
Strong Message Here
In this new series, Helen Lewis and Armando Iannucci investigate which political buzzwords are strong and stable and which are a crock of covfefe.Each week Helen and Armando will crack open the political phrasebook and attempt to decode the doublespeak. Why does everything now have to be 'turbo-charged'? What's the difference between a 'pledge' and a 'mission'? Why has my local MP been 'weaponised' and should I be worried?You'll be treated to a crash course in the dark arts of political language from two people both baffled and beguiled by it. They'll walk you through the various verbal fiascos of the modern political lexicon so that by the end you'll be oven-ready for an appearance on Newsnight.Warning: this podcast features strong political language that some listeners may find nonsensical.Produced by Gwyn Rhys Davies. A BBC Studios Audio Production for Radio 4.
Latest episodes

17 snips
Apr 17, 2025 • 37min
Liberation Day (with Soumaya Keynes)
Soumaya Keynes, an economist and Financial Times journalist, joins the discussion to dissect the complexities of trade debates, particularly in relation to U.S.-China tariffs. She dives into the implications of political rhetoric on economic confidence and shares insights on Truth Social. The conversation also highlights the often baffling nature of political language and examines how these dynamics impact business priorities and public policy. Expect engaging humor as they navigate this perplexing landscape of politics and economics.

4 snips
Apr 10, 2025 • 33min
Three Word Slogans (with Cleo Watson)
Cleo Watson, an author and former advisor to UK Prime Ministers Theresa May and Boris Johnson, joins the conversation to explore the catchy power of three-word political slogans. She shares insights from her time in Number 10 during COVID, revealing how memorable phrases influenced public perception. The discussion also touches on the role of mask-wearing as a political statement, the emotional weight of impactful speeches, and how crises reshape political messaging. Cleo's experiences provide a unique lens on navigating authority and communication in challenging times.

Apr 3, 2025 • 34min
Fist Emoji, Flag Emoji, Fire Emoji (with Ava Santina Evans)
Ava Santina Evans, political editor of Politics Joe, joins comedy writer Armando Iannucci and journalist Helen Lewis to dissect the strange landscape of political language. They delve into how casual communication, even emojis, has infiltrated politics and what that means for seriousness. Ava discusses efforts to engage younger audiences through new media and the web of controversies surrounding political journalism. The trio also examines the bizarre legacy of scandals labeled with 'gate' and reflects on the intersection of humor and politics in contemporary discourse.

Mar 27, 2025 • 33min
Seizing the Narrative (with Stephen Bush)
Stephen Bush, Associate Editor and Columnist for The Financial Times, joins the conversation to explore the art of political storytelling. He critiques Labour's narrative coherence and discusses how unclear messaging affects public engagement. The dialogue humorously parallels personal storytelling experiences with political narratives, highlighting the challenges leaders face today. Bush also delves into the implications of austerity on political language and the creative potential in reimagining narratives, offering insights into the future of political discourse.

Mar 20, 2025 • 26min
Britain Isn't Working
Dive into the tangled web of political language and welfare reform in the UK. The hosts unveil how terms like 'supporting people into work' mask deeper systemic issues. Discover the evolving perceptions of poverty, from single mothers to housing challenges among immigrants. Mental health's role in the benefit system comes under scrutiny, highlighting the stigma faced by claimants. Plus, enjoy a humorous twist as political blunders are compared to amusing mishaps, showcasing the absurdities of public discourse and campaign strategies.

Mar 13, 2025 • 31min
Be Quiet, Small Man
Join Armando Iannucci and Helen Lewis as they hilariously dissect the bizarre world of political language. They explore threats from Musk to astronauts and Trump's tariff talk, questioning if strength in speech truly resonates in politics. The duo delves into the art of writing living obituaries, unpacking how timing and tone shape public narrative. They also analyze the evolving Democratic Party strategies and the complex impacts of personal branding. Plus, a tantalizing tease for supernatural tales awaits in future discussions!

Mar 6, 2025 • 29min
In the Public Interest?
Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.Hot mics, leaks, tell-all books. We find out a lot about how politicians talk in private. How does it differ from their public pronouncements? And are politicians less careful about how they come across in public these days? Helen and Armando survey the lay of the linguistic land.Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King
Production Coordinator - Katie Baum
Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.
An EcoAudio Certified Production.

11 snips
Feb 27, 2025 • 30min
Everybody's Miserable
Dive into the world of political language as Armando Iannucci and Helen Lewis unravel why politicians like Farage and Trump paint a picture of widespread misery. They explore the whimsical connections between historical narratives and modern political discourse, discussing the surprising role of AI in echoing human thought. The duo critiques the evolution of political campaigns in the social media era and tackles the challenges of British identity, highlighting contradictions that surface in today's rhetoric.

Feb 20, 2025 • 37min
The Threat from Within
Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, JD Vance sent European leaders into a tailspin with an inflammatory speech at the Munich Security Conference, and Kemi Badenoch made an attention-grabbing speech at the Alliance for Responsible Citizenship. Looking at them side-by-side, what does it tell us about the language of the right on both sides of the Atlantic?Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King
Production Coordinator - Katie Baum
Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.
An EcoAudio Certified Production.

13 snips
Feb 13, 2025 • 39min
Build, Baby, Build!
Join Armando and Helen as they hilariously decode political phrases like 'Build, baby, build,' revealing why politicians mimic each other. They explore Ireland's literary legacy and how it contrasts with perceptions of cultural accessibility in London. The duo critiques the oversimplified rhetoric around energy and immigration while examining the Conservative Party's identity challenges. Adding humor, they tackle the absurdity of banning plastic straws and share quirky political anecdotes that keep the conversation lively.
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