Scott is on a mission to help others build online businesses that provide stability and the freedom to live life on their own terms; without the GET RICH QUICK HYPE. He's a family man first, wanting to teach, inspire and motivate others to build a future proof business that fits their lifestyle.Highlight Bullets> Here’s a glimpse of what you would learn…. Strategies for building a loyal customer base in e-commerce.The importance of email marketing for brand growth and customer retention.Scott Volker's journey from Amazon selling to expanding into Etsy.The potential of Etsy as a marketplace for sellers.Techniques for capturing customer emails through giveaways and promotions.The role of YouTube in enhancing brand visibility and engagement.The significance of personal engagement with customers to foster loyalty.Tools and platforms for effective email marketing.The impact of building an email list on business valuation and resilience.Insights on overcoming challenges and the importance of perseverance in business.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Scott Volker, a renowned e-commerce expert from Brand Creators and the Rock Your Brand Podcast. Scott shares his journey from selling on Amazon to expanding into Etsy, emphasizing the importance of perseverance and building a loyal customer base. Key strategies discussed include leveraging email marketing to create a raving fan base and the potential of Etsy as a complementary marketplace. Scott also introduces his new YouTube venture, Live Video School, aimed at helping others master live video content. This episode offers actionable insights for scaling e-commerce businesses to new heights.Here are the 3 action items that Josh identified from this episode:Build and Engage Your Email List: Launch a giveaway featuring a bundle of your top-selling products using tools like King Sumo, and promote it via Facebook Ads. Integrate new email addresses into an autoresponder system, and follow up with announcements and discounts to keep the audience engaged.Leverage YouTube for Brand Growth: Create and upload engaging content on YouTube, such as product tutorials or behind-the-scenes videos. Use YouTube Shorts to capture attention quickly, and include calls-to-action for viewers to join your email list.Utilize Product Inserts for Email Collection: Include product inserts with your Amazon or Etsy orders, inviting customers to join a VIP list for exclusive discounts and giveaways. Regularly update this list with personalized content and promotions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comJungle ScoutQuiet Light BrokerageKing SumoAutoresponderPrintfulVidIQEtsyEverbeeConvertKitKajabiBeehiivKlaviyoOpus ClipsBrand CreatorsThe Compound Effect by Darren HardyTiny Habits by BJ FoggAtomic Habits by James ClearSteve Chou from My Wife Quit Her JobMichael Jackness from Ecom CrewSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top busine...

Chris is a successful entrepreneur whose resume includes successful ventures in marketing, import/export, Brand Creation, and consulting. Over the years, he has built and sold several companies while also assisting numerous brands in achieving rapid growth on Amazon. Currently, he is a seven-figure Amazon seller and a consultant for multiple companies, specializing in brand protection on the platform.Highlight Bullets> Here’s a glimpse of what you would learn…. Strategies for enforcing intellectual property (IP) rights on Amazon.Challenges faced by seven-figure Amazon sellers, including rising fees and competition.The impact of resellers and hijackers on brand integrity and pricing.Opportunities and challenges of selling through retail channels, such as Walmart.The importance of a robust IP protection strategy, including trademarks and patents.The Amazon Transparency Program and its role in preventing counterfeiting.Protecting Minimum Advertised Price (MAP) across multiple sales channels.Recommendations for developing a comprehensive IP protection strategy.The significance of monitoring and addressing unauthorized sellers on Amazon.Resources and tools for enhancing e-commerce operations and brand protection.In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Chris Lyell shares strategies for enforcing intellectual property (IP) rights on Amazon, protecting brands from hijackers and resellers, and overcoming challenges faced by seven-figure Amazon sellers. Chris discusses the importance of Amazon's Transparency Program to combat counterfeit products and protect listings. He also highlights the complexities of maintaining Minimum Advertised Price (MAP) across multiple sales channels and offers actionable advice for developing a robust IP protection strategy. The episode provides valuable insights for business owners aiming to scale their e-commerce operations and safeguard their brands.Here are the 3 action items that Josh identified from this episode:Develop a Comprehensive IP Protection StrategyInclude trademarks, copyrights, and patents to reduce competition.Utilize Brokers and Industry ContactsNavigate retail opportunities effectively with the help of experienced brokers.Implement a Robust Monitoring StrategyProtect Amazon listings from unauthorized sellers, especially after entering retail channels.