388 - Direct Response Makes You Rich. Branding Makes You Wealthy.

You might consider direct response marketing and branding to be two sides of the same coin—and you wouldn’t be wrong. But do you know when to use which strategy? And why? In today’s Silver Dollar episode, Luke and I discuss the differences between these distinct marketing strategies and when you might lean more heavily on one versus the other.  

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 

Connect | Resources 

• FREE e-book: The Relationship Marketer's Guide to Branding 

• Special offer: staypaidpodcast.com/offer 

0:00     Introduction 

0:43     Fast money vs. big money 

2:07     Direct response marketing: defined and explained 

3:05     Examples of direct response marketing 

3:36     Tangible vs. intangible ROI 

4:20     Typical ROI of direct response marketing 

6:07     Branding: defined and explained 

7:05     Examples of branding 

9:19     5 steps to building a brand 

10:27   Benefits of branding 

11:24   When you are your brand 

14:05   Action Item