

Repetition, Repetition, Repetition (with Natalie Haynes)
Oct 9, 2025
Join Natalie Haynes, a witty classicist and comedian, as she dives into the art of repetition in rhetoric. From Keir Starmer's motto about his father's toolmaking to the infamous 'education, education, education' mantra by Tony Blair, they explore what makes repetition resonate or irk audiences. Engage with their sharp insights on political alliteration, branding blunders like the misspelled 'Britian' chocolate, and the manipulative use of phrases like 'Boris Wave.' Haynes critiques modern propaganda, highlighting the power of repeated narratives.
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Alliteration Hides Policy Vagueness
- Alliterative pairings like "responsible radicalism" sound clever but often mask contradictory policies.
- Natalie Haynes and Armando Iannucci argue such word salad creates meaningless messaging that erodes trust.
Political Chocolate Misspells Britain
- Natalie Haynes recounts Conservative conference chocolate bars misspelling 'Britain' as 'Britian'.
- She uses this to mock poor proofreading and the oddity of political-branded chocolate.
Repetition Works — But Alienates The Engaged
- Repetition targets disengaged audiences by drilling a single message until it sticks.
- But repeated lines alienate politically engaged listeners who notice the tactic and see through it.