
The Fitness Entrepreneur Podcast
The Fitness Entrepreneur Podcast will teach you how to generate more money, impact and freedom with your fitness business.
The show covers a wide range of important business topics from Marketing, Sales, Service Delivery, Team Building right through to Personal Productivity and Self-Development.
The show is hosted by Phil Graham and often includes guest interviews with some of the world's most successful fitness entrepreneurs.
Latest episodes

Dec 9, 2024 • 9min
How to Cut the Noise, Stay Locked In, and Scale Faster in 2025
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=how-to-cut-the-noise,-stay-locked-in,-and-scale-faster-in-2025 https://fitness-entrepreneur.com/the-2025-reset-plan In this episode of the Fitness Entrepreneur Podcast, host Phil Graham dives into the concept of focus and the importance of having a clear purpose in life. He expresses his frustration with the over-reliance on nootropics and other productivity tools, arguing that they can often distract from the real work of developing courage and taking consistent action. Phil emphasizes that true wealth is defined as having options and the freedom to choose how to spend your day. He shares insights on how entrepreneurs can overcome obstacles and build a successful fitness business by honing in on their 'why' and embracing uncertainty. T une in for practical advice that can help you achieve a flow state and maximize your productivity.

Dec 5, 2024 • 15min
Do You Really Want To Be A Fitness Coach For The Rest Of Your Life
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=do-you-really-want-to-be-a-fitness-coach-for-the-rest-of-your-life https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Let’s dive into a topic many fitness professionals grapple with: the pull between scaling your business for financial success and the comfort of a steady, predictable routine. Speaking from experience, I know how tempting it is to stick with what feels stable. But with the health and fitness industry booming due to rising obesity rates and mental health challenges, the opportunities for growth are massive. Especially if you’re in your 20s, 30s, or 40s, there’s never been a better time to aim for true financial independence and personal freedom. By focusing on solving real, high-value problems, you can build a thriving business without sacrificing your well-being. Stick around for insights that could be game-changers for your fitness career—let’s get you moving towards that next level.

Nov 28, 2024 • 6min
Do You Need A Black Friday Offer? NO!
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=do-you-need-a-black-friday-offer?-no! Everything you need to win strong, grow strong, and scale strong in 2025: https://fitness-entrepreneur.com/the-2025-reset-plan/ Black Friday often sparks the question: should you run an offer for your coaching services? My stance is a firm no, and here’s why. Black Friday attracts shoppers motivated purely by price, which means you risk drawing in clients who are chasing discounts rather than valuing the true worth of your expertise. These types of clients often come with higher churn rates, lower profits, and can create unnecessary stress in your business. Instead of quick cash grabs, I believe in attracting clients who are driven by real pain points and are ready to invest in meaningful solutions. It’s about building a business around quality relationships that align with your long-term vision, rather than sacrificing your time and energy for short-term wins. If you’re serious about creating a sustainable coaching business, this perspective will serve you far better than any discount strategy ever could. Let’s focus on building a client base that values your expertise and elevates your growth.

Nov 21, 2024 • 10min
3 Non-Negotiables To Conquer 2025
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=3-non-negotiables-to-conquer-2025 https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Let’s get into the essentials for building a fitness business that thrives in 2025 and beyond. Reflecting on my own journey, I can’t overstate the importance of laying down a solid foundation—not just for business success but for family and life as a whole. From being a young guy diagnosed with type 1 diabetes to creating a prosperous and fulfilling lifestyle, I’ve learned that resilience and adaptability are absolute musts in this industry. You’ll hear key strategies that can help you elevate your business and build a rewarding life for yourself and those you care about. Be sure to subscribe, leave a review, and let’s take your fitness business to the next level!

