The second myth of accountability  17:54   How to operationalize QBQ | The methodology  20:54   A notable success story  23:20   About the book Raising Accountable Kids  25:01   Books with impact  28:46   Action Item 

When you consider that 70% of consumers use the business they think of first, you quickly realize that it’s imperative for service professionals in all types of industries to do what they can to mitigate the risk of being forgotten. In this episode, we briefly talk about how memory and forgetting work, and then go through 7 traits and behaviors that researchers say will make you more memorable.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Blog: The Science of How to Be a Memorable Service Professional  Free E-book: The Relationship Marketer’s Guide to Branding    TIMESTAMPS  0:00     Introduction  1:13     What is memory?  1:54     Why do we forget?  3:38     #1: Optimism  5:18     #2: Reliability, trustworthiness, responsibility  6:29     #3: Tenacity  7:33     #4: Self-confidence  8:16     #5: Respectfulness  9:07     #6: Interpersonal connectedness  9:47     #7: Resilience  12:27   Action Item 

Brock Johnson is a 7-figure, 25-year-old entrepreneur who cohosts a top 10 business podcast, offers multiple social media courses, and helps thousands build their businesses with limited time and money. It seems like there is always something new to learn about Instagram and how to grow your following, and Brock selflessly shares tip after tip of pure gold, including: how he got 35,000 new followers in just 30 days, a crazy tip for repurposing content that is soooo good, and advice—shared here for the first time—that can get you viral status.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Instagram and all social media platforms: @brock11johnson    TIMESTAMPS  0:00     Introduction  1:45     Brock’s backstory  4:20     Great strategy for recording content  5:39     Repurposing content  8:10     Attracting followers: Explorer Page, saves, shares  10:05   Including a CTA: experiment  14:24   2 key tips to get on the Explorer Page  18:43   Long or short captions?  20:35   How often should you post?  21:33   Stories vs. Reels | Documentation vs. creation  24:01   Instagram’s collaboration feature  26:10   Instagram’s pin feature  28:40   Ideas for hooks  31:49   What’s the next big thing?  33:12   Comparing the value of followers  35:13   Brock’s favorite quote  36:49   Brock’s words to live by  36:49   Action Item 

In addition to being a highly successful real estate agent, Ed Stulak has made a name for himself as a powerhouse social media marketing master. Since the beginning of the year, he’s closed 113 transactions primarily sourced from Instagram. As part of our Real Estate Leaders series, we ask Ed for his opinions on where the real estate market is headed, how agents should be adapting to its changes, what causes so many agents to fail so quickly, and what can be done to slow the bleeding. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Ed on Instagram and all social media: @edstulak 0:00     Introduction 0:58     Ed’s  backstory 1:37     Where is the industry headed and how should agents adapt? 3:18     What is the most neglected marketing strategy?     5:52     Why do agents fail so early in their careers? 7:17     Thoughts about realistic expectations and needed training 9:21     Should agents start solo or join a team? 10:51   What do you wish you knew before you started in real estate? 14:17   To what do you attribute your success? 17:33   Action Item

You might consider direct response marketing and branding to be two sides of the same coin—and you wouldn’t be wrong. But do you know when to use which strategy? And why? In today’s Silver Dollar episode, Luke and I discuss the differences between these distinct marketing strategies and when you might lean more heavily on one versus the other.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  FREE e-book: The Relationship Marketer's Guide to Branding  Special offer: staypaidpodcast.com/offer  0:00     Introduction  0:43     Fast money vs. big money  2:07     Direct response marketing: defined and explained  3:05     Examples of direct response marketing  3:36     Tangible vs. intangible ROI  4:20     Typical ROI of direct response marketing  6:07     Branding: defined and explained  7:05     Examples of branding  9:19     5 steps to building a brand  10:27   Benefits of branding  11:24   When you are your brand  14:05   Action Item 

When Jay Falconio was hired by Remco Insurance Services to oversee operations and human resources, he was instructed to grow what was essentially a mom and pop commercial insurance business. Jay had transitioned from a career in hospitality, and he didn’t know a thing about his new industry. But he knew about people and how to treat them well, so, Joe did what he knew best. He found local talent to whom he gave time, attention, and guidance. He got to know employees as people outside of work, and they, in turn, bought into the culture at Remco. Listen and discover what it looks like to treat your employees and customers as if they were family and how you can balance accountability with caring.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Call Jay direct: 267-346-0202  Social media: @remcoinsuranceservices  Blog: Get to Know Your Clients with the F.O.R.D. Method  Blog: The Science of How to Be a Memorable Service Professional  Book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.  0:00     Introduction  1:05     Putting the “P” in persistence  2:34     Jay’s background story  5:13     Growing a small company  6:37     Building a family-like company culture  8:42     Finding employees that fit a culture  10:57   Offer security to attract employees  12:55   Benefits of niche job positions  14:54   Balance accountability with family-like culture  19:12   Marketing a small business  25:57   Jay’s routine and words to live by  25:12   Action Item 