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon APEX ProgramFaireAmazon Brand RegistryAmazon Report Violation ToolAmazon Transparency ProgramAveryOpenAI / ChatGPTData DiveBillion Dollar Seller SummitTools of TitansSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael Gerber, author of the E-myth. Today I'm speaking with Chris Lyell, and we're going to be talking about how you can enforce your rights on Amazon to not only protect your IP, your intellectual property, but how you can create a digital moat around your business to protect you from hijackers, resellers and all that good stuff. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious entrepreneur and looking for a partner who can help take your business to the next level, my team and I bring that hands-on experience, the strategic insights, and the resources ready to fuel your growth. So if you or someone you know is ready to scale and looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's ecom with two M's and let's turn your dreams into reality.Josh Hadley 00...

Chelsea Cohen is an Amazon inventory & FBA fees expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software now part of the Carbon6 ecosystem. She has helped hundreds of 7 & 8-figure sellers increase profitability through stockout avoidance and fee prevention. Chelsea has been featured on Billion Dollar Sellers Summit, 7-Figure Sellers Summit & Prosper Show, among others.Highlight Bullets> Here’s a glimpse of what you would learn…. Challenges faced by Amazon sellers in the current economic climate.Hidden costs and fees associated with selling on Amazon.Importance of understanding unit economics for profitability.Strategies for managing aged inventory to avoid high storage fees.The impact of shipping costs and the need for effective cash flow management.Inventory forecasting and its role in financial planning.Data-driven decision-making for optimizing inventory management.Liquidation strategies for excess inventory.The future of selling on Amazon and potential profit margin challenges.Actionable takeaways for sellers to improve inventory management and reduce costs.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chelsea Cohen, CEO of SoStocked, an Amazon inventory management software. They discuss the hidden costs and fees Amazon sellers face, especially in the current economic climate. Chelsea shares insights on understanding unit economics, managing shipping and storage fees, and the importance of inventory forecasting. She highlights strategies to mitigate these costs, including negotiating supplier terms and optimizing product packaging. The episode provides actionable advice for Amazon sellers aiming to improve profitability and navigate the complexities of e-commerce.Here are the 3 action items that Josh identified from this episode:Negotiate Supplier Terms: Explore creative payment terms with suppliers to maintain cash flow and avoid locking up inventory.Focus on Aged Inventory: Implement a plan to manage aged inventory proactively, ensuring that products are sold before incurring high storage fees.Optimize Product Packaging: Reassess product packaging to ensure it meets Amazon's requirements and potentially reduces FBA fees.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comCarbon Six EcosystemAmazon Global Logistics (AGL)SoStockedSeller InvestigatorsPPC EntourageAmazon Liquidation ProgramBillion Dollar Seller SummitProsper ShowTravis Ziegler's on LinkedInThe One Thing by Gary KellerTomer Rabinovich on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Chelsea Cohen, the CEO of So Stock. Com in Amazon inventory management software. And we're going to be talking about all the hidden costs and fees that Amazon is charging you, how to identify them, and how to reduce them so that you are more profitable. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your brand to the next level, my team and I bring on that hands-on experience, strategic insights, and the resources needed to help fuel your growth. If you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough.Josh Hadley 00:00:44  Com that's E-comm with two M's and let's turn your dreams into reality. But today I am super exci...

