
The Growth Playbook
Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.
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Latest episodes

Apr 21, 2021 • 6min
Mindset Monday: Motivation - What to Do When You Can't Get Motivated
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Do you ever wake up feeling flat? Lacking motivation and drive, to jump out of bed to chase your dreams?
Finding motivation each and every day can be challenging. When we are motivated and energetic it's fantastic, we can get so much done. Yet, there is an opportunity when we don't want to do things, when we are lacking motivation.
Why is there an opportunity? Because we can learn from the process, we can experience the lows and how to move through it, and add the learning to our Belt of Resilience.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Apr 16, 2021 • 34min
How to Combine the Science and Art of Selling, with Howard Brown
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Join us in the latest episode as Luigi talks with Howard Brown, the founder and CEO of Ring DNA about the art and science of selling, bringing a business success, and how psychology and selling go hand in hand.
So plug in your headphones, turn up the volume, and get ready for this cracking episode with Luigi and Howard Brown.
Timestamps:
00:21 - Luigi introduces why this podcast is a fantastic episode
01:10 - Howard as a serial entrepreneur and how to be a true entrepreneur
01:37 - Message from our sponsor https://www.vidyard.com/ (www.vidyard.com)
02:43 - Announcing The Architect Revenue Podcast, hosted by Jeff Ignacio
03:46 - Howard breaks out of his shell and starts in the world of selling
04:41 - Introduced to the idea of a work ethic by his father at an early age
05:38 - The perfect sidekick to his father, Howard is greatly influenced in interest in politics and civic duty
06:40 - A critical foundation of sales success, helping people see a better version of themselves
08:08 - Transitioning from Psychology, to running his own company helping thousands of people
13:38 - The importance of understanding the target market, the persona and designing a buying experience
17:15 - The inspiration for Howard to start RingDNA
19:02 - How to integrate sales tools that empower sales and offer a better process
21:51 - Howard shares how to become more productive and efficient
25:25 - Challenges Howard experienced in building the business
30:40 - Howard's definition of selling
Connect with https://www.linkedin.com/in/howardbrown/ (Howard Brown)
Connect with https://www.linkedin.com/in/luigiprestinenzi/ (Luigi Prestinenzi)
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Apr 13, 2021 • 5min
Mindset Monday: The Power of Focus
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
"Focusing is about saying NO" - Steve Jobs
Being busy doesn't mean you are being productive. Sometimes in order to do more, we must do less. The Pareto Principle specifies that 80% of results come from 20% of the activities. So sometimes the best way to get more done is simply saying NO and reducing the amount of tasks you do each day.
During this episode, Luigi talks about the Power of Focus and why being focused on less, actually helps you deliver more.
So next time you find yourself 'busy', stop and ask yourself, 'Am I being busy or am I being productive?'.
Connect with Luigi on https://www.linkedin.com/in/luigiprestinenzi/ (https://www.linkedin.com/in/luigiprestinenzi/ )
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Apr 7, 2021 • 7min
Mindset Monday: The Power of Visualization
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How do you land your dream accounts? What process do you follow to meet and exceed your sales targets?
There is no magic formula to win in sales. Sometimes, the process you use works, and sometimes, it doesn't deliver results. The single part of the sales process you can control, is how you show up. How you prepare and create your luck.
During this episode, Luigi talks about the process he uses to land dream accounts.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Apr 2, 2021 • 31min
How to Close 6 and 7 Figure Deals, with Daniel Lefebvre
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The Sales Professionals of today, have an abundance of content to help them be the best they can be. There are podcasts, YouTube videos, and LinkedIn content from incredible thought leaders every day.
During this episode, Luigi delves deep into how Daniel Lefebvre, an inspiring sales professional puts together incredible 6 and 7 figure deals selling complex software solutions, and how you can emulate his success.
