The Amy Porterfield Show

This episode of the Online Marketing Made Easy Podcast is all about some of the big business lessons I learned last year and that I'm taking with me into this New Year.I call them lessons, but really they were big wins that just really worked well that you can apply to your own online business.In this episode, here’s what we’ll cover: Why you should create a year-long promotional calendar The importance of documenting all planned promotional emails How I earn the right to promote my programs How to know when to say no to opportunities How to do more with less My revenue in 2013 How I optimized my online programs What to do if you're just starting out in your business and don't know what to focus on The importance of focusing on one big project at a time How to create marketing funnels for increased revenue My experience (both good and bad) with masterminds And so much more!

On this episode of the Online Marketing Made Easy Podcast, we talk all about creating a brand new podcast. My special guest is a recent Best of 2013 iTunes award winner, John Dumas of Entrepreneur on Fire. His show is unique in that he broadcasts seven days per week, which takes a crazy commitment!John has interviewed over 425 people to date and his interviews tell the stories of entrepreneurs who have “made it” in their niche. The stories of his guests are inspiring to say the least and help others out there who are looking to take their own entrepreneurial leap.I wanted to create this episode at this specific time because at the time of this recording, I’ve been podcasting for almost a full year, and it’s been an extremely rewarding experience.I LOVE podcasting. It’s opened so many doors for me, introduced me to an entirely new audience, and has allowed me to expand my brand beyond my Facebook trainings.It’s also given me more confidence in my business and has created opportunities for me that I would not have been given had I not created this show. I highly recommend podcasting to anyone that is looking to expand their brand and take things beyond their blog and website.This episode is extremely valuable. There are tips for those just thinking about starting a podcast, or just starting out, AND there are some great ideas in there for those that have been podcasting awhile and want to take their show to the next level. So we have something for everyone here!In this episode, here’s what we’ll cover: How to get started with podcasting How John went from having zero online presence to building a six-figure monthly income Tips for those questioning whether or not they have what it takes to podcast The minimal equipment needed to start a podcast Steps needed to produce a podcast How podcasts are found in podcast directories The importance of great show notes and how to best utilize them How to monetize a podcast The importance of intros and outros, and how to get them done well What aspects of podcasts you can outsource And so much more!

In this episode of the Online Marketing Made Easy Podcast, we focus on streamlining your business planning for the New Year. We reached out to successful online marketers, including Michael Hyatt, Pat Flynn, Melanie Duncan, Chris Ducker, and Michael Stelzner, to learn how they plan for the coming year.Goal Setting Tips:1. Get Specific:- Reflect on what worked in your business this year.- Identify what excited you, what customers loved, and what was profitable.- Prioritize enhancing and optimizing what already works.- Address what didn't work or needs improvement and what you should stop doing.2. Stack Your Goals:- Create big-picture goals and break them down into smaller, achievable mini-goals.- Focus on one mini-goal each month, eventually reaching the big yearly goal.- Write down your goals, break them into smaller steps, and tackle them one by one.Bonus Tip: Be Protective of Your Time:- Be deliberate about how you spend your time.- Learn to say no when necessary to protect your focus and achieve your goals.Goal Setting Sheet:- Condense your goals onto one page, keeping them simple and concise.- Include:1. Revenue projections: Specify how much you plan to earn and where the income will come from.2. Contributions: Set goals for contributions, such as charity or connecting with customers.3. My Special Focus: Highlight an area of special focus for the year.4. Focused Foundation Strategies: Detail specific strategies to achieve your goals, such as content creation or email marketing.Vision Statement:- Develop a company vision statement that reflects your goals and aspirations.- Keep it simple and visible in your workspace to maintain focus.Comfort Zone and Growth:- Set your goals slightly beyond your comfort zone to stimulate growth.- Embrace uncertainty, fear, and a sense of inadequacy as indicators that you're heading in the right direction.To support your goal setting, a Goal Planning Worksheet is provided for download. This episode features insights and tips from accomplished online marketers to inspire you to take action and set your goals for the upcoming year.

On this episode of the Online Marketing Made Easy Podcast, I interviewed Natalie Sisson, also known as the Suitcase Enterpreneur.In 2006, Natalie left her home country of New Zealand and since then has been traveling the world and living out of a suitcase -- all while building a successful online business.On her blog, Natalie teaches creative ways to run a business from anywhere in the world, using outsourcing, along with online tools and social media.She's also written a new book about how to create freedom in business and adventure in life.In this episode, here’s what we’ll cover: How Natalie started with nothing but an idea and created a successful and profitable Facebook app What caused Natalie to cry herself to sleep at night and how she overcame it What it takes to make significant changes in your life business How to avoid undermining your progress How to know your special sauce and how to use it to your advantage How to get good feedback from those who know you well The two big things Natalie did to launch her book Natalie's 30-day blog challenge And so much more!

