
Embedded Executive Podcast
Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
Latest episodes

Jan 31, 2024 • 16min
Embedded Executive: ThreadX Is Now Open Source, Eclipse Foundation
Frédéric Desbiens, from the Eclipse Foundation, discusses Microsoft's decision to release the ThreadX operating system to the open-source community. They explore the implications of ThreadX becoming vendor neutral and the permissive license it offers. The podcast also dives into Microsoft's involvement and transition to open source, along with the benefits of open sourcing ThreadX for the open source ecosystem.

Jan 24, 2024 • 12min
Embedded Executive: We’ve Moved Past the GaN Starting Gate, TI
We appear to be over the hump between hype and reality when it comes to GaN technology. Components and end products are readily available. But according to David Snook, the product line manager for GaN products at Texas Instruments (TI), we are just scratching the surface of where GaN’s potential lies. Hear more in this week’s Embedded Executives podcast.

Jan 17, 2024 • 8min
Embedded Executive: Timing is Everything, But You Probably Weren’t Aware of That, SiTime
Timing devices within embedded systems are likely the most important components that you don’t know anything about. That’s a paraphrase from Piyush Sevalia, a Vice President at SiTime, and it’s certainly very true. When you get into 5G applications, the effects are often working against you, like use in extreme temperatures, or in ruggedized applications. This makes the tolerances even more difficult to match. What to do? Your first step is to check out this week’s Embedded Executives podcast.

Jan 10, 2024 • 12min
Embedded Executive: What’s Real and What’s Hype in EVs, Wind River
Avijit Sinha, President of Wind River, discusses the challenges of achieving fully autonomous vehicles and the importance of software and hardware optimization. The podcast also highlights the importance of safety, building redundant systems, minimizing hacking damage, and shared responsibility among car manufacturers, technology suppliers, standard agencies, and regulatory authorities.

Jan 3, 2024 • 18min
Embedded Executive: Go Way Past Prototyping With Raspberry Pi
Are you familiar with Raspberry Pi? Of course you are. But are you aware of all the things that you can do with it, or should do with it? First, if you think it’s a low-compute-power board, you are mistaken. Second, if you think you can’t go to production with a Pi, you’d be mistaken again. If you don’t believe me, listen to what Eben Upton, the Founder of Raspberry Pi had to say in this week’s Embedded Executives podcast.

7 snips
Dec 20, 2023 • 12min
Embedded Executive: Busting Memory Myths, Microchip
A memory expert from Microchip debunks common memory myths such as vulnerability to magnets. The podcast covers topics like memory wearing out, data retention, and longevity in system design. It also discusses the variation in price and quality of memory types like DRAM and flash memory.

Dec 13, 2023 • 9min
Embedded Executive: We Need People Who Can Write Quality Firmware, USA Firmware
Bill Merkel, Vice President of Business Development, discusses the challenges of writing firmware code and potential solutions. Topics include the engineering shortage, the impact of AI on the embedded world, using operating systems in firmware development, and parallel design of software and hardware.

Dec 6, 2023 • 11min
Embedded Executive: The Ecosystem For AI Is Ready, Renesas
Explore the evolution of the AI ecosystem and the integration of different technologies in this podcast. Learn about the partnership with Edge Cortex for seamless AI development at the edge. Discover how AI can be an application enabler and its potential in battery technology. Find out how adding AI can reduce costs by removing sensors.

5 snips
Nov 29, 2023 • 13min
Embedded Executive: Wearable Medical Could Be 100M MCUs, Silicon Labs
Fritz Werder, from Silicon Labs, discusses the potential growth and market opportunities for wearable medical devices. They explore the impact of the pandemic, target customers, factors driving demand, essential components of wearables, and the importance of data security.

Nov 15, 2023 • 14min
Embedded Executive: Latest PSoC Simplifies Power Management, Infineon
Developers struggle with how to manage the power in their end devices. There’s obviously a tradeoff between performance and how much/how long to keep components powered up. It’s obviously application-specific, but it’s important to make the right decision. With Infineon’s PSoC device, those developers have some new choices, and are hopefully capable of simplifying the design at the same time. To understand more about the new device family, I sat down with Steve Tateosian, Senior Vice President of the IoT, Compute, and Wireless Business Unit at Infineon Technologies. Hear from the expert about what choices are available to you in this week’s Embedded Executives podcast.