SportsPro Podcast

SportsPro senior contributor Matt Rogan speaks with Jonathan Perelman, President of ICM Stellar Sports to explore the art of the modern acquisition and the rapidly-changing face of athlete representation.  They reflect on Tokyo 2020, the new world of athlete activism and how representation must adapt if it is to survive. This conversation is also about the often mystified world of acquisitions, what must go right at the negotiation table and how to assemble a reliable team to get you through it.  The SportsPro Playbook is the place to go for agenda-free, pragmatic advice to understand how to navigate your organisation through change. Head to sportspromedia.com/playbook to catch up on our library of articles and podcasts, and learn more about how our new Playbook Labs programme can help you lead your organisation to success in 2021 and beyond.

As the Tokyo 2020 Olympic Games draws to a close, SportsPro editor at large Eoin Connolly is joined by Angela Ruggiero, a former Olympic ice hockey champion and IOC member who is now the co-founder and chief executive of Sports Innovation Lab, and T Burns Sports founder Terrence Burns, an experienced advisor to brands, bids and federations. They share some of their reflections on how the event has unfolded and what might have been learned about the future of the Olympic movement. That discussion includes the changing role and influence of athletes, how brand partners can carry the Olympic story and where they could draw new lines on social or political issues, and what the Games can offer future hosts. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/ 

SportsPro editor at large Eoin Connolly speaks to Etienne Thobois, chief executive of the local organising committee for the Paris 2024 Olympic Games.   They discuss what the Paris 2024 team have been learning in Japan, how the Covid-19 pandemic has affected those activities and the progress of their own preparations, and how the pressure will change after the closing ceremony at Tokyo 2020.   They also talk about the Paris 2024 commercial programme and about how far the Games concept can reconnect the Olympics with the host city and its people, rethink how to encourage physical exercise, and showcase urban spaces in a more creative way. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/ 

SportsPro editor at large Eoin Connolly is joined by digital editor Tom Bassam to take on the opening days of the Tokyo 2020 Olympic Games.  They discuss the broadcast picture in Europe, where viewers of free-to-air services like the BBC are adjusting to more limited output as Discovery’s 50-territory rights deal kicks in for a summer event for the first time. They also ask what Discovery’s strategic intent is for Olympic content across Eurosport, Discovery+ and its range of European channels, as well as in its expanding global activities, and dive into the on-screen product.  Then, AP global sports correspondent Rob Harris is on the line from the media centre to give an insight into life inside the Covid-protective bubble in Japan, reflecting on how movement restrictions and mostly empty venues have changed the story of the Games. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/ 

SportsPro senior contributor Matt Rogan speaks to Craig Dews, chief executive of Limelight Sports, a marketing agency that unlocks the power of participation sport. They discuss the truth about building and launching a new strategy, at a point where so much of the sports industry – not least the mass participation space – has had to rethink how and why it does things. The conversation covers how best to assess an organisation’s needs in an uncertain future, the realities of change management in the face of day-today priorities, bringing staff on board for the journey and judging progress along the way.  The SportsPro Playbook is the place to go for agenda-free, pragmatic advice to understand how to navigate your organisation through change. Head to sportspromedia.com/playbook to catch up on our library of articles and podcasts, and learn more about how our new Playbook Labs programme can help you lead your organisation to success in 2021 and beyond.

SportsPro editor at large Eoin Connolly and deputy editor Sam Carp are joined by Ricardo Fort, founder of the Sport By Fort consultancy and former global head of sponsorship at Coca-Cola, to look ahead to the Tokyo 2020 Olympic Games.  They discuss the reported apprehension around the host city as athletes and media arrive before the opening ceremony, whether the story of the event can escape the shadow of Covid-19, and how activities for partners will have been adapted. They also consider what value the Olympics holds for brands, reflect on Toyota’s decision not to promote its Games sponsorship within Japan, and ask how the movement’s message can be taken forward – and whether it is fans and Olympians who are best placed to do that.  There’s also time for a brief dip into the pages of issue 114 of SportsPro magazine, which is available this week. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/ 

As Tokyo 2020 looms, SportsPro editor at large Eoin Connolly talks to Max Siegel, chief executive of USA Track & Field. They discuss preparing a team for the Olympics in pandemic conditions, how Covid-19 has affected the USATF, Sha’Carri Richardson’s THC ban, broader questions around anti-doping and competitive fairness, and how digital media and connected participation could shape the future of athletics. Max also talks about diversity in leadership, how to bring new perspectives and experiences into an organisation, and the importance of giving athletes a voice on social issues as well as the growth of their sport. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/ 

SportsPro editor at large Eoin Connolly is joined by Misha Sher, global head of sport, entertainment and culture at Mediacom, to talk about the growing role of athletes in media. They discuss the fallout from Uefa Euro 2020, with England players on the front foot over racist abuse on social platforms, what to expect from the Olympics and next year’s Uefa Women’s Euro 2022, and how brands should navigate athlete-led conversations on social issues. There’s also time to look at LeBron James’ version of the Looney Tunes basketball caper Space Jam, and consider how entertainment crossovers have changed since Michael Jordan’s film in 1997. Then (35.04), as the Open Championship approaches, soccer stars James Milner and Adam Lallana explain how they’re applying their experience to specialist golf agency White Rose Sports Management, appearing alongside new signing Ben Schmidt. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/ 

SportsPro senior contributor Matt Rogan talks to Claire Harvey MBE, former Paralympian turned global inclusion lead at telecoms brand Vodafone.  They talk about how to do better in the complex and sensitive area of inclusion and diversity, drawing on Claire’s experience in sport, business and beyond to try and set a path through new social norms and expectations. They also identify some positive steps that any organisation can take to improve their practices and their culture, and a few strong examples of where sport is getting things right. The SportsPro Playbook is the place to go for agenda-free, pragmatic advice to understand how to navigate your organisation through change. Head to sportspromedia.com/playbook to catch up on our library of articles and podcasts, and learn more about how our new Playbook Labs programme can help you lead your organisation to success in 2021 and beyond.

As Wembley Stadium gets ready to welcome England and Italy for the Uefa Euro 2020 final, SportsPro editor at large Eoin Connolly talks to Chris Bryant, tournament director at the Football Association.    They talk about the job of managing the demands of Uefa, public health authorities, local and national government as London’s role in the tournament has changed. They also discuss how Wembley Stadium has been prepared for the closing stages of the tournament, creating the right atmosphere for fans, the evolving identity of the ground and the surrounding area, Uefa Women’s Euro 2022 and the future. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/