Colin Raja, an Amazon industry expert with almost a decade of experience and creator of two 7-figure brands, shares his insights on product launches. He details innovative, data-driven strategies that emphasize keyword optimization for product visibility. Raja discusses the critical role of backend optimization, understanding Amazon's browse nodes, and aligning product types. He also highlights the significance of pricing strategies and ongoing monitoring to drive conversion rates and success in the competitive Amazon marketplace.

Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design and development decisions. He is also the host of Honest Ecommerce, a weekly podcast where he provides online store owners with honest, actionable advice to increase their sales and grow their business.Highlight Bullets> Here’s a glimpse of what you would learn…. Challenges faced by Amazon brand owners transitioning to ShopifyMisconceptions about the ease of moving from Amazon to ShopifyImportance of maximizing existing sales channels before diversifyingDistinct skill sets required for success on Amazon versus ShopifyBuilding customer trust and a strong online presence on ShopifyNecessity of a robust marketing strategy for driving traffic to Shopify storesUtilizing existing sales data and customer feedback for effective transitionsFinancial considerations and budgeting for launching a Shopify storeInnovative marketing strategies, including influencer seedingContinuous learning and adaptation in the evolving e-commerce landscapeIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast. They explore the challenges Amazon brand owners face when transitioning to Shopify. Key insights include understanding the distinct skill sets required for each platform, the importance of a cohesive brand strategy, and leveraging influencer marketing. Chase emphasizes the need for a robust marketing plan, a solid business operating system, and the effective use of AI tools like ChatGPT. The episode provides actionable advice for scaling e-commerce businesses from seven to eight figures.Here are the 3 action items that Josh identified from this episode:1. Assess and Build Your Team’s Shopify Skills - Evaluate Skills: Review your team's current skills and identify gaps related to creative marketing, customer engagement, and website management.  - Invest in Training: Consider training programs or hiring experts to ensure your team is equipped to handle Shopify's requirements.2. Optimize Your Amazon Performance Before Transitioning- Enhance Listings: Conduct a thorough review of your Amazon listings, ensuring they are optimized with high-quality images, detailed descriptions, and relevant keywords.  - Leverage Promotional Tools: Make full use of Amazon’s promotional tools, such as Sponsored Products and Lightning Deals, to boost visibility and sales before making the transition.3. Develop a Robust Shopify Marketing Strategy- Create Effective Ads: Develop targeted ad campaigns to drive traffic to your Shopify store.- Leverage Content and Influencers: Regularly generate fresh content to engage customers and consider influencer marketing to build brand credibility and attract new customers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShopifyWooCommerceWixSquarespaceMeta AdsAmazonTikTok ShopStoreTester.comElectric EyeSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survi...

Kevin King, creator of Billion Dollar Seller Newsletter, creator of the Freedom Ticket, the #1 course for Amazon Sellers (160,000+ students), founder & host of Billion Dollar Seller Summit: Industry's most elite summit, host of the top-rated AM/PM Podcast for Amazon & E-commerce Sellers, he’s a Keynote Speaker and has spoken at 100+ online and in-person conferences, he was featured on: USA Today, The Wall Street Journal, Lifestyles of the Rich & Famous & many more, has 8-figures of physical product sold and 8 figure of digital products sold online and named one of the top direct marketers by Target Marketing MagazineIn our previous podcast episode, Kevin talked about his entrepreneurial ventures and how he became the “king” of Amazon e-commerce, he also discussed his “wicked-smart” direct marketing strategies and the software tools Kevin uses to implement his genius strategies Highlight Bullets> Here’s a glimpse of what you would learn…. Kevin King's concept of the Dream 100 and its significance in acknowledging and promoting individuals in the e-commerce industryThe current landscape of e-commerce, with a focus on Amazon as the dominant platform for selling physical productsThe increasing competition and challenges faced by sellers on AmazonThe evolving nature of Amazon selling and the importance of expertise in areas such as supply chain management and advertising strategiesThe challenges faced