Strong Message Here Moral Failure and Deadly Negligence (with Sara Pascoe and Matt Winning)
9 snips
Nov 20, 2025 Sara Pascoe, a comedian and writer known for her humorous take on culture, teams up with Dr. Matt Winning, a climate scientist and comedian, to explore the serious implications of climate language. They discuss whether alarmist headlines desensitize us and how framing climate issues in relatable terms can drive action. The duo highlights the blame-shifting in corporate language, and they share unique Swedish terms that could reshape climate discussions. Get ready for a blend of laughs and valuable insights on how to tackle climate challenges.
AI Snips
Chapters
Transcript
Episode notes
Alarm Fatigue Makes Headlines Less Effective
- Constantly ramped-up apocalyptic language normalises climate alarm and numbs public response.
- Dr Matt Winning explains psychological habituation reduces impact of ever-more urgent headlines.
Frame Climate As Immediate Personal Issues
- Talk about climate through immediate concerns like health, pensions and GDP to make it relatable.
- Dr Matt Winning advises framing climate impacts within topics people already worry about to increase engagement.
Price In Environmental Externalities
- Internalising environmental costs into product prices shifts true burden back to producers and consumers.
- Sara Pascoe and Dr Matt Winning note this preserves market choice while exposing hidden externalities.