Technology has changed the way sellers interact with buyers. Sales structures have changed to allow sellers to only focus on certain stages of the sales process, helping sellers to really target specific parts of the pipeline. 

However, some reports suggest that sellers are spending less than 40% of their time actually selling. 

So how do you meet your sales objectives in a world where sales is becoming more complex? 

This week, Luigi is joined by Jeff Ignacio, Head of Revenue Operations at fast growing tech company UpKeep. Jeff shares his story in sales and how he helps sellers improve their process and conversions by looking at the sales process from a macro perspective. 

Tune into this episode to learn how you can bring an operational focus to your role and help you close more deals. 

Connect with Jeff

Connect with Luigi

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.