On this episode of the Online Marketing Made Easy Podcast, my guest is one of my very favorite people - Pat Flynn.I know most of you already know Pat, but if you don't, he is a well-known and highly successful online entrepreneur. He is a podcaster, blogger and author and is best known for his transparent leadership style and smart business strategies. He blogs at smartpassiveincome.com and has a podcast by the same name.Now there are a dozen topics Pat and I could discuss that would be highly valuable if you are growing an online business - but I am going to do something a bit different with this interview.About a week ago I saw a Facebook post from Pat where he talked about all the hard work and dedication he put into one keynote presentation he recently did for a financial bloggers’ conference called FinCon. The post is inspirational and demonstrates the mindset needed to succeed, and after reading it I had so many questions for him, I decided to invite him onto the show. In this episode, here’s what we’ll cover: The importance of focusing on one thing at a time What Pat told himself in his head in order for his FinCon speech to be successful How speaking can help you in other parts of your life and business What Pat does to make sure he stays the course How Pat sets big goals and priorities What Pat told himself to keep from procrastinating What you have to do to make goals real How fear is a disservice to your audience How to grow your confidence Tips for finding a mastermind that's right for you And so much more!

On this episode of the Online Marketing Made Easy Podcast, I pull back the curtain and give you a peek into the inner workings of my business. I give you the scoop on my team, my favorite tools for building my business, and lessons I've learned as I've built my business.In this episode, here’s what we’ll cover: Why I had to fire my clients The cost of doing what I always wanted to do The reasons webinars have been so essential in the success of my business Where almost 100% of my income comes from How to figure out which opportunities to pursue The make up of my team, what they do and the number of hours they work The tools I use for my business on a daily basis Why moving to better systems results in a mindshift The importance of mindset and accountability And so much more!

Facebook gives me plenty of opportunity to create content because they are notorious for making updates to their platform!There have been a lot of pretty significant Facebook changes in the past few months, so on this episode of the Online Marketing Made Easy Podcast, I’m going to cover seven specific changes Facebook has recently made.It’s important to understand these changes because they can have a big impact on your business and how you market online.In this episode, here’s what we’ll cover: Overall news feed algorithm changes Algorithm updates including story bumping and last actor The ins and outs of promoting a contest on your Facebook timeline How Facebook hashtags work and why and how you should use them My thoughts on Facebook embedded posts Facebook ads Lookalike Audiences and how I've used this new feature How you can get FREE access to millions of Shutterstock images for Facebook ads And so much more!

On this episode of the Online Marketing Made Easy Podcast, we're diving into outsourcing and I've invited my very good friend, Chris Ducker, to come on the show and share with us some tips that will help all of us streamline our businesses a little bit more and allow us to break away from that crazy addiction many of us suffer from regularly, which is trying to do it all ourselves.At one point or another, if you're an entrepreneur starting a business, whether you have a local business, an online small business, or whatever it might be, you probably have suffered from this crazy addiction once or twice in your life, and Chris is going to help us with some very specific actionable tips to outsource more and get the support that we need.In this episode, here’s what we’ll cover: How Chris went from working 14 hours per day, 6 days a week to being a "virtual CEO" What you should NEVER outsource The types of tasks that you can outsource and when it makes sense to outsource them The right mindset to have when it comes to spending money on outsourcing The one easy thing Chris had his VA do that increased his YouTube views by 25 to 30 percent Common excuses business owners make for not outsourcing -- and why they're not valid reasons to do everything yourself The myth of the "Super VA" The difference between a role and a task, and why you should always hire for the role, not the task And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interviewed Melanie Duncan, the creator of the extremely popular online training program, Power of Pinning. Melanie is also the owner of Luxury Monograms and CustomGreekThreads, both online businesses for physical products.So she has a great mix of experience and knowledge using Pinterest to promote an online training program, like many of you have listening now, as well as using Pinterest to promote physical products.For this show I asked Melanie to focus on how to use Pinterest for lead generation in addition to using it to increase web traffic.If you are a coach, consultant, author, speaker, or a service professional (such as a local marketer or social media manager), then this episode will be extremely valuable to you.In this episode, here’s what we’ll cover: The secret to the success of Melanie's program, The Power Of Pinning How to best use multiple Pinterest accounts The advantages that service providers have on Pinterest over those who sell physical products The importance of the first two rows on your Pinterest page and how to use them effectively How to use "teaser images" to increase traffic and build your list Why using tall images is important and how to bring even more attention to them How to change a personal Pinterest page to a business page and the advantages of doing so The biggest mistakes that online marketers make on Pinterest and how to overcome them What ONE action you should take in the next 24 hours in order to increase your effectiveness on Pinterest And so much more!

Rick Mulready, an online marketing expert with a rich history at AOL and Yahoo, shares powerful strategies learned from major brands like Nike and Ford. He emphasizes how small businesses can thrive by focusing on key social media platforms tailored to their goals. The discussion highlights avoiding social media overwhelm, knowing where your customers are, and the importance of creating value-driven content. Rick also advises against chasing every new trend, urging businesses to concentrate their efforts for maximum impact.