
Our Best Behavior
We transport you to the moment of purchase transaction. We know exactly what your customers will decide. We guide you with Decision Precision intelligence.
Latest episodes

Mar 10, 2022 • 16min
Episode 23 - The Fast, Accurate, and Cost-Effective Pack Research Solution
It only takes minutes to determine how your early-stage pack design will perform on several category and location-specific KPIs.
In this podcast episode of Our Best Behavior, Nisha Yadav (Senior Vice President, Omni Shopper Lead) describes uses for Flash.AI™, an effective, cost-effective, quick solution for benchmarking early designs and competitive intelligence.
(Plus what Flash.AI has in common with Tesla.)
Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/).

Feb 17, 2022 • 12min
Episode 22 - Optimizing E-Commerce Images Made Easy
E-Commerce sales are about to cross 1 trillion dollars for the first time in 2022 and there's a tremendous opportunity for brands to reach new customers. But the digital shelf is complicated to manage.
In this episode of Our Best Behavior Podcast, Sean McAndrew (SaaS Sales Director of Behaviorally’s eFluence™ technology division) discusses the creation of eFluence and our AI-powered platform that can help increase conversion rates by 50%.
The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

Jan 20, 2022 • 22min
Episode 21 - Pack Designs: What Works and What Doesn’t
In this episode of the Our Best Behavior Podcast, Ian Elmer (US Managing Director of Behaviorally) shares a behind-the-scenes look and further insights from our new e-book “The Power of Packaging to Drive Shopper Growth.” This resource compiles over 50-years of best practices learnings on pack design into one reference tool. Have you downloaded your copy yet?
Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior Podcast.

Jan 6, 2022 • 13min
Episode 20 - Strategizing for 2022 and Beyond
In this episode of the Our Best Behavior Podcast, Alex Hunt, CEO of Behaviorally, joins us to discuss the technology disruption improving insights, why the human element will always be critical, and what Behaviorally is investing in for 2022 and onward.
The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

Dec 9, 2021 • 14min
Episode 19 - Driving Purchasing Behaviors with Health-Conscious Shoppers
Stephen Honovich, Director of Client Development at Behaviorally, joins us to discuss holiday eating habits, diet culture, driving purchasing behaviors in health-minded shoppers, and communicating natural propositions on pack inspired by his own health and fitness journey including becoming a NASM certified personal trainer.
The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

Nov 11, 2021 • 15min
Episode 18 - What’s the Future of Grocery? Featuring Jola Burnett
What happens in Vegas stays in Vegas except for GroceryShop 2021.
Jola Burnett, VP at Behaviorally, joins us to discuss her most significant takeaways from our first in-person conference since February 2020. Listen to this episode to hear about the future of B.O.P.I.S. (Buy Online, Pick up In-Store), the Livestream shopping trends that are about to hit the West, and the grocery tech giving Jola hope.
The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

Oct 19, 2021 • 20min
Episode 17 - Inspiring Sustainability Behavior Change with Sarah Snudden
Sarah Snudden Consumer Insights Lead for Brand and Innovation at Tea Forté, joins us to discuss the intersection of sustainability and insights, why she felt like she grew up with Miss Frizzle, and which We Better behave! panel she’s looking forward to the most as our MC of the virtual event.
We also discuss the plastic packaging trap, Vermont-based brand thinkers, and visceral consumer reactions versus marketplace shelf realities.
Matt Salem (Senior Vice President, Client Development) hosts the Our Best Behavior podcast.

Sep 9, 2021 • 20min
Episode 16 - Making Market Research Inclusive
Michele Cerullo-McCorry, VP of Client Development, joins us to discuss the importance of diversity and inclusion in our industry and why Behaviorally’s Diversity and Inclusion Team has focused on human resources, business practices, philanthropy, and our new research review panel.
We also discuss ways companies can broaden their pools of potential candidates during this “great resignation,” how to improve screeners, and making research reporting more inclusive.
Matt Salem (Vice President, Client Development) hosts the Our Best Behavior podcast.

Aug 12, 2021 • 20min
Episode 15 - Forget Text Analysis – Optimized Images Drive Growth at the Digital Shelf
Adrian Sanger (Innovation Director, Verve) and Ruben Nazario (Vice President, Digital Shopper Innovation, Behaviorally) explain why Flash.PDP™, Behaviorally's AI-powered tool for optimizing PDP Images, can help our clients excel at the digital shelf to drive shopper growth.
Podcast hosted by Matt Salem (Vice President, Client Development)

Jul 7, 2021 • 25min
Episode 14 - Design Thinking & Insights: A Formula for Success
Chris Lowery (CEO, Chase Design Group) looks back at lessons he’s learned throughout his design career and the value of embracing insights including AI to grow a successful agency in the ever-changing shopper world.
Podcast hosted by Matt Salem (Vice President, Client Development)
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