Ecomm Breakthrough He Drove $300M+ in Shopify Sales. Here’s His Exact Targeting Formula with Mo Elhawary
Dec 23, 2025
Mo Elhawary, a creative strategist known for scaling D2C brands in health and beauty, shares his insights on driving Shopify sales. He highlights the importance of analyzing financial data and addressing trust issues among founders. Discover how cross-channel marketing affects sales, with insights into Meta and Amazon influence. Mo also offers strategic advice on customer personas, creative production, and effective use of UGC. Learn actionable tips on testing at scale and the art of crafting compelling narratives for brands.
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Most Founders Don't Use Their Data
- Many eight- and nine-figure founders lack data fluency and make decisions by gut or mimicry.
- Only about 20% deeply analyze their numbers while 60% rely on intuition, Mo says.
Spend To Scale; Reserve Budget For Testing
- To scale you often need to spend, not just cut costs; invest in growth before cost-cutting.
- Allocate 20–30% of budget to testing while keeping 70–80% on what works, Mo recommends.
Turning Off Meta Cut Amazon Sales 35%
- A case study turned off Meta ads and instantly saw Amazon sales fall 35%.
- Mo uses this to show cross-channel influence and why marketing must be viewed holistically.