So get a pen and popcorn, as this episode delivers sensational value and will help you close more deals and brings you a special opportunity
00:26 - Luigi introduces why this podcast is so unique
01:33 - Message about our sponsor https://www.vidyard.com (www.vidyard.com)
02:56 – How Daniel Lefebvre started in the world of selling and what he believes selling is truly about
05:19 - Daniel deals and how it takes a team of professionals to help customers achieve their goals
07:43 - A day in the life of a high performing sales professional
09:15 – The right mindset helps mundane administration thrive
11:25 - Ingredients high performing sales professionals require
14:17 - Constructing deals worth millions and why Daniel owns the prospecting part of the process
17:20 - Why trust is the most important part of the process
20:45 - The need for consensus in the buying process
22:18 - Pipe is life, why we need to develop a healthy and robust pipeline
26:19 - The extra ingredient to enable further success
Connect with https://www.linkedin.com/in/lefebvre-daniel/ (Daniel)
Connect with https://www.linkedin.com/in/luigiprestinenzi/ (Luigi)
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Mar 30, 2021 • 6min
Mindset Monday: Why We All Need an Accountability Buddy
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Finding motivation each and every day can be tough…it’s too easy to snooze the alarm to get an extra 15-minutes of sleep, or justify why a task we know must be done today, is okay to do tomorrow…
In this motivating episode of mindset monday, Luigi talks about the power of an accountability buddy and why everyone needs someone to help them to stay motivated.
So instead of being hard on yourself for not doing something. Ask yourself, who do I trust that can help push me when I need that extra motivation?
Yes, it’s tough when things might not be going the way you want them to, but that doesn't mean your goal should change – it’s about putting the right support in place to achieve your goal. An accountability buddy could be just the right way to keep you motivated and stay on track.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Mar 23, 2021 • 6min
Mindset Monday: The Power of Change
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Selling is the best profession in the world. However, it can be the hardest job in the world. There are so many things when selling you simply cannot control, but what you can control is the learning that can occur through the process.
During this episode, Luigi talks about the power of change and the impact that change can have.
So ask yourself next time you need to struggle to overcome an obstacle. What change can I make that will help me be the very best sales professional I can be?
The journey and learning are priceless and worth more than any commission check you will receive from making a transaction.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Mar 16, 2021 • 7min
Mindset Monday: Embracing Rejection to Help You BeTheBestYouCanBe
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Just because you get rejected doesn't mean you are a failure. In sales, hearing NO is something that you should embrace.
During this episode you will hear how Luigi did not achieve the outcome he was looking for on a live cold call challenge and why sales professionals cannot let rejection define them.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Mar 8, 2021 • 5min
Mindset Monday: How to Create a Positive Environment to Help You BeTheBestYouCanBe
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Being the best you can be doesn't happen just by luck. It's the environment you create that will help you elevate yourself to be the best version you can be.
Sometimes we find ourselves in situations where negative people can impact how we feel and act. The environment you create for yourself is crucial in helping you develop the winning mindset. If you can't find people to engage within your work then find them elsewhere.
Listen to podcasts, engage with positive like-minded people on social. Limit the interaction you have with negative people and create an environment that will elevate you to be the best you can be. There are many things that fall outside of your control but there are many things that fall in your control.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Mar 5, 2021 • 32min
How to Elevate and Drive Performance, with Meghann Misiak
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
In this episode we are joined by Meghann Misiak — Sales Coach and Founder of https://www.pathtopresidentsclub.com/ (The Path to President's Club).
Meghann shares with us her story and how she helps salespeople and sales leaders achieve their goals. If you are a hungry and eager sales professional that want so achieve the President's Club in your first year or a sales leader looking to achieve $100M in revenue — you're going to get a lot of value out of this episode with Meghann.
Timestamps:
00:21 - The Revenue Engine Podcast promo
01:42 - Introducing this week's podcast with Meghann Misiak sponsored by https://www.vidyard.com/ (Vidyard)
02:58 - Meghann explains how she got into the world of sales
04:06 - Hitting President's Club in the first year
04:56 - The impact President's Club has had on helping others and being empathetic
06:36 - The power of understanding the role of sales from first hand experience
07:43 - Identifying the pitfalls and challenges: The Sandler Training experience
10:00 - Sales enablement platforms need to have practical applications
12:43 - How to unlock better buying experiences for your prospects and the power of yourself "Why?"
16:04 - 'Doing' is better than searching for perfection with no action
17:14 - Seek failure
20:11 - Addressing the capability gap — do more than what is asked
24:44 - How mindset helped Meghann hit President's Club
29:48 - How to connect and geek out with Meghann
Connect with Meghann:
https://www.linkedin.com/in/meghannmisiak/ (Connect on LinkedIn)
https://calendly.com/megmisiak/virtual-coffee-with-meghann?month=2021-03 (Book a virtual coffee and geek out)
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30