Embedded Executive Podcast

Timing devices within embedded systems are likely the most important components that you don’t know anything about. That’s a paraphrase from Piyush Sevalia, a Vice President at SiTime, and it’s certainly very true. When you get into 5G applications, the effects are often working against you, like use in extreme temperatures, or in ruggedized applications. This makes the tolerances even more difficult to match. What to do? Your first step is to check out this week’s Embedded Executives podcast.

Avijit Sinha, President of Wind River, discusses the challenges of achieving fully autonomous vehicles and the importance of software and hardware optimization. The podcast also highlights the importance of safety, building redundant systems, minimizing hacking damage, and shared responsibility among car manufacturers, technology suppliers, standard agencies, and regulatory authorities.

Are you familiar with Raspberry Pi? Of course you are. But are you aware of all the things that you can do with it, or should do with it?  First, if you think it’s a low-compute-power board, you are mistaken. Second, if you think you can’t go to production with a Pi, you’d be mistaken again. If you don’t believe me, listen to what Eben Upton, the Founder of Raspberry Pi had to say in this week’s Embedded Executives podcast.

A memory expert from Microchip debunks common memory myths such as vulnerability to magnets. The podcast covers topics like memory wearing out, data retention, and longevity in system design. It also discusses the variation in price and quality of memory types like DRAM and flash memory.

Bill Merkel, Vice President of Business Development, discusses the challenges of writing firmware code and potential solutions. Topics include the engineering shortage, the impact of AI on the embedded world, using operating systems in firmware development, and parallel design of software and hardware.

Explore the evolution of the AI ecosystem and the integration of different technologies in this podcast. Learn about the partnership with Edge Cortex for seamless AI development at the edge. Discover how AI can be an application enabler and its potential in battery technology. Find out how adding AI can reduce costs by removing sensors.

Fritz Werder, from Silicon Labs, discusses the potential growth and market opportunities for wearable medical devices. They explore the impact of the pandemic, target customers, factors driving demand, essential components of wearables, and the importance of data security.

Developers struggle with how to manage the power in their end devices. There’s obviously a tradeoff between performance and how much/how long to keep components powered up. It’s obviously application-specific, but it’s important to make the right decision. With Infineon’s PSoC device, those developers have some new choices, and are hopefully capable of simplifying the design at the same time. To understand more about the new device family, I sat down with Steve Tateosian, Senior Vice President of the IoT, Compute, and Wireless Business Unit at Infineon Technologies. Hear from the expert about what choices are available to you in this week’s Embedded Executives podcast.

Thomas Rosteck, Division President for Connected Secure Systems at Infineon Technologies discusses the importance of security in embedded technology and the challenges of adapting to evolving threats. They explore the role of artificial intelligence in cybersecurity and the vulnerability of embedded devices. They also emphasize the importance of standardization and designing systems to mitigate damage from hacking.

We have an engineering shortage. Anyone who's familiar with our space wouldn't dispute that. And if you look at the projections, we’re going to need a whole lot more of us going forward. Why is that the case, and more importantly, what are we going to do about it?To try and understand this dilemma and the potential solution(s), I spoke to Marcus Webster, who is the principal of Webster & Webster Associates and a recruiter for most of the companies that you’re aware of. Check out this week’s Embedded Executives podcast.