Did you know Keir Starmer's dad was a toolmaker? Of course you did, because he repeated it every time he was in front a microphone for years.
Armando is joined by Natalie Haynes to discuss the use of repetition. How it can be an effective rhetorical technique for the likes of Cicero and Tony Blair, but grates when coming from others? We also look at the language of the recent Tory Party conference, political chocolate bars, and have a debate about the 'debate' politicians often say we need.
Have a strong message for Armando? Drop us a line on strongmessagehere@bbc.co.uk
Executive producer - James Robinson
Production Coordinator - Jodie Charman
Sound editing - Chris Maclean
Produced by Gwyn Rhys Davies. A BBC Studios production for Radio 4.