Nov 7, 2024 • 14min
Do You Need A Low Ticket Offer
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=do-you-need-a-low-ticket-offer https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Low-ticket offers are often underestimated, but they can play a vital role in growing a successful fitness business. From cookbooks to workout plans, I’ve scaled various low-ticket offers, and the strategy has always been about more than just making a quick sale—it's about creating a bridge to high-ticket services. Understanding how to balance high, mid, and low-ticket offers is crucial. Many coaches worry about leaving money on the table, or missing out on helping clients who can't afford higher prices. If you're considering low-ticket offers, it's essential to think deeply about your motivations and how these products fit into your wider business strategy. Want to refine your approach and increase your revenue? Make sure to explore how this pricing model could elevate your business.

Oct 30, 2024 • 9min
How To Legally Avoid Paying More Tax As You Grow
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=how-to-legally-avoid-paying-more-tax-as-you-grow If you want help growing your coaching business click here >> https://calendly.com/authority-network/plan-action-session https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Settling for mediocrity is one of the biggest dangers in running a fitness business. I recently came across the idea that some business owners aim to stay just below the VAT threshold for the sake of comfort. It’s a mindset I can’t get behind. Comfort can lead to complacency, and that’s when you start losing the fire and passion that built your business in the first place. Growth isn’t just a target, it’s necessary for staying relevant and creating new opportunities. You need to drive demand and build relationships that give you confidence and wisdom. Feeling like your business is stagnating? Let’s work together to break through that ceiling and keep moving forward.

Oct 24, 2024 • 18min
Why Are So Many Skint Coaches Going Viral
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=why-are-so-many-skint-coaches-going-viral Live workshop 30th October to fix cashflow, boredom and burnout at any level in the game👇 https://fitness-entrepreneur.com/4-figure-offer-event/ There’s a growing trend in the fitness industry that I find concerning – coaches producing attention-seeking content, particularly those high-energy reels filled with flashy visuals or controversial claims. While this can grab attention, does it really offer value? From my decade of experience coaching fitness professionals, I’ve seen how this approach often misses the mark in building genuine, lasting connections with your audience. Authenticity and depth matter far more than sensationalism. I even had a high-profile client attend a course promoting these tactics, only to find it centred around using outrageous hooks and props to go viral. If you’re serious about creating meaningful engagement and long-term success, it’s time to rethink these trends. Looking for ways to stay authentic and stand out? Let’s explore the real strategies that work.

Oct 18, 2024 • 5min
Lessons from a $34 Million-Year Coaching Business That Failed
Discover the secrets to building a successful coaching offer that can fetch thousands. Learn how to align your business with your personal values for a more fulfilling entrepreneurial journey. Delve into crafting deliverables that truly resonate with your target audience. Insights from high-ticket coaching experts highlight the importance of creating offers that increase sales and impact. Get ready to transform your fitness business and stand out in the marketplace!

Oct 10, 2024 • 13min
7 Behaviours You Must Avoid If You Want To Get Rich
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=7-behaviours-you-must-avoid-if-you-want-to-get-rich https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. While taking some time out in Corfu, reflecting on personal goals and upcoming projects, I've been thinking about the seven main reasons why coaches may hit a block in their coaching business. These factors are relevant whether you're just starting out or already making significant income. I also dive into the importance of authentic content creation and recommend using DJ mobile mics for content creation on the go. If you're looking for practical tips to navigate and overcome business challenges, make sure to follow and stay updated with our podcast for more on building a successful fitness business.

Oct 3, 2024 • 12min
How To Grow Your Business When You're Spread Thin
Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=how-to-grow-your-business-when-you're-spread-thin https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses. Growth in the fitness business can be both exhilarating and overwhelming. I’ve been there myself—facing the pressure that comes with scaling, and realising that your business will only expand as far as your own beliefs, skills, and actions allow. It’s not just about making more sales or taking on more clients; it's about managing the stress that comes with that growth and ensuring you have the right strategies in place. Whether you're already feeling the strain or you're preparing to step up, it's crucial to understand how to balance progress with sustainability. Need help navigating these challenges? Let’s make sure you’re ready for the next phase of your business.