Rick Mulready

Rick Mulready, an online marketing expert with a rich history at AOL and Yahoo, shares powerful strategies learned from major brands like Nike and Ford. He emphasizes how small businesses can thrive by focusing on key social media platforms tailored to their goals. The discussion highlights avoiding social media overwhelm, knowing where your customers are, and the importance of creating value-driven content. Rick also advises against chasing every new trend, urging businesses to concentrate their efforts for maximum impact.