
Embedded Executive Podcast
Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
Latest episodes

Aug 30, 2023 • 12min
Embedded Executive: Speech Recognition on an FPGA, Achronix
Speech recognition on an FPGA? That doesn’t sound like the most effective path, but Bill Jenkins, of Achronix had a different opinion. Hear his take on why the FPGA is the right way to go for this application on this week’s Embedded Executives podcast.

Aug 23, 2023 • 13min
Embedded Executive: Your Data Is Not Safe, Panther Labs
We say all the time that any system can be hacked, and this week’s Embedded Executives podcast guest is someone who can get into your system. Ken Westin, CISO of Panther Labs, is who we'd call a white-hat hacker. He hacks for good reasons, sometimes to follow a bad hacker and return data, and sometimes to help close up holes in a system. Nonetheless, this is an interesting interview and worth a listen.

Aug 16, 2023 • 12min
Embedded Executive: Develop AI Software For Any Hardware, Intel
Having a standard that everyone can design to makes markets take off. Open source, both hardware and software, is nothing new. But when paired with AI, it is relatively new. Intel is trying to provide that API for people to design to with its OneAPI initiative. Obviously, you can go that route and run with Intel hardware. But you’re not locked into Intel. You can use the hardware of your choice, assuming that hardware manufacturer conforms to the API. Joe Curley, Intel’s Vice President and General Manager of Software Products explains how this works and what it means to the development community on this week’s Embedded Executives podcast.

Aug 9, 2023 • 11min
Embedded Executive: Autonomous Farming Equipment, John Deere
I’ve said it before and I’ll say it again—John Deere is a technology leader that sells agriculture equipment, not the other way around. This week, I spoke to Maya Sripadam, a Senior Product Manager at Blue River Technology, a John Deere Company, about autonomous vehicle design. It’s not automobiles, but it’s certainly related. In some ways, agriculture is easier than automotive autonomy, and in some ways it’s more difficult. Check out this week’s Embedded Executives podcast.

Aug 2, 2023 • 9min
Embedded Executive: Is GaN a Reliable Technology? Innoscience Europe
Gallium nitride technology has been in the news quite a lot over past couple of years. It’s being touted as a far superior alternative to some of the competing technologies, particularly those that are silicon-based. However, there’s been some buzz lately that GaN is not a reliable technology. To get to the truth, I spoke to Denis Marcon, the General Manager of Innoscience Europe on this week’s Embedded Executives podcast. Innoscience is one of the leaders in GaN technology and its components.

Jul 26, 2023 • 10min
Embedded Executive: Biden Administration Announces Cyber Security Standard
Big announcement from the Biden administration—the U.S. Cyber Trust Mark. In its simplest form, it’s a logo/sticker that goes onto any compliant IoT device. In its most complex form, designers need to understand what this standard is all about. Hence, Steve Hanna, a Distinguished Engineer at Infineon and also the Chair of the Product Security Working Group in the Connectivity Standards Alliance (CSA) was my guest on this week’s Embedded Executives podcast. Steve explained what this means today and going forward.

Jul 19, 2023 • 9min
Embedded Executive: AI Is Not the Endgame, Ambarella
AI is here and it’s everywhere. However, AI is not the end game. AI is used to reach the end game, whatever that happens to be. That’s somewhat of a paradigm shift for today’s design community who appear to be developing for the application of AI, when there really isn’t one. To confirm my thoughts, I spoke to Jérôme Gigot, a senior director of AIoT at Ambarella on this week’s Embedded Executives podcast. Tune in to hear what he had to say.

Jul 12, 2023 • 15min
Embedded Executive: CXL, the Latest High-Speed Interconnect
Compute Express Link, aka CXL, is a low-latency, cache-coherent interconnect that connects processors, memory, and other accelerator devices. It’s built on top of PCI Express. Over the past couple of years, it’s been emerging as the winner in the interface wars. If you are not familiar with this spec, you need to know it, understand it, and potentially design to it. To get a better understanding of this relatively new specification, I spoke to Mark Orthodoxou, the Vice President of Strategic Marketing, SoCs, at Rambus on this week’s Embedded Executives podcast.

Jun 28, 2023 • 12min
Embedded Executive: Energy Harvesting, Atmosic
Energy harvesting has been with us for quite some time, but it has not achieved the lofty goals that industry insiders predicted. However, it’s still making inroads into applications that make the most sense. To understand what those applications are and how it should work, I spoke to Paul Davis, Vice President of Product Management at Atmosic Technologies on this week’s Embedded Executives podcast.

Jun 21, 2023 • 9min
Embedded Executive: Storage Without a Storage Box, StorPool
Software-defined storage is a relatively new technology. It does the same job as the large storage box, but without the large storage box. Huh? Yup, that’s right. It didn’t make sense to me at first either, but I went to an expert, Boyan Krosnov, the CTO and co-founder of StorPool, to get an explanation. Check it out on this week’s Embedded Executives podcast.