The Hidden Money Leaks Killing Your Business with Bill D'Alessandro

Dec 16, 2025

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Bill is a 4x founder, a serial entrepreneur, and currently the VP of Corporate Development at FoodScience, LLC, a leading provider of science-based wellness solutions for both humans and pets. With a strong focus on quality, innovation, and trust, FoodScience has been quietly building and acquiring some of the most exciting wellness brands in the market today.

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> Here’s a glimpse of what you would learn….

Bill D'Alessandro's experience in e-commerce and business acquisitions.
Challenges faced by e-commerce brands regarding profitability and financial literacy.
Importance of understanding contribution margins, fixed costs, and clean accounting records.
Transitioning from cash basis to accrual accounting for better financial clarity.
The significance of accurate inventory accounting and cost of goods sold (COGS).
The necessity of cash flow forecasting and its role in financial health.
Strategies for effective team management and the importance of hiring quality talent.
The role of life insurance policies as a source of low-cost capital for businesses.
Recommendations for improving accounting practices and financial oversight.
Insights on leveraging AI tools for problem-solving in e-commerce operations.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bill D’Alessandro, VP of Corporate Development at Food Science and a seasoned e-commerce entrepreneur. Bill shares insights from building and selling the Natural Dog Company, discusses common financial pitfalls in e-commerce, and stresses the importance of clean accounting, cash flow forecasting, and management-level talent. He also explores strategic uses of AI, long-term financial planning, and team building for scaling businesses. The episode offers actionable advice for founders on profitability, financial literacy, and preparing for sustainable growth or acquisition, with a special focus on the pet wellness industry.

Here are the 3 action items that Josh identified from this episode:

Know Your Real Numbers – Stop chasing revenue vanity metrics. Understand your contribution margins, switch to accrual accounting, and review your P&L monthly so you can make data-driven decisions.
Protect Your Cash Flow – Build a rolling 3–6 month cash flow forecast, negotiate supplier terms early, and secure lines of credit before you need them to avoid costly cash crunches.
Invest in A-Players, Not Assistants – You can’t scale to eight figures with low-cost help alone. Hire experienced operators who can own functions, drive accountability, and free you to focus on strategy.

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Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

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Bill D'Alessandro 00:00:00 A lot of brands aren't thinking about it that way. And then they're also not really disciplined around looking at their PNL with a contribution margin and then kind of a fixed cost section. And like trusting their numbers when they get their QuickBooks file at the end of the month, that that number in the QuickBooks file actually represents how they did, and they feel confident in that number, and they manage the business according to that number. That is like less than 10% of brands. So that's actually a lot of what I do.

MC 00:00:32 Welcome to the Ecomm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.

Josh Hadley 00:00:46 Ever wonder why you don't have enough money in your bank account, or wondering why you have to continue to take out loans on an ongoing basis? Today's guest is going to teach you why and how to see it coming in advance. Vance, welcome to the Ecomm Breakthrough Podcast.

Josh Hadley 00:01:00 I'm your host, Josh Hadley. I scaled my own brand from 0 to 8 figures in sales, and now my mission is to take it to over nine figures on my journey to nine figures, I bring you unfiltered conversations with the smartest minds in eCommerce. Past guests include Kevin King, Michael E Gerber, author of the E! Myth, and Brandon Young. Today, I am giving you the real strategies and systems we I am well, I'm pleased to welcome a powerhouse in the CPG and wellness space. Bill D'Alessandro. Bill is a four time founder and serial entre...