The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 647: Drastically Improve Your Website & Email Copy with These Tips
Feb 27, 2023
In this engaging conversation, Tori Autumn, an email strategist and copywriter, shares her expertise on crafting compelling copy for business growth. She emphasizes the transformative power of well-chosen words in emails and sales pages. Tori offers practical strategies to overcome common marketing hurdles and discusses the emotional impact of effective copy. Listeners learn how to connect with their audience more authentically and make their messaging resonate, ultimately driving engagement and conversions.
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Learn Copywriting As A Core Skill
- Prioritize learning copywriting because it's the language that connects your audience and drives sales.
- Study emotional triggers and practice writing to move readers from their current state to a desired state.
From IT To Coaching To Paid Copywriting
- Tori switched from IT and life coaching to paid copywriting after people repeatedly asked how she wrote her emails.
- She started by giving copy help free, then in 2021 began charging and quickly grew her business.
Journalism Roots And A Psychic Prediction
- Tori studied journalism and wrote scripts for C-SPAN before entrepreneurship.
- A childhood story: her mother was told she'd have a 'famous writer' daughter, which stuck with her.