The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher
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Nov 7, 2022 • 48min

615: Building a Product-Based Business that Can Survive Any Season

Where are my product-based business owners at? I know the community of makers and creators listening to this show is a mighty one, so I am thrilled to welcome two expert voices in the product-based space to speak to the unique challenges and opportunities that come with launching and growing a business around a physical product. Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss Podcast. Together their goal is to change the landscape of product entrepreneurship and help product-based entrepreneurs grow and scale their businesses in an ever-changing landscape. In this conversation, Jacqueline and Minna are sharing their insider tips for leveraging the product-based space, how to prepare for business seasons (like big retail holidays), their philosophy for discounting and sales, and advice for getting the most out of your email marketing efforts. Ready for this chat with the Product Boss ladies themselves?GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/productboss
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Nov 2, 2022 • 55min

614: I Found Out I Have ADHD (Here’s What I’ve Learned So Far!)

Hi, I’m Jenna Kutcher. I lose my phone at least 3x a day and if you listen closely you can hear my Apple watching pinging to find it. I procrastinate on life admin things to the point where opening an envelope stresses me and causes anxiety. When I finally do the things that I’ve put off for too long like unpacking my suitcase or applying for my passport renewal, I berate myself that it took me so long to do something so simple. I create unnecessary stress for myself and others in my disorganization or inability to complete tasks with a lot of details. I function well with little piles of the things in my life and struggle when things are put away. I am Jenna and I have ADHD and today’s episode is alllll about that. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/adhd
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Oct 31, 2022 • 46min

613: How Content Creation Can Help Your Business Survive Anything

When actress Shay Mitchell launched her travel brand BÉIS in 2018, travel was not laden with the nuanced challenges it is today in a recovering pandemic world. When 2020 hit, President of BÉIS Adeela Hussain Johnson worked side by side with Shay to navigate the big upheaval in their space – if people weren’t traveling, if people couldn’t travel, what did the business need to do to adapt? It’s a question they answered together, and answered really, really well.From idea conception to launching, building and running BÉIS, Adeela and the small but growing team at BÉIS have shifted, modified, and adapted their products, content marketing, and strategies to almost pandemic-proof the brand, despite its foundation in the travel space. Adeela is here to talk about content marketing and the strategies you can use in your own business, whether you’re a product- or service-based brand, as well as the changing role of influencers and how your brand can carve out a niche in a crowded market, even if you’re not a big celeb.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/adeela
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Oct 26, 2022 • 42min

612: A Website Refresh for When You’re Short on Time

About once a year, I get the pull to do a website overhaul — or at the very least, a detailed refresh. I feel like it’s important to evaluate our marketing materials regularly and make sure they all still fit our current vibe, style, and business trajectory. This year, I wanted my website to match the energy I’m feeling after welcoming our second daughter last year and launching my book this year: bright, fun, free. Between the book, the baby, and the new house, this year was a big one, so we asked ourselves: How do we freshen up my home on the web to reflect all this newness?In this episode, I’ll take you through my website refresh process and convince you to take another look at your own website to ensure your followers are landing somewhere that aligns with who and where you are currently.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES:  jennakutcherblog.com/websiterefresh
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Oct 24, 2022 • 1h 1min

611: Stop Faking the Enjoyment of Your Life, From Live Beautifully with Katrina Scott

There’s nothing like a good, long, kitchen chat with a good friend, is there? The tea is hot, the shoes are off, the hair is messy, and the phones are in the other room. The most perfectly necessary friendship chat. Picture this setting as I pulled up a cozy seat at Katrina Scott’s table for her podcast, Live Beautifully, and I gotta say, we truly did live a beautiful moment together in that conversation! So much so that I asked her if I could bring this episode of hers over here for YOU. She said yes and here we are! Before I press play on this episode she’s shared with me, I want to make sure you link arms with Katrina and her podcast – it’s one of those soul-nourishing shows you’re going to be so excited to listen to every week that it pops up into the timeline of your favorite podcast app! Go on and search it up, give it a follow, and have kitchen time with Katrina every single week! Now, grab your tea and pull up a seat with us as we talk about journeying through life’s biggest, often harrowing transitions, from motherhood, to entrepreneurship, to authorship, to watching all of those collide into an entirely new kind of life worth living. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com//jennawithkatrina
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Oct 19, 2022 • 47min

