
Our Best Behavior
We transport you to the moment of purchase transaction. We know exactly what your customers will decide. We guide you with Decision Precision intelligence.
Latest episodes

Apr 4, 2023 • 17min
Episode 33 - The Orientation Express
In this episode of Our Best Behavior, Francesco Ventisette (Former Senior Director, Insights & Analytics, Pfizer Consumer Healthcare & Former Group Head of Insights & Analytics, Novartis) joins us to discuss the chapter, “The Orientation Express” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/)

Mar 28, 2023 • 23min
Episode 32 - How Does it Make Me Feel?
In this episode of Our Best Behavior, Sheryl Brie (VP, Head of Behavioral Qualitative) joins us to discuss the chapter, “How Does it Make Me Feel?” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/)

Mar 21, 2023 • 19min
Episode 31 - Seeing Is Believing
In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) joins us to discuss the chapter, “Seeing Is Believing” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/)

Mar 14, 2023 • 22min
Episode 30 - Color Codes of Conduct
In this episode of Our Best Behavior, Nicole DeSimone (Insights Analyst) and Kat Borkowska (formerly Insights Manager at Behaviorally and currently Associate CMI Manager, Unilever) join us to discuss the chapter, “Color Codes of Conduct” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/)

Mar 7, 2023 • 20min
Episode 29 - Evolution versus Revolution
In this episode of Our Best Behavior, Theora Zulka (Consumer & Marketplace Insights, Sweet Earth & Strategy, Nestlé) joins us to discuss the chapter, “Evolution versus Revolution” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/)

Feb 28, 2023 • 21min
Episode 28 - The Sustainability Conundrum
In this episode of Our Best Behavior, Damien Arrouas (VP, Market Development, Behaviorally) and Stephen Honovich (Consumer Insights Professional) join us to discuss the chapter, “The Sustainability Conundrum” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce.
Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/)

Dec 14, 2022 • 10min
Episode 27 - YAI
In this episode of Our Best Behavior, we sit down with members of YAI (Young Adult Institute) to discuss their recent visits to the Behaviorally office and their learnings from over the past couple months. YAI and its network of affiliate agencies offer children and adults with intellectual and developmental disabilities a comprehensive range of services. YAI is committed to seeing beyond disability, providing opportunities for people to live, love, work, and learn in their communities.

Nov 1, 2022 • 25min
Episode 26 - Innovating Insights
In this episode of Our Best Behavior, Derron Wrubel (Consumer Insights, Nestlé) joins us to discuss how the trends of innovation and insights has evolved throughout his career as well as the opportunities AI provides to insights and the future of the industry.
Key themes included the impact of digital transformation on the insights industry, bringing more structure to unstructured data, and the use of VR and/or AR within the industry and what it means for the future.
Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/)

Jun 8, 2022 • 10min
Episode 25 - Behaviorally: The Transaction Experts
In this episode of Our Best Behavior podcast, Alex Hunt (CEO, Behaviorally) introduces our new tagline, “The Transaction Experts” and delves further into why we have chosen this new positioning. This includes answering questions such as: “What does this new tagline mean? Why change now? What does this mean for Behaviorally’s clients?” and more.
The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

Apr 13, 2022 • 13min
Episode 24 - 4 Key Themes We Heard at Shoptalk 2022
In this episode of Our Best Behavior, Michele Cerullo-McCorry (Senior Vice President, Client Development) shares the most prominent discussion topics at Shoptalk 2022, where there were over 10,000 attendees in Las Vegas.
Key themes included why a brand’s purpose matters, sustainability such as going beyond just recycling to reusing, how physical retail stores can succeed today, and the growth of the e-commerce landscape. Plus, the Metaverse is here!
Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior Podcast.
Read more on the Behaviorally Blog (behaviorally.com/blog/)
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