by small and medium-sized sellers in adapting to the changing dynamics of Amazon sellingThe importance of not rushing into business growth and the need to understand the basics before trying to become an expert in all areasInsights on identifying and selling to a specific target audience, understanding customer lifestyle and needs, and owning customer dataThe power of building a strong brand and leveraging marketplaces as lead magnets to drive customer acquisitionKevin King's journey of building a successful business by leveraging data and understanding his customersThe importance of understanding the target audience and creating products and content tailored to their specific needs and preferencesIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Kevin King, a seasoned Amazon seller and founder of the Billion Dollar Seller Summit. Kevin shares his extensive experience in e-commerce, emphasizing the importance of understanding your target audience and leveraging customer data for sustainable growth. He introduces the Dream 100 concept, recognizing influential individuals in the e-commerce space. Kevin discusses the evolving landscape of Amazon selling, highlighting the need for expertise in areas like supply chain management and PPC strategies. He also explores the potential of AI tools in marketing and the timeless principles of human psychology in driving consumer decisions..Here are the 3 action items that Josh identified from this episode:Action Item #1: Be a Sophisticated Business Owner: This involves 2 things:A. Seeking Expert Advice: Consult with experts and consultants to navigate the changing landscape.B. Understanding Your Audience: Leverage data to tailor products and marketing strategies to specific demographics.Action Item #2: Leveraging AI Tools for Personalized Marketing:Kevin discussed the potential of AI tools like Benson AI for copywriting and video creation tools like Sora and Runway. These tools can revolutionize marketing and influencer strategies by enabling businesses to create personalized, high-quality videos for their products.Action Item #3: Learning from Historical Marketing Figures: Kevin highlighted the timeless principles of human psychology in marketing. He encouraged sellers to study foundational principles from historical marketing figures like Dan Kennedy and apply them to the modern world.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comBillion Dollar Seller SummitASM (Amazing Selling Machine)Helium 10 Freedom TicketShopifyTikTokWalmartNeiman MarcuseBayGuerrilla Marketing by Jay LevinsonWizards of AdsBnsn AIPerplexityClaudeChatGPTSoraRunwaySpecial Mention(s):Adam “Heist” Runquist on LinkedIn

Aaron Cordovez; Co-Founder of Zulay Kitchen and Technical Architect of Samurai Seller. He is in the Top 100 Sellers on all of Amazon, selling $75 million a year. While working a 9-5 as a coder in 2015, he started Amazon as a side hustle to try and earn his family an extra $500-$1000 a month.In two years' time, he was making over 6-figures a month from Amazon and today has sold over $200 million worth of products on the internet.He has spoken in front of tens of thousands of people across the world and is on a mission to empower people to a life of entrepreneurship and success.Highlight Bullets> Here’s a glimpse of what you would learn…. Challenges and strategies for e-commerce businesses, particularly on AmazonMargin compression and the need for brands to differentiate themselves through innovative products and designDiversifying to other marketplaces such as TikTok and WalmartStrategies for leveraging TikTok's platform, including partnering with creators and offering commissionsProduct ideation process at Zulay Kitchen and the role of category managersOrganizational structure of Zulay Kitchen and the roles and responsibilities of various teamsFinancial aspect of product launches and the strategy of pricing products competitivelyDefensive strategies for brands facing aggressive competition on AmazonSamurai Seller's managed services and automation toolsImportance of continually creating and innovating to stay ahead in the competitive marketIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Aaron Cordovez, co-founder of Zulay Kitchen and technical architect of Samurai Seller. They dive into the competitive world of Amazon, discussing the necessity for brands to innovate and differentiate themselves to combat margin compression. Aaron shares Zulay Kitchen's strategic approach to product development, emphasizing the role of category managers and a rigorous evaluation process. He also touches on the global team dynamics and the financial realities of product launches. The conversation then explores defensive pricing strategies and the potential of low-profit margins on Amazon, debunking myths about low pricing and underscoring the importance of upselling. Aaron warns against variation abuse and concludes by highlighting the services of Samurai Seller and Nexus Capital, stressing the need for continuous creation and innovation for Amazon sellers. Listeners are encouraged to connect with Aaron for further insights into scaling their e-commerce ventures.Here are the 3 action items that Josh identified from this episode:Action Item#1 Launching new products is essential for growth.Action Item#2 Operational efficiency is crucial for scaling your business.Action Item#3 Implementing a loss leader strategy can attract customers and lead to upselling opportunities.