610: How to Leverage a Podcast to Market and Sell

For years, I avoided being interviewed on other podcasts — not because I didn’t want to or had anything against going on other podcasts, but simply because I was in a season of saying “no” to most speaking engagements, including most podcast interviews. I was busy growing my family, my business, and staying in my own lane with my podcast. But things changed this year when I released my first book, “How Are You, Really?” and I got the urge to get back in front of the mic for shows other than just my own.And you know what? It was absolutely mind-blowing (and opening) how transformative it was to step onto other people’s platforms, share my story in their spaces, and gain that sort of brand new exposure to their audiences. I’d avoided it for so long, but meanwhile, it ended up being one of the biggest propellers for getting the word about my book out there to so many new people I wouldn’t have otherwise been exposed to! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/leverage 
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Oct 17, 2022 • 42min

609: Ways to Get Unstuck and Discover Your New Direction

Pivoting is something I know a lot about – some of my best career moves started with a desire to pivot, to switch it up, to pursue a new direction toward the life and business I really wanted. Sometimes those pivots were major U-Turns – a complete reverse of direction in pursuit of brand new ideas, dreams, and opportunities. “You Turns” are something this guest knows all about. Ashley Stahl is a counterterrorism professional turned career coach. She helps people all over the world with self-discovery, upgrading their confidence, and finding career fulfillment.  Are you in the metaphorical staircase with a big couch yelling pivot? Are you in the left lane with your blinker on, ready to pull a U-Turn? Is the only thing more terrifying than stepping into the unknown, staying stuck exactly where you are? If you answered yes to any of the above, this is the episode for you. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/ashleystahl/
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Oct 12, 2022 • 49min

608: A Vulnerable Look Inside My Health Journey and Why It’s Stuck

When I reflect on my personal health journey, I realize it has impacted my work on a deep, deep level, probably on a deeper level than any of the strategies and systems that I've utilized in recent years.I'm a pretty open book, I've talked about my health journey on this show, but today is this attempt to dive deeper into what I've been doing, how I've been feeling, and even more importantly, how it's impacted my work and why I think things finally stuck this time. I know I'm not unique in this human experience of wanting to change something in my life, whether it's my circumstance, my career, relationships, whatever that is, and not being confident enough to follow through or not getting the results that I wanted and just giving up.I think what's super interesting about this topic, especially when it comes to my health journey, is that I'm not one month in or 60 days or 90 days, I've been really focused on this for the entire year, and this is the first time that I've actually stuck to something. And so this episode we're diving into the deep end.Learn more about nutritionist Brigid and her programs. Join our Goal Digger Insiders Facebook Community  Goal Digger Instagram Visit our Website for Past Episodes and Resources Access Today’s Episode Show Notes   
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Oct 10, 2022 • 40min

607: How to Know When You’ve “Made It,” Even When It Feels Like You’ll Never Arrive

What would it sound like if someone hit record on a conversation between you and a close friend over a cup of coffee (or glass of wine or matcha or a margarita, depending on your preference)? I was recently in California and had the opportunity to actually sit side by side with my friend Candice Kumai, a classically trained chef, former line cook, former TV host, former-model-turned journalist, and now a podcaster herself and best-selling author of seven books. Listening back, it felt like someone had hit record on a heart to heart between two pals at transitional phases of their lives, and captured all the candid feelings and giggles and tears that come from a good, honest, vulnerable chat. Sitting in her beautiful Los Angeles home over a cup of a specialty matcha, we poured into each other on the topics of success, why women can be so hard on themselves, the struggle to see yourself through the eyes of people who love you, and so much more. Slide up a chair and join us at the table. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/candice2022
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Oct 5, 2022 • 38min

606: I Have No Clue What’s Next For Me

What do you do when you're not totally sure what's next? When you're maybe in a sort of identity crisis or in this transition in your life where you're shifting identities, or your passions are changing, or you're looking at something that you've built and you're like, ‘I don't know if I wanna be doing this a year from now or five years from now or 10 years from now’?There is this transition period that a lot of us sit in and it is so uncomfortable, but we also don't really have the tools to know how to navigate it well. In this episode, I want to share what I've been feeling and how I've been working through it and what I've been learning about myself in the process. I hope that today's episode is this invitation for you to ponder where you're heading, and if there are certain things you need to leave behind to continue, on your own journey. Click here for today's full show notes! GOAL DIGGER FB COMMUNITY | GOAL DIGGER INSTAGRAM

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