Closing out the year strong isn’t just about executing the present; it’s also about planning for the future. Now is the best time to get clear on your goals and design a plan that will get you to where you want to be without guessing what to do next. When you listen, you’ll find out the 3 steps you need to take to create a complete strategic plan; a simple formula to reverse engineer your goals and discover exactly what to do every month to hit them; and why so many projects die despite being steps away from completion, plus what you can do to prevent it from happening to you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: How 5 Top Producers Generate Referrals FREE webinar: Your 2022 Marketing Plan: A Step-by-Step Approach to Success 0:00     Introduction 1:40     The importance of having a strategic plan     2:24     What is strategic planning? 2:49     Visualize the future 4:10     Tools for planning: Reverse engineer your revenue goals 5:49     The critical need for tracking your performance 7:36     Tools for planning: S.W.O. T. and S.M.A.R.T. 8:56     Thoughts on the necessity of attainable goals 9:40     Tools for planning: Set initiatives 10:09   Thoughts on sticking to the plan 12:52   Action Item

Joe Kampert is one-half of the father and son team that founded Redwood Agency Group in Austin, Texas, where agents in all parts of the country service clients with all types of insurance needs. Joe joins the Stay Paid pals to talk about The Insurance Syndicate, a private Facebook Group that aims to disrupt the insurance industry. Members are engaged, and they’re all about helping each other with full transparency about what works. Listen to Joe talk about how he’s changing the face of the insurance industry by bringing insurance agents together; his attitude about failing when scaling a business, and why caring about people is never the wrong strategy; his thoughts about how you meet the needs of a diverse, online audience; and how he recruits agents and converts prospects by focusing on opportunities and not products. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Facebook Group: The Insurance Syndicate Website: redwoodagencygroup.com   0:00     Introduction 2:16     Joe’s business bio 5:18     Challenges when scaling a business 7:05     Starting up The Insurance Syndicate 9:36     Using Facebook as a recruiting tool 10:20   Attracting followers with content 14:04   The value of moderators 15:54   Lead generation and asking for promotion 19:29   When recruiting, sell the opportunity 23:55   Advice for entrepreneurs who are struggling 26:43   Failure, consequences, and moving forward 32:02   Action Item

The holidays will be here soon 😲, and we don’t want anyone to get caught off-guard. So, in this Silver Dollar episode, we’re talking about strategic gift-giving and how gifting your clients can do much more than simply show your appreciation. Listen to this episode, and learn the qualities of a gift that make them impressive and memorable (regardless of the cost), find out why you need to play favorites among your clients, and discover the huge mistake that 58% of companies make re: client gifts. (Odds are, you’re making it too.)  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention  Exclusive magazine offer: staypaidpodcast.com/magazine     TIMESTAMPS  0:00     Introduction  1:34     The benefits of gift giving  2:11     About the principle or norm of reciprocity  3:32     The sincere gift vs. the selfish gesture  4:46     The best gifts are thoughtful, useful, and provoke emotion  8:13     Where companies fall short: unremarkable gifts  10:10   Where companies fall short: doing the expected  12:08   Where companies fall short: not gifting  12:20   Where companies fall short: not playing favorites  12:42   Where companies fall short: overspending  15:35   Action Item 

Matt Abrahams is the author of Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting, which is now in it’s third edition. In this episode, Matt offers some great suggestions that have been academically validated to reduce a speaker’s anxiety and increase their confidence. You can use them whether your speaking to a crowd, in a meeting, or on Zoom. But more than this, he shares some really neat information about the power of words to influence how people act, how you can vary your voice without even thinking about it, and why the Q&A portion of a presentation is yours to own if you keep one simple idea in mind.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Books:  Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting  Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck  Improv Wisdom: Don't Prepare, Just Show Up  Website: nofreakingspeaking.com  Podcast on Apple Podcasts: Think Fast, Talk Smart    0:00     Introduction  2:28     Matt’s business bio  4:51     Eloquence and intelligence  5:50     What fueled your writing a book?       6:52     Tip #1: Reflection and goal setting  8:05     Tip #2: How to open a presentation  9:51     Tip #3: How to keep an audience engaged  12:23   Tip #4: Augmenting your vocal variation  14:03   Tip #5: Building your confidence  16:58   Tip #6: Handling the Q&A/objections.  20:57   The power of language  23:27   Using stories in your presentations  28:49   Top 3 confidence building exercises  32:27   Matt’s book recommendations  33:34   Matt’s principles to live by  35:50   Action Item