SportsPro editor at large Eoin Connolly talks to Jon Varney, chief executive of newly promoted Premier League soccer club Brentford FC.
They reflect on Brentford’s unlikely journey to the top level of the English game – making their return after a 74-year absence – and the careful building that has gone into that process on and off the pitch. Jon also discusses the move from their much-loved old home, Griffin Park, to the new Brentford Community Stadium, adapting to different demands and financial horizons, commercial development and sustaining the team’s community.
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