Rick Mulready, an online marketing expert with a rich history at AOL and Yahoo, shares powerful strategies learned from major brands like Nike and Ford. He emphasizes how small businesses can thrive by focusing on key social media platforms tailored to their goals. The discussion highlights avoiding social media overwhelm, knowing where your customers are, and the importance of creating value-driven content. Rick also advises against chasing every new trend, urging businesses to concentrate their efforts for maximum impact.
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volunteer_activism ADVICE
Go Deep, Not Wide
Go deep with one to two social media platforms, instead of spreading yourself thin.
Focus on platforms where your target audience spends their time.
volunteer_activism ADVICE
Strategic Platform Selection
Align your social media strategy with your business objectives.
Choose platforms that best showcase your brand and resonate with your target audience.
volunteer_activism ADVICE
Don't Chase Shiny Objects
Don't chase every new social media trend.
Observe how big brands use new platforms before investing your resources.
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In 'Jab, Jab, Jab, Right Hook,' Gary Vaynerchuk provides a blueprint for effective social media marketing. The book explains the 'jab, jab, jab, right hook' method, where 'jabs' are the value-providing content and interactions that build relationships with customers, and the 'right hook' is the call to action or sales ask. Vaynerchuk stresses that to succeed, businesses must understand their audience, adapt content to specific social media platforms, and build trust through consistent value delivery. The book includes concrete examples from major social media platforms like Twitter, Facebook, Instagram, and Pinterest, and highlights the importance of storytelling and context in social media marketing[3][4][5].
On this episode of the Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he's been on a journey to share his conversations with the heads of social media from the biggest and most successful brands in the world including Nike, JetBlue, Gary Vaynerchuk, Ford Motors, and many others.
Most recently, Rick interviewed the Boston Police Department's Public Information Chief about the massive role social media played after the recent Boston Marathon bombings.
I invited Rick on the show to talk about what he's learned from these big brands and how we can apply those strategies and techniques to small business budgets. We cover a lot of great tips that run the gamut from content creation to how to promote on social media sites.
In this episode, here’s what we’ll cover:
The importance of going deep with social media.
How to avoid social media overwhelm
How your business objectives and goals determine where to focus your social media efforts
How to find out where your customers are online
Why you shouldn't chase shiny new objects when they first come out and what you should do instead.
How to generate leads and sales using social media
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