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comZulay KitchenSamurai SellerMr. PenNature's Bounty FTC Lawsuit on AmazonZulay’s Kitchen Milk FrotherAaron Cordovez's websiteNexus Capital's websiteJabran Niaz on LinkedInScientology A New Slant on Life by  L. Ron Hubbard Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript Area**Josh Hadley** (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of the E-myth, and Matt Clark from ASM. Today, I'm speaking with Aaron Cordovez. He's the co-founder of Zulay Kitchen and technical architect of Samurai Seller. And today we're going to be talking a lot about some next level strategies that are going to help your brand survive on Amazon and other e-...

Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbend’s service team, and she has personally helped hundreds of sellers get their suspended Amazon accounts and ASINs back up and running. She has been an Amazon seller for more than a decade. lifelong Longhorns fan, Lesley earned a bachelor’s degree in journalism andan MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses.Highlight Bullets> Here’s a glimpse of what you would learn…. Importance of testing products sold on AmazonTypes of testing required for different product categoriesCommunicating with Amazon when disputing testing requirementsCosts associated with testing and using recommended labsReview manipulation issues and tactics leading to account suspensionsMarketing practices and review manipulationAppeal process for Amazon suspensions and dispute-only appealsChallenges and frustrations of dealing with Amazon account suspensionsEscalating issues to Amazon's executive seller relations teamRecommendations for influential books, productivity tools, and individuals in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Lesley Hensell, co-founder of Riverbend Consulting, about Amazon account protection and suspension recovery. They discuss the importance of product testing, the risks of review manipulation, and the complexities of Amazon's enforcement process. Leslie advises on how to escalate issues to Amazon's executive team and the value of expert assistance. She also shares recommendations for books, tools, and influencers in the e-commerce space. The episode concludes with information on how to contact Riverbend Consulting for help with Amazon account issues.Here are the 3 action items that Josh identified from this episode:Action Item#1 Prioritize Product Testing Compliance: Ensure that all necessary testing documents, especially for products related to children, babies, ingestibles, and topicals, are readily available. Action Item#2 Exercise Caution with Review Practices: Understand the risks associated with review manipulation tactics, such as friends and family reviews, inserts, super URLs, and chatbots. Action Item#3 Seek Expert Assistance When Needed: Recognize the importance of seeking expert help, especially when facing account violations or dealing with Amazon's enforcement processes. Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comRiverbend ConsultingAmazon IncubatorWish with WingsHallie's Heroes on InstagramFTC lawsuit against AmazonEPA consent decree with AmazonCPSIA testingREACH testingAmazon's Appeal ProcessRescue Time

Rob Schab, CMO and Cofounder of Levanta. Today, Rob will be sharing how to recruit affiliates tailored to your ecommerce brand. Highlight Bullets> Here’s a glimpse of what you would learn…. Power of affiliate marketing for Amazon sellersSuccess of Levanta's platform in driving revenue through affiliate marketing on AmazonImportance of finding the right influencers and creators to promote a productStrategies for recruiting affiliates, including leveraging in-network and out-of-network channels, offering high commissions, sending out free products, and running deals and discountsProcess of recruiting affiliates and standing out among constant messagingManaging affiliates and ensuring their continued engagementTips for affiliate marketing and engaging affiliatesBenefits of affiliate marketing for e-commerce brands, particularly in the context of direct-to-consumer (DTC) and influencer marketing