You Can't Lose!
Joe Rinaldi & Richard Banfield
Podcast by Joe Rinaldi & Richard Banfield
Episodes
Mentioned books

Feb 18, 2025 • 53min
The Medium & The Message
Richard and Joe dive into the transformative power of small-group communities, sharing how their cohort has enhanced their communication. They discuss the importance of context, comparing in-person conversations with online chats, and explore whether virtual spaces can match real-life interactions. Tensions arise around the balance of structure versus spontaneity in gatherings, while they advocate for simpler guiding principles over heavy regulations. Ultimately, they emphasize choosing the right mediums to foster authentic engagement and prevent communication barriers.
11 snips
Jan 31, 2025 • 47min
Zero Forecasting & Overinvesting in Biz Dev Seasons
In this insightful discussion, the hosts challenge traditional sales forecasting methods, arguing that true revenue isn't predictable until payments are made. They explore the importance of recognizing two selling seasons and the impact of seasonal shifts on client demand. The conversation highlights the underinvestment of digital agencies in biz dev and marketing, and they advocate for proactive hiring and consistent lead generation. They also stress the value of resilience in sustaining growth and the power of rejecting low-value clients to refocus efforts.
Jan 10, 2025 • 46min
How to Make Funny Kids
In our ongoing "Parenting Advice That's Not For Everyone" Richard and Joe explain in detail the benefits of arming your kids with humor, and how to make your kids funny. From the benefit of "banned books" to letting your kids funny their way out of trouble to shoving your 8-year-old into Victoria's Secret, this episode has it all.

Dec 12, 2024 • 55min
Concept Cars & Black Tar Heroin
This week Joe and Richard discuss some tactical tricks of the trade as well as examples from the industry and from popular culture. What's the value of showing a client a glimpse into a far future state of their project as a concept car? How does casting the vision far ahead dramatically improve the client's ability to be attracted to novel ideas, rather than poke holes based on their constraints? Great examples of how practitioners like Tracey Halvorsen, Dan Mall, and Anthony Colangelo are detailed along with a couple of famous superheroes Ryan Reynolds and Henry Cavill. Get inspired and inspire your collaborators!

Nov 26, 2024 • 56min
You Are Not The Car You Drive! -Tyler Durden
This week Joe unpacks some old Happy Cog notebooks and they spark a conversation about our identity and relationship to our work. How revisiting previous versions of yourself and your experiences can reinvigorate your current status quo. And how to overcome the urge for perfect by embracing small experiments in progress.
Nov 19, 2024 • 51min
Chief Repeating Officers, Alumni & AI
This week we talk about reinforcing change with repetition. Consistently reinforcing new behaviors and processes to drive lasting change. Investing in talent growth by positioning your agency as a talent incubator. Leveraging alumni networks and expanding your agency's reputation and business opportunities. We also dig into Adapting to AI's impact and staying competitive as AI reshapes search behavior and client decision-making.

Oct 25, 2024 • 17sec
Why You're Tired of Running Your Agency...?
Discover the hidden challenges of running an agency for over seven years. The hosts dive into the pitfalls of seeking validation and the risks that come with inexperience. They explore why many owners feel burnt out and share strategies to reignite passion. With humor, they also critique agency consulting norms, encouraging a break from the overly prescriptive advice often given. It's a candid conversation that blends insights with a refreshing lack of formality.

Oct 20, 2024 • 55min
A Work/Life Additive Approach to Mid-Life Opportunities
In this episode, Joe and Richard explore the idea of blending work and life, highlighting the ability to mix business with pleasure on trips, and emphasize how midlife can be a time of reinvention rather than decline.
The episode also touches on the benefits of running life "experiments" to explore new directions after major transitions like career changes or personal loss. Richard shares his thoughts on how turning 50 doesn’t mean slowing down—it’s an opportunity to live more creatively and intentionally. The hosts reflect on modern work flexibility, the value of staying physically fit, and the importance of making conscious choices about career, hobbies, and relationships to ensure a fulfilling second half of life.

Oct 4, 2024 • 53min
The End of You Can't Lose!?!?!?!?
The hosts dive into quirky morning rituals, exploring everything from cold plunges to humor in early wake-ups. They share funny cultural misunderstandings and the importance of recognizing accurate names shaped by colonial histories. Family tales and inside jokes bring laughter, while discussions on personal connections urge stepping away from traditional work settings. A retreat in the Austrian Alps promises transformative experiences, and the idea of a 'second harvest' suggests that the next 50 years could be even more fulfilling.

Sep 16, 2024 • 46min
Back to School
Join the hosts as they revel in the chaos of post-meeting freedom and tackle the humor in rising expenses, from dining out to laundry mishaps. Explore the emotional rollercoaster of reconnecting during the back-to-school rush, filled with nostalgia and cultural insights. Discover the evolution of beach culture, from shark encounters that inspired 'Jaws' to cherished family traditions. Finally, dive into the complexities of living between two cities and the innovative lifestyles that emerge from juggling family and career across borders.


