As the Paralympic Games continue in Tokyo, SportsPro editor at large Eoin Connolly talks to Craig Spence, chief brand and communications officer at the International Paralympic Committee (IPC), and Jarrod Clyne, human rights advisor for the Human Rights Council at the International Disability Alliance.
They discuss the opportunity the Paralympics creates to celebrate and support people with disabilities, and how the IPC’s positioning and that of its brand partners are changing to meet the needs of the wider movement. Craig and Jarrod also talk about how athletes are building advocacy and introduce WeThe15, a multi-organisation campaign for the 1.2 billion people with disabilities worldwide.
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