Get the fundamentals down and everything you do will rise. Michael Jordan. 

Why is it that sellers today, focus on tactics and techniques versus relationships and network? Is it that tactics and techniques are more important than building relationships? 

The changing sales landscape is making it harder for sales professionals. Not that selling has changed, but the impact of technology and social platforms has changed the way sellers behave. What can't be missed, is the need to develop meaningful relationships! 

The relationship funnel is so important, meaning the focus needs to shift away from the transaction. Away from the contract. Away from the deal. The mindset sellers must exhibit needs to shift, and focusing on the basics is key to make that shift occur. 

In this episode Luigi talks about why relationships are key to success for sellers to BeTheBestTheyCanBe. 

Connect with Luigi https://www.linkedin.com/in/luigiprestinenzi/

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.