campaignsImportance of diversifying sales channels and the potential for incremental revenue through affiliate marketingRecommendations for influential books, productivity tools, and industry figures to follow in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Rob Schab, CMO and co-founder of Levanta, about utilizing affiliate marketing to boost sales and rankings for Amazon sellers. They explore Levanta's success in aiding brands through affiliate marketing, the importance of selecting suitable influencers, and strategies for affiliate recruitment. Rob underscores the need for standout messaging and high commissions to attract influencers, and the significance of maintaining affiliate engagement. The episode also touches on the potential of TikTok for affiliate marketing and concludes with Rob recommending "Atomic Habits," the productivity tool Linear, and industry experts to follow. He invites listeners to join Levanta's affiliate network to enhance their marketing strategies.Here are the 3 action items that Josh identified from this episode:Action Item#1 Diversify Your Affiliate Marketing Toolkit: Take a cue from Levanta's success by exploring various affiliate marketing platforms and strategies beyond the conventional ones. Experiment with different channels, including TikTok, to tap into new audiences and drive additional sales. Remember, diversification is key to staying ahead in the ever-evolving e-commerce landscape.Action Item#2 Prioritize Influencer Selection and Engagement: When recruiting influencers, focus on authenticity and alignment with your brand values. Look for early wins with a few influencers, which can signal broader potential partnerships. Keep affiliates engaged through regular communication, updates on deals, and consider hosting webinars or sending newsletters to maintain their interest and support.Action Item#3 Offer Competitive Commissions and Leverage Outreach Tactics: High commissions are a potent incentive for affiliates, so ensure your compensation structure is attractive. Stand out from the crowd by crafting personalized outreach campaigns using outbound email software and reaching out through multiple channels, including social media. Remember, capturing influencers' attention is crucial in a competitive market, so tailor your outreach efforts accordingly.Resources & Links SectionJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLevantaHubSpotMixmaxSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript ...

Matt Putra, an experienced CFO and founder of EightX. Matt will be sharing insights on negotiating better terms with suppliers, including extending payment periods (net 30, extra safety stock, etc.), through effective forecasting strategies.Highlight Bullets> Here’s a glimpse of what you would learn…. Common mistakes made by e-commerce brand ownersStrategies to make businesses more profitable and bring in more cashAdding fixed costs too earlyBuying too much inventory for the wrong SKUsStruggling to scale ad spendingOptimizing SKU management and cash flow strategiesDifferent financing options for ecommerce businessesManaging inventory and ensuring stock levels are maintainedQuick wins with credit cards for ecommerce businessesTop three actionable takeaways for ecommerce business ownersIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley talks with Matt Putra, founder of EighX and an experienced CFO. Matt discusses various strategies for ecommerce businesses to scale profitably, including the importance of managing fixed costs, inventory for the right SKUs, and ad spending. He offers advice on financing options like PayPal Capital and Mayflower, warns against overusing credit cards, and suggests leveraging cards like Parker and Ramp for better terms. Matt also touches on the significance of maintaining stock levels, especially for Amazon sellers, and shares a case study where optimizing ad spend led to increased profitability. The episode concludes with Matt's top three tips for ecommerce owners and an invitation to connect with him for further financial guidance.Here are the 3 action items that Josh identified from this episode: Action Item#1 Streamline business operations and make strategic decisions, such as cutting non-performing SKUs.Action Item#2 Build strong relationships with suppliers to negotiate favorable terms, impacting cash flow positively.Action Item#3 Explore creative financing options, such as stacking credit cards and leveraging different financing tools, to gain a competitive edge.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comMatt Putra's company, EightXKickfurtherSellersFiUpworkAmex Plum CardRampBrexTraction by Gino WickmanOfficeVibeTaylor Holiday from Common Thread Collective in LinkedInPreston Rutherford in LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast