Addressing Negative Feedback with UGC Hooks

Mo is a growth strategist who's helped scale 8- and 9-figure DTC brands in health, wellness, beauty, skincare, and more. He comes from a pharmaceutical background, but what really sets him apart is how he blends data and customer insight to lead content strategy — he’s been behind over 1,500 pieces of performance-driven content, from UGC to statics to direct response ads. On top of that, he's hands-on with product development, creative systems, and helping teams actually execute and scale with clarity.

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> Here’s a glimpse of what you would learn…. 

• Strategies for scaling e-commerce brands from seven or eight figures to nine figures in sales.
• Importance of understanding the customer journey and data holistically.
• The impact of marketing channels on overall sales and the interconnectedness of ads across platforms.
• Key financial metrics and benchmarks for healthy e-commerce brands.
• Common pain points for brands trying to scale, particularly around trust and investment strategies.
• The significance of defining detailed customer personas and understanding their motivations.
• The role of user-generated content (UGC) and volume testing in effective advertising.
• The importance of creative content that addresses customer pain points using their own language.
• The evolving landscape of social commerce, particularly on platforms like TikTok Shop.
• The critical role of landing pages, offers, and founder storytelling in driving conversions and building brand trust.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews creative strategist Mohamed Elwahary (Mo), who specializes in scaling high-revenue DTC brands. Mo shares actionable insights on holistic data analysis, customer persona development, and the power of testing content at scale—especially on platforms like Meta and TikTok Shop. He emphasizes using real customer language in marketing, the importance of founder-led storytelling, and leveraging AI tools for creative production. The episode concludes with Mo’s personal recommendations and advice for brands aiming to break through growth plateaus and reach nine-figure success.

Here are the 3 action items that Josh identified from this episode:

1. Think Holistically About Data — Track how all your marketing channels influence each other before cutting spend. Use attribution tools like Northbeam or Triple Whale to see the full customer journey.

   
   

2. Invest to Scale, Don’t Save to Survive — Allocate budget for testing, creative production, and new channels. Growth requires spending strategically, not just cutting costs.

   
   

3. Create at Scale Using Real Customer Insights — Mine customer reviews for language and emotions, turn them into ad hooks, and test hundreds of creative variations to find winners.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• ChatGPT
• Northbeam
• Triple Whale
• Foreplay
• TikTok Shop
• Amazon
• Meta (Facebook and Instagram)
• Nano Banana
• Captions
• The Psychology of Money
• Julian Hearn

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Mo 00:00:00  One of my case studies are doing. We're doing really great on Amazon, and they decided at some point to turn off all of their meta ads. Instantly, their Amazon sales shrink by 35% instantly. Why? Because what you do not know in the arena where we live, I might see your ad on Facebook and buy from Google and buy from Amazon and buy elsewhere. Come again and buy back later even with the referrals. So we need to understand things holistically.

MC 00:00:41  Welcome to the Ecomm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.

Josh Hadley 00:00:55  Do you want to know how to increase your sales page conversion rates? What is the difference between a struggling product and a multi-million dollar brand came down to just one thing. Your sales page and your brand messaging. Today's guest knows exactly how to optimize for those conversions. Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley.

Josh Hadley 00:01:16  I scaled my own brand from 0 to 8 figures in sales, and now my mission is to take it to over nine figures on my journey to nine figures, I bring you unfiltered conversations with ...