

Embedded Executive Podcast
Rich Nass, Embedded Computing Design
Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
Episodes
Mentioned books

Jul 10, 2024 • 13min
Embedded Executive: What’s New in Wi-Fi, Infineon
Is Wi-Fi even a thing anymore? What I mean by that is, at least from the users’ perspective, Wi-Fi just works, and that’s not much to think about. However, behind the scenes, a lot has to happen to make that “ubiquitousness” happen. To get a better understanding of what is happening back there, I spoke to Sivaram Trikutam, the Vice President of Wi-Fi Products for Infineon. We get into the latest standards, including Matter, on this week’s Embedded Executives podcast.

Jun 26, 2024 • 9min
Embedded Executive: A 40-Year Battery? with Tadiran
Can batteries last for 40 years? And what is the application that would require such a timeline? That’s the discussion I had with Sol Jacobs, the Vice President and General Manager of Tadiran Batteries. The topic arose after the company’s recent whitepaper crossed my desk. To understand whether this was fact or simply a click-bait headline, I decided to go right to the source. Hear what Sol had to say on the matter in this week’s Embedded Executives podcast.

Jun 19, 2024 • 12min
Embedded Executive: Sensors Are Exploding in Number, Requiring Lots More Energy - Infineon
Why would you put sensors and power components into the same business unit if you’re a component supplier? That’s what I asked Adam White, President, of Infineon’s Power and Sensors Division. After hearing his response, it made perfect sense—today’s sensors are quickly growing in number and power consumption. So it only makes sense to put those engineers in the same room. Adam explained it better than I could, citing lots of power numbers and energy requirements needed by various applications, and how they vary in different regions. Check out this week’s Embedded Executives podcast.

Jun 12, 2024 • 16min
Embedded Executive: Memory For the Car Is Different, Micron
Memory for automotive applications needs to be different from memory that’s intended for other applications. Why is that? I could not answer that question, so I turned to Michael Basca, the Vice President of Embedded Products and Systems within Micron’s Embedded Business Unit. As you might expect, Michael had no trouble answering the question. Hear what he had to say on this week’s Embedded Executives podcast.

Jun 5, 2024 • 14min
Embedded Executive: The Uncrashable Car, Indie Semiconductor
Is it possible to develop a car that would never crash? We’re talking about a physical crash, not a software crash. According to Chet Babla, Indie Semiconductor’s Senior Vice President, it is. Being a non-believer, I had Chet as my guest on this week’s Embedded Executives podcast. Chet walked me through exactly what needs to happen to make this phenomenon a reality. Check it out.

May 29, 2024 • 12min
Embedded Executive: Going All In on Generative AI, Synopsys
Synopsys is all in on generative AI, and it’s putting its money where its mouth is by creating a Center for Generative AI within the company. Being that I had no idea what this meant, how it would work, or what it would mean to the industry, I invited the Center’s Executive Director, Stelios Diamantidis, to join me on this week’s Embedded Executives podcast. He laid out what the Center looks like today, and what it will mean to the entire industry going forward.

May 22, 2024 • 11min
Embedded Executive: A Raspberry Pi Really Can Be Secure, Zymbit
Alex Kaay, CTO and co-founder of Zymbit, discusses debunking the myth that Raspberry Pi is insecure. Exploring the evolution of security layers, secure boot configurations, and the importance of hardware security modules like ZIMBITS HSM. Focus on secure chains and isolation to enhance IoT security.

May 15, 2024 • 11min
Embedded Executive: Choosing a Medium For Smart Metering with the Wi-SUN Alliance
Phil Beecher, President and CEO of the Wi-SUN Alliance, discusses why Wi-SUN technology is ideal for smart metering. Topics include open standards, cybersecurity measures, smart grid solutions, and future plans for global expansion.

May 8, 2024 • 14min
Embedded Executive: What You Can Do With Medical Wearables, Analog Devices (ADI)
Andrew Burt, Director at Analog Devices, discusses the innovation of medical wearables and how they can improve healthcare. The podcast explores the use of advanced sensors, bio impedance technology, and AI integration in wearables. It also touches on the importance of supporting young engineers in the industry.

May 1, 2024 • 10min
Embedded Executive: AI Effects All Subsystems Including Memory, with Micron
Mark Montierth, Corporate VP of Micron's Memory Business, discusses the critical role of memory in AI projects, the impact of memory demands on AI models, and the relationship between AI and memory subsystems. The podcast explores Micron's advancements in memory supply for mobile devices and the need for efficiency improvements in edge devices.


