The Amy Porterfield Show

This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said "Facebook Advertising" and the other one said "Webinars that Convert." I asked, "What do you want to learn about most?" (The soda bottle images were just a fun way to grab your attention!)A few hundred people responded, and the winner was Facebook advertising, so that's the focus of today's podcast. If you have never experimented with Facebook ads, or if you've tried them but want to see bigger results, this is the session for you.By the way, if you voted for "Webinars that Convert," that was a close second, and since webinars are truly the #1 way I've built my business, in the very near future I'll record a podcast all about webinars and how you can use them in your business.But for today I'm going to focus on the questions that I hear over and over again about Facebook ads.In this episode, I'll give you the scoop on the upcoming changes with Facebook ads and also answer the following questions: My ads are constantly getting disapproved by Facebook. What can I do to ensure they get approved? How do I know if my ad is working? How much do Facebook ads cost? How do I find my ideal audience with Facebook ads? How can I get bigger conversions with my Facebook ads? What's the best type of ad to run for my business? And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing.If you're anything like me, you know that mobile marketing is important, so it's been on your mind, but hasn't made it to the top of your priority list. My guess is that after you hear what Greg has to say on the staggering stats on mobile usage, you'll want to make it a higher priority.The great thing is, after talking with Greg, I was pleasantly surprised at how easy -- and inexpensive -- it is to get started with mobile.In this episode, here’s what we’ll cover: What it means to be mobile friendly, and why that's important. How mobile marketing goes beyond optimizing your website. The meaning of "responsive design." The hierarchy of mobile users' needs The percentage of people who access Facebook, Twitter and YouTube on their mobile devices. Easy and inexpensive ways to get started with mobile marketing and how to determine which is the best option for you. How to make lead pages more mobile friendly Important things to keep in mind regarding mobile when sending email to your list How to create the best possible experience for people who visit your website. And so much more!

In this episode of the Online Marketing Made Easy Podcast I interviewed David Siteman Garland. We talked about how you can turn your online platform such as your blog, web show, or podcast into revenue by creating your own online course.David is the host of the popular show, The Rise to The Top. On his show he interviews the best "fluff-free experts and doers" and gets them to share their insights and strategies that help people just like you build their platform, grow their audience and subscribers, and make money.I recently spent a weekend masterminding with David and I can confirm that he's the real deal. The crazy, high energy, wicked-smart guy you see in his videos and on his blog is the exact guy he is in person - which is rare at times.I've been following David for a few years now, so I am honored to have him on my show. In this episode, here’s what we’ll cover: The pitfalls of being a serial learner. How to make a good income without burning out The best ways to come up with ideas for products and programs No-cost ways to test what will or will not sell The step-by-step process that David follows each time he wants to promote something How to use surveys to build your prospect list The perfect time to launch your online course And so much more!

Today's episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today's special guest is Laura Roeder, founder of LKR Social Media.I invited Laura on the show because she is a master at selling with social media. She does it in a way that's incredibly inviting and her raving fans and customers are proof that's she's doing many things right.In addition to that, an inspiring conversation that I had with Laura while I was still working for Tony Robbins was a springboard for me to start my own social media consulting business. About six months after that call with Laura, I started to put all of the wheels in motion to start this business, which has been one of the most incredible experiences of my life.Laura's journey to creating LKR Social Media is a one you'll want to hear. She shares her story and some action-packed, strategic social media tips in this interview.In this episode, here’s what we’ll cover: How Chicago weather contributed to Laura's journey into social media. How to use leveraged, scalable tools to make sales for your business. The reason for the disconnect between social media and selling. How you can use "under the radar" selling on social media. How to create a "Golden Page" to sell more (this one tip is WORTH every minute of this episode!) An easy way to measure social media ROI. And so much more!

On this episode of the Online Marketing Made Easy Podcast, I cover part three of a three-part Facebook marketing mini-training.When it comes to marketing on Facebook, consider building a plan around these three phases: Phase 1: Attraction Phase 2: Promotion Phase 3: Selling In my last podcast episode, I talked about the promotion phase, where it's all about attracting quality leads through opt-ins, contests and promotions. If you missed that, or if you'd like to listen to it again, you can find it at amyporterfield.com/8.Today's episode is all about the selling phase. The focus during this phase is turning a prospect into a loyal customer, but I have a different take on the whole selling process when it comes to Facebook - so I want you to keep an open mind because I think you can learn some valuable strategies here.In this episode I show you how to incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).To really drive home the importance of creating a solid email campaign for your new Facebook leads, I wanted to give you some invaluable tips, so I invited my friend and email marketing expert, DJ Waldow to come on the show. DJ has a popular website called SocialButterflyGuy.com and he's the co-author of the book The Rebel's Guide to Email Marketing. DJ is my go-to guy for all things email marketing.In this episode, here’s what we’ll cover: How to create email campaigns that are specifically geared to your new Facebook leads. How to put more of your Facebook marketing on autopilot. How to deploy an autoresponder sequence once you get a new Facebook lead (and if you don't know what that is, I'll tell you!) A formula to ensure that you are getting the most out of the efforts you're putting into getting leads. A common misconception about Facebook marketing. How the right perspective will reduce the stress of selling on Facebook. And so much more!

