
The Growth Playbook
Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.
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Latest episodes

Aug 24, 2020 • 5min
Mindset Monday: Sales Is More Than Money
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
In this week's Mindset Monday Luigi discusses the importance of selling with good intentions and focusing on your clients.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Aug 21, 2020 • 39min
The Power Of Cold Calling, with Ashleigh Alsadie
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome Ashleigh Alsadie. Ashleigh is the ‘Cold Calling Queen’ and she is here today to tell you all that cold calling isn’t dead and to give you all the tips and tricks you need to succeed in the sales industry. This week has a heap of great advice for you and your team so I recommend you have your notepads ready!
Where you can find Ashleigh:
https://www.linkedin.com/in/ashleighhoultthepromodonna/?originalSubdomain=au
Timestamps:
[03:50] - Ashleigh's journey into the wacky world of sales
[07:00] - The industry Ashleigh targets
[09:20] - The impact of social on Ashleighs business
[14:50] - What Ashleigh would have done differently
[16:50] - The social style of great cold callers
[19:30] - What the ideal caller looks like
[23:20] - Coming across to your prospects as a voice of authority
[27:40] - Time for you to get back to the basics
[35:00] - Sales: art or science
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Aug 17, 2020 • 5min
Mindset Monday: The Power of Positive Feedback
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week Luigi discusses the importance of feedback and what you should be doing to drown the negative out of your life and push yourself to achieve success
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Aug 13, 2020 • 40min
Leveraging Technology To Drive Sales Success, with Justin Michael
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome Justin Michael. Justin is a genius when it comes to understanding technological quota and this week Luigi and Justin discuss TQ and how you can leverage technology to drive your sales success.
Where you can find Justin:
https://www.linkedin.com/in/michaeljustin/
https://twitter.com/adtechmartech
Timestamps:
[07:30] - We know about IQ and EQ…. But do you know about TQ?
[12:00] - Justin Michaels journey into the world of sales
[16:45] - Where you can start when it comes to TQ
[21:40] - Luigi and Justin discuss what is missing in the sales industry
[27:50] - Who should be in charge of building your sequence
[30:30] - How many channels should you be using
[35:40] - Is Sales a science or art?
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Aug 10, 2020 • 6min
Mindset Monday: The Power of Commitment
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
In this week's Mindset Monday' Luigi discusses the power of commitment and the issues you can have when you aren't fully committed to completing your tasks.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Aug 8, 2020 • 36min
Developing Your Business, with Mark Wright
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we are joined by Mark Wright. Mike is a sales genius and the owner of 'Climb Online' A results-driven digital marketing agency. This week Mark and Luigi discuss all things sales and offer you some times on what to do when facing a pandemic and ensuring that your business continues to grow.
Where you can find Mark:
https://climb-online.co.uk (https://climb-online.co.uk)
https://www.linkedin.com/in/mark-wright-1658925a/ (https://www.linkedin.com/in/mark-wright-1658925a/)
Timestamps:
[04:45] - Mark's journey into the world of selling
[10:30] - Building a business with Lord Sugar
[13:20] - The model used to run Mark's business
[17:30] - Ensuring growth throughout the pandemic
[23:20] - The importance of an omni-channel approach
[27:20] - Advice for you to #bethebestyoucanbe
[32:10] - Biggest influence in Mark's career
[33:30] - A strategy you should use for success
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Aug 2, 2020 • 5min
Mindset Monday: Preparation Leads To Success
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
On this week's Mindset Monday Luigi discusses the importance of preparation and what your key focus should be to achieve success
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Jul 30, 2020 • 44min
Adapting to High Pressure Environments, with Waldo Waldman
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome Waldo Waldman. Waldo is an Ex-fighter pilot for the US Airforce. In his career Waldo has faced adversity, challenges and high pressure situations. This week Waldo is here to help coach you on different way's that you can push forward under high pressure situations and #bethebestyoucanbe
Where you can find Waldo:
https://www.linkedin.com/in/waldowaldman/
Yourwingman.com
Free E-book:
Yourwingman.com/nfs/
Timestamps:
[04:20] - Waldo’s journey from pilot to business professional
[07:10] - Overcoming the mindset which holds you back
[09:33] - Strategies to build resilience
[12:50] - Dealing with feeling unprepared
[14:45] - Managing emotion in a high pressure situation
[17:00] - The most difficult part of Waldo’s career and the steps you should take to overcome fear
[28:05] - Waldo’s adaption to the COVID pandemic
[33:20] - The most common thing that holds people back from being able to #bethebestyoucanbe
[37:05] - Biggest influence in Waldo’s career
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Jul 27, 2020 • 7min
Mindset Monday: Facing Rejection
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week Luigi covers what you should be doing when facing rejection and how you can keep a positive mindset.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Jul 23, 2020 • 38min
The Burning Desire For Success, with Michael Nichols
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome Michael Nichols. Michael is a marine veteran who created the famous F45. Having spent over a decade serving his country Michael knows what it's like to face struggle and hardship… This week we unpack the key learnings he gained from serving in the military and how that can help you to achieve success as a salesperson.
Where you can find Michael:
F45vip.com
https://www.youtube.com/user/SDISSGTNICHOLS (https://www.youtube.com/user/SDISSGTNICHOLS)
Timestamps:
[04:40] - Michael’s journey into the world of selling
[06:45] - Michael’s role in the military
[08:11] - Developing a high performance mindset
[11:40] - The first speech you hear in the american military
[13:30] - Was this mindset always there or was it something that Michael built up through his experiences
[16:40] - Keeping you mindset in a combat situation and pushing yourself to succeed
[18:40] - Prior planning in sales
[21:15] - Digging deep to push through difficult parts of your life
[26:15] - The importance of passion
[31:35] - Biggest influence in Michael’s career
[33:00] - Sales: Science or Art?
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30