Discover the hidden challenges of running an agency for over seven years. The hosts dive into the pitfalls of seeking validation and the risks that come with inexperience. They explore why many owners feel burnt out and share strategies to reignite passion. With humor, they also critique agency consulting norms, encouraging a break from the overly prescriptive advice often given. It's a candid conversation that blends insights with a refreshing lack of formality.
The discussion centers on the challenges agency owners face after years of operation, particularly the common feeling of burnout and fatigue.
The hosts criticize mainstream consulting practices that promote rigid best practices, arguing for the value of originality and risk-taking in agency management.
Deep dives
The Absence of Intro Music
The discussion highlights the unique choice of not using intro music in the podcast, which has been positively received by some listeners. This decision is presented as a deliberate feature, setting a distinctive tone for the episodes. The rationale behind this approach is to create an authentic and direct connection with the audience, focusing on the content rather than standard musical cues. Feedback from listeners indicates that they appreciate this simplistic format, as it allows for a more genuine engagement right from the start.
Engaging with the Audience
The hosts reflect on the importance of listener feedback and how it shapes their approach to the podcast. They discuss how audience insights can inform their content decisions, including the decision regarding intro music. This emphasis on engaging with listeners illustrates a commitment to creating a community around the show, making it interactive rather than one-sided. By valuing listener opinions, the podcast fosters a sense of belonging and encourages ongoing dialogue with its audience.
Joe and Richard discuss:
The challenge and opportunity of inexperience
The mistake of getting permission or seeking credentialing
The risk of not taking risks
Why owners tire of running agencies after 7+ years
What to do about that...
And Joe takes shots at luminaries in the agency consulting space, the danger of their "always do this" didactic style of best practices, and why they should go fuck themselves
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