On this episode of the Online Marketing Made Easy Podcast, I cover part two of a three-part strategy that I use with my customers to teach them how to look at Facebook marketing.When it comes to marketing on Facebook, consider building a plan around these three phases: Phase 1: Attraction Phase 2: Promotion Phase 3: Selling In my last podcast episode, I talked about the attraction phase, where it's all about growing your community on Facebook. If you missed that, or if you'd like to listen to it again, you can find it at amyporterfield.com/7.Today's episode is all about the promotion phase. The focus during this phase is growing your email list, where you put out great, valuable content in exchange for a name and email. I cover how to use Facebook to get a genuinely interested fan to become part of your email list.In this episode, here’s what we’ll cover: How to grow your email list on Facebook How you should think of Facebook when it comes to the part it plays in growing your business How my business has grown as a result of using Facebook (with specific numbers given) Two Facebook lead-generating strategies (hint: one tip is how to run a contest on Facebook!) How a business owner in a small town with no list created a thriving business using Facebook And so much more!

This session is Part 1 of a 3 Part mini-training all about Facebook marketing. On this episode of the Online Marketing Made Easy Podcast, we are diving into Facebook Marketing. Specially, I'm going to give you three strategies that are working RIGHT NOW to attract more quality Facebook fans.Why are Facebook fans important? Well there are a few reasons. First, when you grow a big community of loyal fans on Facebook, your chances of getting seen and heard inside Facebook increase. It's really just a numbers game.The more fans you have talking about you, liking your posts and sharing your content, the more often people on Facebook will see your content. You want an army of raving fans talking about you - and Facebook can do just that!Also, your Facebook fan count acts as social proof. That means when someone comes to your Facebook page and sees you have a few thousand fans (or more!) they think, "Ok, this company is legit." Crazy, I know. But true! We want to become fans of pages our friends and peers like. The more fans you have, the more new fans you can get.In this episode, here’s what we’ll cover:In this episode, I share with you three super simple, but highly valuable, Facebook fan attracting tips. Implement these and start seeing more fans overnight. Simple as that!Strategy #1: The Facebook Like BoxA Like Box helps you attract Facebook fans that are genuinely interested in you and your business.Here's why you should add a Like Box to your website: Your website audience is a warm audience and are very likely to follow you on Facebook too. It's easy to implement (takes less than 5 minutes!) and is one of the more effective ways to grow a quality fan community. The Like Box will get you more fans, but NOT move your existing website traffic over to Facebook. Strategy #2: Target Friends of Fans with Facebook "Like Ads"A Like Ad can be shown to the friends of your fans and does not require any special copy or images. It's easy to set up, inexpensive and extremely effective!Here's why "Like Ads" work like gangbusters: These ads are the simplest ads to set up, and the cheapest too. When you attract fans who are friends with your existing fans, you are more likely to attract a "quality" fan. When you run Like Ads, your exposure, reach and impact on Facebook increases quickly. Strategy 3: Increase Your EngagementHere's how engagement will help you attract more fans: One of the most common reasons why people on Facebook struggle to get more fans is that they don't have any engagement on their Facebook page. When you don't have engagement you won't be seen in the news feed and the news feed is where all the action is on Facebook. When you get people talking about you on Facebook (liking your posts, commenting and sharing your content) your exposure organically increases (meaning you don't have to pay for the engagement, it just happens natuarally). When your exposure increases, your fan base increases. I will show you how to make sure you never have another moment where you say, "I can't think of anything to post on my Facebook page today!" Remember!  This episode is Part 1 of a 3 Part Mini Facebook Training. In episode 8 I will show you how to promote your programs, products and services on Facebook and in episode 9 I'll show you the smartest strategies to use when selling on Facebook. So make sure you don't miss those upcoming sessions!

On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting.Anne has worked on several big online launches including Marie Forleo's B-School launch that you have may heard me talk about in episode 3.It's a strategic and smart strategy to think about the promotion of your business in terms of launches, and I wanted to interview Anne because she has a unique, holistic look at launching anything online that I know you'll find helpful.In this episode, here’s what we’ll cover: How Anne defines launching (it's not what you think!) A common misconception regarding launches How to set a foundation for a successful launch How having the right systems in place can free you up to be creative How to make sure you're targeting the right people And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot.Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to list building, content creation, content marketing, and overall social media.For those of you who aren't familiar with HubSpot, they offer inbound marketing software that allows you to blog, tweet, capture leads, optimize your SEO, view analytics, basically everything you need to do to market your business and HubSpot puts it all in one spot. Hence the name.In this episode, here’s what we’ll cover: How inbound marketing can be defined How SEO is interwoven with inbound marketing The most important lead generation strategy How to make calls to action more effective What caused HubSpot's conversion rates to increase significantly What led to an 82% revenue growth for HubSpot Advantages that small companies have over big companies How to streamline content creation The most important tips to keep in mind when it comes to SlideShare presentations The biggest content marketing mistakes companies make

On this episode of the Online Marketing Made Easy podcast, we talk about a topic that I have a love/hate relationship with, and that's video marketing. I love video, because it has been one of the most important ways I've built my brand, but I hate it at times because it doesn't come naturally to me.Since I'm not a video marketing expert, and because I believe that video is essential for anyone building a brand online, I asked a good friend of mine, James Wedmore, who is a YouTube and Video Marketing Expert to come on the show and share his tips and proven video marketing strategies that you can implement today, even if your budget and experience with video up to this point is limited.In this episode, here’s what we’ll cover: How James created a wildly successful video around a list-building strategy -- a strategy that you can model for your own business. Why videos James created in college to promote an entirely different business are still paying dividends today.  How James plans his video marketing efforts to make the whole video making process much easier. How to create great videos without being on camera. What you have to do first before you can raise the bar on the quality of your videos. How to get around using a teleprompter without memorizing an entire video script. The list-building with video strategy that James personally uses.  The simple 6-step process that James uses for all of his videos, that you can easily copy, regardless of your level of experience with videos.